Senior Account Executive: Hospitality, Lifestyle & Entertainment
PRSA Orlando, Orlando, FL, United States
The Senior Account Executive will lead national publicity initiatives for Allied Global Marketing, managing accounts from concept through execution and analysis. This role requires exceptional client relationship management skills, strategic thinking capabilities, and the ability to oversee junior team members while driving successful publicity campaigns. The Senior Account Executive will serve as a primary client contact, develop comprehensive PR strategies, secure high-quality media placements, and maintain strong relationships with journalists and media outlets across local, regional, and national markets. While the position will be based in Orlando, it could also support other accounts around the U.S. including New York, Boston, Chicago, Los Angeles, Miami and Las Vegas.
Responsibilities
Leading day-to-day client strategy and communication
Drafting client-facing and media-facing documents
Attending and taking internal and external notes during meetings and conference calls
Staffing photoshoots and press/influencer opportunities
Contributing to and executing against timelines and communications plans
Tracking and reporting on all earned coverage while developing the position as required by the needs of the team and clients
Duties include
Strategic Thinking
Develop and implement comprehensive PR strategies with minimal senior-level input and oversight
Proactively monitor industry trends and cultural moments to identify messaging opportunities and share with the wider team for visibility
Proactively recommend strategic pivots based on real-time market conditions
Develop competitive analysis and provide strategic positioning recommendations
Think out-of-the-box and provide recommendations that drive successful outreach tactics
Anticipate challenges and develop proactive solutions
Leadership
Mentor and develop junior team members with minimal oversight
Understand how to provide regular, constructive feedback that supports professional growth
Delegate tasks effectively while maintaining quality control standards
Foster a collaborative team environment and maintain positive team morale
Support senior leadership efforts in performance review processes and individual development planning
Demonstrate leadership potential through decision-making and proactive problem-solving
Research and Reporting
Provide oversight to ensure delivery of timely, strategic client reports
Conduct competitive analysis and in-depth research to develop campaign planning and client strategy
Proactively identify industry shifts and media opportunities
Support junior team members in developing research and reporting skills
Client Support
Serve as a lead client contact, managing day-to-day relationships with minimal oversight
Lead client meetings and calls with confidence and strategic insight
Proactively identify and address client needs before they become issues
Understand how to achieve high client retention rates and positive feedback
Manage client expectations and deliver on all commitments within agreed timelines with minimal oversight
Understand crisis communication efforts by working with senior leadership on program implementation
Placement/Hits
Secure high-quality media placements across local, regional, and national outlets
Lead pitch strategy and execution to generate earned media coverage
Coordinate event coverage and media attendance at client activations with minimal oversight
Proactively lead media roundups that highlight key insights and trends
Track and analyze placement quality, reach, and messaging effectiveness to inform next month’s goals
Secure placements in tier-one (top-tier) publications and broadcast outlets
Media Relations
Proactively develop and maintain strong relationships with key media contacts and influencers on local, regional, and national levels
Take a proactive approach to relationship building with journalists through desksides, coffee meetings, and email introductions
Demonstrate deep understanding of the media landscape, outlet priorities, and editorial calendars nationally, regionally, and locally
Build reporter relationships that result in proactive story opportunities
Coordinate significant media opportunities, interviews, and broadcast segments
Serve as a trusted source for media contacts across assigned client categories
Maintain current knowledge of journalist beats and media personnel changes on national, regional, and local levels
Writing
Create compelling and comprehensive press releases and press materials with minimal editing required
Develop strategic and timely pitches that resonate with target media outlets
Write comprehensive briefing documents, run-of-show, and client presentations
Craft creative story angles and campaign concepts that generate media interest
Adapt writing style and tone to match different client brands and target audiences
Produce clear, actionable client reports and strategic recommendations
Review, edit and provide constructive feedback for junior team members with minimal oversight
Organization
Manage multiple client accounts and campaigns simultaneously with minimal oversight
Meet all deadlines and deliverable commitments across assigned accounts with minimal oversight
Maintain organized project management with junior staff across all client accounts
Coordinate and manage logistics for events, media opportunities, and campaign launches
Balance competing priorities while maintaining attention to detail
Efficiently delegate tasks while ensuring quality oversight
Professional Development
Establish trust and respect from clients and Allied's leadership through demonstrated sound business judgment, advanced writing skills, and strong interpersonal communication across all professional relationships
Maintain exemplary professional conduct that serves as a model for junior staff, including thoughtful social media presence that enhances professional reputation
Demonstrate commitment to continuous learning through advanced workshops, industry leadership programs, and thought leadership consumption
Excel in both internal and external communication, establish recognized industry expertise, and consistently demonstrate independent problem-solving and analytical capabilities
Partner with Allied's leadership team on strategic workload management while taking ownership of annual goal-setting and professional development planning
Provide consistent mentoring and performance feedback to direct reports, focusing on their professional development and career progression
Lead by example in fostering teamwork, maintaining high team morale, and creating an environment that supports collective success
Requirements
Bachelor's degree in communications, marketing, public relations, or journalism preferred
5+ years of professional experience in an agency and/or corporate setting, preferably in public relations with relevant experience within the hospitality and entertainment industries
Strong leadership and communication skills
Strong media and influencer contacts in and surrounding areas
Excellent written and verbal communication skills
Enthusiastic and service-oriented
Comfort in working remotely with regular weekly in-person check-ins
Understanding and consistent application of AP Style with a proven ability to write clearly, accurately, and professionally
Passionate writer with strong journalistic instincts and a keen understanding of how to craft compelling narratives for diverse audiences
Demonstrated success in media pitching with a record of securing placements in top outlets
Strong understanding of the changing media landscape, including traditional press, online publications, and influencer-driven platforms
Independent, creative self-starter who wants to learn and evolve
Strong organizational and time management skills; ability to manage and execute multiple projects, priorities, and deadlines in a fast-paced environment
Ability to work well with others on both the staff and client side, open to constructive coaching from all senior level executives
Professional experience and personal interest in the hospitality and entertainment industries are preferred
Intrinsically open and flexible to address, resolve, and optimize situations
Flexible schedule allowing some work on nights and weekends as needed
Tech Savvy. Proficiency in Microsoft Office, Adobe, and Apple’s suite of products preferred. Understand the nuances of social media and how YouTube, Instagram, Facebook, and TikTok fit into a total earned media solution
Preferred Qualifications Spanish-speaking or Portuguese-speaking skills are a plus, but not a requirement
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Responsibilities
Leading day-to-day client strategy and communication
Drafting client-facing and media-facing documents
Attending and taking internal and external notes during meetings and conference calls
Staffing photoshoots and press/influencer opportunities
Contributing to and executing against timelines and communications plans
Tracking and reporting on all earned coverage while developing the position as required by the needs of the team and clients
Duties include
Strategic Thinking
Develop and implement comprehensive PR strategies with minimal senior-level input and oversight
Proactively monitor industry trends and cultural moments to identify messaging opportunities and share with the wider team for visibility
Proactively recommend strategic pivots based on real-time market conditions
Develop competitive analysis and provide strategic positioning recommendations
Think out-of-the-box and provide recommendations that drive successful outreach tactics
Anticipate challenges and develop proactive solutions
Leadership
Mentor and develop junior team members with minimal oversight
Understand how to provide regular, constructive feedback that supports professional growth
Delegate tasks effectively while maintaining quality control standards
Foster a collaborative team environment and maintain positive team morale
Support senior leadership efforts in performance review processes and individual development planning
Demonstrate leadership potential through decision-making and proactive problem-solving
Research and Reporting
Provide oversight to ensure delivery of timely, strategic client reports
Conduct competitive analysis and in-depth research to develop campaign planning and client strategy
Proactively identify industry shifts and media opportunities
Support junior team members in developing research and reporting skills
Client Support
Serve as a lead client contact, managing day-to-day relationships with minimal oversight
Lead client meetings and calls with confidence and strategic insight
Proactively identify and address client needs before they become issues
Understand how to achieve high client retention rates and positive feedback
Manage client expectations and deliver on all commitments within agreed timelines with minimal oversight
Understand crisis communication efforts by working with senior leadership on program implementation
Placement/Hits
Secure high-quality media placements across local, regional, and national outlets
Lead pitch strategy and execution to generate earned media coverage
Coordinate event coverage and media attendance at client activations with minimal oversight
Proactively lead media roundups that highlight key insights and trends
Track and analyze placement quality, reach, and messaging effectiveness to inform next month’s goals
Secure placements in tier-one (top-tier) publications and broadcast outlets
Media Relations
Proactively develop and maintain strong relationships with key media contacts and influencers on local, regional, and national levels
Take a proactive approach to relationship building with journalists through desksides, coffee meetings, and email introductions
Demonstrate deep understanding of the media landscape, outlet priorities, and editorial calendars nationally, regionally, and locally
Build reporter relationships that result in proactive story opportunities
Coordinate significant media opportunities, interviews, and broadcast segments
Serve as a trusted source for media contacts across assigned client categories
Maintain current knowledge of journalist beats and media personnel changes on national, regional, and local levels
Writing
Create compelling and comprehensive press releases and press materials with minimal editing required
Develop strategic and timely pitches that resonate with target media outlets
Write comprehensive briefing documents, run-of-show, and client presentations
Craft creative story angles and campaign concepts that generate media interest
Adapt writing style and tone to match different client brands and target audiences
Produce clear, actionable client reports and strategic recommendations
Review, edit and provide constructive feedback for junior team members with minimal oversight
Organization
Manage multiple client accounts and campaigns simultaneously with minimal oversight
Meet all deadlines and deliverable commitments across assigned accounts with minimal oversight
Maintain organized project management with junior staff across all client accounts
Coordinate and manage logistics for events, media opportunities, and campaign launches
Balance competing priorities while maintaining attention to detail
Efficiently delegate tasks while ensuring quality oversight
Professional Development
Establish trust and respect from clients and Allied's leadership through demonstrated sound business judgment, advanced writing skills, and strong interpersonal communication across all professional relationships
Maintain exemplary professional conduct that serves as a model for junior staff, including thoughtful social media presence that enhances professional reputation
Demonstrate commitment to continuous learning through advanced workshops, industry leadership programs, and thought leadership consumption
Excel in both internal and external communication, establish recognized industry expertise, and consistently demonstrate independent problem-solving and analytical capabilities
Partner with Allied's leadership team on strategic workload management while taking ownership of annual goal-setting and professional development planning
Provide consistent mentoring and performance feedback to direct reports, focusing on their professional development and career progression
Lead by example in fostering teamwork, maintaining high team morale, and creating an environment that supports collective success
Requirements
Bachelor's degree in communications, marketing, public relations, or journalism preferred
5+ years of professional experience in an agency and/or corporate setting, preferably in public relations with relevant experience within the hospitality and entertainment industries
Strong leadership and communication skills
Strong media and influencer contacts in and surrounding areas
Excellent written and verbal communication skills
Enthusiastic and service-oriented
Comfort in working remotely with regular weekly in-person check-ins
Understanding and consistent application of AP Style with a proven ability to write clearly, accurately, and professionally
Passionate writer with strong journalistic instincts and a keen understanding of how to craft compelling narratives for diverse audiences
Demonstrated success in media pitching with a record of securing placements in top outlets
Strong understanding of the changing media landscape, including traditional press, online publications, and influencer-driven platforms
Independent, creative self-starter who wants to learn and evolve
Strong organizational and time management skills; ability to manage and execute multiple projects, priorities, and deadlines in a fast-paced environment
Ability to work well with others on both the staff and client side, open to constructive coaching from all senior level executives
Professional experience and personal interest in the hospitality and entertainment industries are preferred
Intrinsically open and flexible to address, resolve, and optimize situations
Flexible schedule allowing some work on nights and weekends as needed
Tech Savvy. Proficiency in Microsoft Office, Adobe, and Apple’s suite of products preferred. Understand the nuances of social media and how YouTube, Instagram, Facebook, and TikTok fit into a total earned media solution
Preferred Qualifications Spanish-speaking or Portuguese-speaking skills are a plus, but not a requirement
#J-18808-Ljbffr