Senior Director, Omni-Channel Marketing
Accord Healthcare Inc, Indianapolis, IN, United States
To apply for this job, send your details, CV, and relevant documents to uscareers@intaspharma.com
Senior Director, Omnichannel Marketing Reports to: SVP Marketing
Location: Hybrid
Overview Accord Biopharma is the US biopharmaceutical division of Intas Pharmaceuticals Ltd. We are seeking a Senior Director of Omnichannel Marketing to architect (new) and execute (existing) Accord digital ecosystem for our growing product (biosimilar) portfolio. This role requires a hands-on, player-coach approach to define the vision, execute tactics, and work inside CRM and automation platforms to minimize technical debt and drive efficiencies. You will lead the strategy for upcoming product launches and existing in-market brands, bridging Brand Marketing, Sales, and IT to translate a data-first approach into actionable engagement with HCPs, GPOs, payers, and patients.
Responsibilities
Strategic Leadership & Data-First Execution
Omnichannel Strategy:
Develop and lead the end-to-end omnichannel roadmap for biosimilar launches and in-line brands. Create a cohesive, synchronized customer journey across email, web, remote engagement, and face-to-face field interactions.
Omni-first Media Plan execution:
Implement end-to-end media plans with Marketing Therapeutic Franchise leads and the media agency of record to drive material business impact.
Data-Driven Decision Making:
Champion a "Data First" culture. Define KPIs and build scorecards that measure real behavioral impact (e.g., script lift, engagement scores) rather than vanity metrics. Use data to continuously optimize campaigns in real-time.
Buy-and-Bill Market Nuance:
Apply knowledge of Buy-and-Bill and specialty pharmacy environments to digital strategy, ensuring channels support the reimbursement and procurement journey for biosimilars.
Hands-On Marketing Technology (MarTech) Management
Platform Ownership:
Serve as the primary business owner for the MarTech stack; comfortable working inside platforms, not just managing vendors.
Veeva CRM:
Oversee configuration of Veeva Suggestions, Approved Email, and CLM presentations for field usability.
Microsoft Dynamics 365:
Manage marketing automation, including segmentation, journey orchestration, and trigger-based email workflows.
EHR Systems:
Ensure launch brands are discoverable and accurately represented within EHR platforms (Epic, Cerner) at hospital and practice levels.
Accord Connects:
Accord’s Integrated IMS platform integrated to a hybrid-hub.
Tech-Stack Optimization:
Identify gaps in the current infrastructure (e.g., data flow between D365 and Veeva) and collaborate with Data & Analytics and IT to resolve them.
Cross-Functional Collaboration & Leadership
Franchise Partnering:
Translate brand imperatives into digital reality in collaboration with Marketing Franchise Leads (e.g., digitizing mechanism-of-action visuals).
Sales Alignment:
Work with Sales Leadership to ensure omnichannel efforts pull through to the field; gather feedback to ensure digital tools reduce friction.
Vendor Management
Manage external digital agencies and tech vendors, ensuring SOWs, budgets, and deliverables are high-quality and on time.
Other duties as assigned.
The above responsibilities represent the major tasks assigned to incumbents in this job. They are not intended to be an exhaustive list of all tasks.
Qualifications
Bachelor's degree
Experience:
10+ years in pharmaceutical or biotech marketing, with at least 5 years dedicated to Digital/Omnichannel strategy.
Technical Proficiency (Must Have):
Deep, hands-on experience with
Veeva Multichannel CRM
(Approved Email, Engage, Suggestions).
Proficiency with Marketing Automation platforms (specifically
Microsoft Dynamics 365
Marketing or similar tools like SFMC/Marketo).
Industry Knowledge:
Understanding of the
Biosimilars
landscape; pharmaceutical experience preferred.
Working knowledge of
Buy-and-Bill
reimbursement models and how digital channels support accounts (hospitals/clinics).
Launch Experience:
Proven track record of supporting new drug launches with Day 1 readiness across digital channels and EHR systems.
Proven experience managing cross-functional digital initiatives and building rapport with peers; this role will have direct reports.
Exceptional program management skills and ability to manage workflow and processes.
Strong analytical skills, data-driven mindset, written and verbal communication skills; storytelling and consultative/listening skills required.
Understanding of customer engagement across varied customers (HCP, consumer, patient, payer).
Up-to-date knowledge of the digital landscape, trends, and best practices.
Experience working in agile — preferred.
Understanding of pharmaceutical digital marketing guidelines — preferred.
Soft Skills:
High tolerance for ambiguity and willingness to roll up your sleeves to fix blockers personally when needed.
Why Join Us? You will be joining a team that values agility and impact. We are in a growth phase where your work will have a visible, direct effect on the company’s success. If you are a hands-on strategist who loves the technology that makes strategy happen, this is the home for you.
Other Relevant Information
Requires approximately ~25% travel
Willingness to travel to various meetings, conferences and could include overnight
Some weekend travel may be required
Accord Biopharma provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity, pregnancy, childbirth or related medical conditions, age, veteran status/military status, disability, genetic information, or any other characteristic protected by law. Accord complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Only short-listed candidates will be contacted. Accord Healthcare is an equal opportunities employer. All applications are treated as confidential. To apply for this job, send your details, CV, and relevant documents to uscareers@intaspharma.com
#J-18808-Ljbffr
Senior Director, Omnichannel Marketing Reports to: SVP Marketing
Location: Hybrid
Overview Accord Biopharma is the US biopharmaceutical division of Intas Pharmaceuticals Ltd. We are seeking a Senior Director of Omnichannel Marketing to architect (new) and execute (existing) Accord digital ecosystem for our growing product (biosimilar) portfolio. This role requires a hands-on, player-coach approach to define the vision, execute tactics, and work inside CRM and automation platforms to minimize technical debt and drive efficiencies. You will lead the strategy for upcoming product launches and existing in-market brands, bridging Brand Marketing, Sales, and IT to translate a data-first approach into actionable engagement with HCPs, GPOs, payers, and patients.
Responsibilities
Strategic Leadership & Data-First Execution
Omnichannel Strategy:
Develop and lead the end-to-end omnichannel roadmap for biosimilar launches and in-line brands. Create a cohesive, synchronized customer journey across email, web, remote engagement, and face-to-face field interactions.
Omni-first Media Plan execution:
Implement end-to-end media plans with Marketing Therapeutic Franchise leads and the media agency of record to drive material business impact.
Data-Driven Decision Making:
Champion a "Data First" culture. Define KPIs and build scorecards that measure real behavioral impact (e.g., script lift, engagement scores) rather than vanity metrics. Use data to continuously optimize campaigns in real-time.
Buy-and-Bill Market Nuance:
Apply knowledge of Buy-and-Bill and specialty pharmacy environments to digital strategy, ensuring channels support the reimbursement and procurement journey for biosimilars.
Hands-On Marketing Technology (MarTech) Management
Platform Ownership:
Serve as the primary business owner for the MarTech stack; comfortable working inside platforms, not just managing vendors.
Veeva CRM:
Oversee configuration of Veeva Suggestions, Approved Email, and CLM presentations for field usability.
Microsoft Dynamics 365:
Manage marketing automation, including segmentation, journey orchestration, and trigger-based email workflows.
EHR Systems:
Ensure launch brands are discoverable and accurately represented within EHR platforms (Epic, Cerner) at hospital and practice levels.
Accord Connects:
Accord’s Integrated IMS platform integrated to a hybrid-hub.
Tech-Stack Optimization:
Identify gaps in the current infrastructure (e.g., data flow between D365 and Veeva) and collaborate with Data & Analytics and IT to resolve them.
Cross-Functional Collaboration & Leadership
Franchise Partnering:
Translate brand imperatives into digital reality in collaboration with Marketing Franchise Leads (e.g., digitizing mechanism-of-action visuals).
Sales Alignment:
Work with Sales Leadership to ensure omnichannel efforts pull through to the field; gather feedback to ensure digital tools reduce friction.
Vendor Management
Manage external digital agencies and tech vendors, ensuring SOWs, budgets, and deliverables are high-quality and on time.
Other duties as assigned.
The above responsibilities represent the major tasks assigned to incumbents in this job. They are not intended to be an exhaustive list of all tasks.
Qualifications
Bachelor's degree
Experience:
10+ years in pharmaceutical or biotech marketing, with at least 5 years dedicated to Digital/Omnichannel strategy.
Technical Proficiency (Must Have):
Deep, hands-on experience with
Veeva Multichannel CRM
(Approved Email, Engage, Suggestions).
Proficiency with Marketing Automation platforms (specifically
Microsoft Dynamics 365
Marketing or similar tools like SFMC/Marketo).
Industry Knowledge:
Understanding of the
Biosimilars
landscape; pharmaceutical experience preferred.
Working knowledge of
Buy-and-Bill
reimbursement models and how digital channels support accounts (hospitals/clinics).
Launch Experience:
Proven track record of supporting new drug launches with Day 1 readiness across digital channels and EHR systems.
Proven experience managing cross-functional digital initiatives and building rapport with peers; this role will have direct reports.
Exceptional program management skills and ability to manage workflow and processes.
Strong analytical skills, data-driven mindset, written and verbal communication skills; storytelling and consultative/listening skills required.
Understanding of customer engagement across varied customers (HCP, consumer, patient, payer).
Up-to-date knowledge of the digital landscape, trends, and best practices.
Experience working in agile — preferred.
Understanding of pharmaceutical digital marketing guidelines — preferred.
Soft Skills:
High tolerance for ambiguity and willingness to roll up your sleeves to fix blockers personally when needed.
Why Join Us? You will be joining a team that values agility and impact. We are in a growth phase where your work will have a visible, direct effect on the company’s success. If you are a hands-on strategist who loves the technology that makes strategy happen, this is the home for you.
Other Relevant Information
Requires approximately ~25% travel
Willingness to travel to various meetings, conferences and could include overnight
Some weekend travel may be required
Accord Biopharma provides equal employment opportunities (EEO) to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity, pregnancy, childbirth or related medical conditions, age, veteran status/military status, disability, genetic information, or any other characteristic protected by law. Accord complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Only short-listed candidates will be contacted. Accord Healthcare is an equal opportunities employer. All applications are treated as confidential. To apply for this job, send your details, CV, and relevant documents to uscareers@intaspharma.com
#J-18808-Ljbffr