Associate Channel Strategist
Talon America, Nashville, TN, United States
ABOUT US
At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.
A DAY IN THE LIFE
Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency
Prepare proposals and clearly communicate OOH plan recommendations
Send OOH RFPs in alignment with engagement strategies and client goals
Negotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunities
Learn and become fluent with the proprietary buying/planning platform, Plato
Manage and organize daily tasks
Set up and execute approved plans accurately
Remain up to date on industry trends and performance across all OOH channels
Develop POVs against client objectives and strategies for any new OOH opportunities/formats
Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
Develop and maintain relationships with vendor partners and internal teams
WHAT WE’RE LOOKING FOR
We are looking for someone who is fearless – as this role requires significant negotiation. No negotiation skills required (we will train you) but experience is a plus.
We value team members who are not afraid to speak up and let their voice be heard whether seeing something wrong or an opportunity to improve.
Intuitive interaction with multiple stakeholders in the process, from clients and media owners to internal team members.
Having a great balance of empathy and apathy in this role is important. Unafraid of a human connection in a digital world.
Excellent communication skills both written and verbal.
Teachable with a strong work ethic.
Strong organizational and analytical skills.
Attention to detail and the ability to multi-task are a must.
Being adaptable to a changing daily/hourly schedule is critical.
OUR TEAM “Our Channel Team prides itself as being the best in the industry. Dedication and commitment are required to become an integral part of this team. The Channel Team is critical to our Media Owner relationships as they are the lifeblood of our business and balancing hard negotiations with personal relationships can be difficult, but that is what makes this team special. In this work hard play hard environment, our goal is to develop our team into well rounded professionals, not just media buyers.”
WHY US “The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon
OUR VALUES AND HOW WE WORK TOGETHER WE ARE BOLD As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
We challenge respectfully
We lead the way
WE ARE HUMAN We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
We value collaboration and togetherness
We are empathetic
WE ARE SMART Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
We grow and learn
We are trusted
We are mission possible
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
#J-18808-Ljbffr
A DAY IN THE LIFE
Work closely with direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency
Prepare proposals and clearly communicate OOH plan recommendations
Send OOH RFPs in alignment with engagement strategies and client goals
Negotiate OOH formats according to plan, which includes, added value, upgrades and bonus opportunities
Learn and become fluent with the proprietary buying/planning platform, Plato
Manage and organize daily tasks
Set up and execute approved plans accurately
Remain up to date on industry trends and performance across all OOH channels
Develop POVs against client objectives and strategies for any new OOH opportunities/formats
Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
Develop and maintain relationships with vendor partners and internal teams
WHAT WE’RE LOOKING FOR
We are looking for someone who is fearless – as this role requires significant negotiation. No negotiation skills required (we will train you) but experience is a plus.
We value team members who are not afraid to speak up and let their voice be heard whether seeing something wrong or an opportunity to improve.
Intuitive interaction with multiple stakeholders in the process, from clients and media owners to internal team members.
Having a great balance of empathy and apathy in this role is important. Unafraid of a human connection in a digital world.
Excellent communication skills both written and verbal.
Teachable with a strong work ethic.
Strong organizational and analytical skills.
Attention to detail and the ability to multi-task are a must.
Being adaptable to a changing daily/hourly schedule is critical.
OUR TEAM “Our Channel Team prides itself as being the best in the industry. Dedication and commitment are required to become an integral part of this team. The Channel Team is critical to our Media Owner relationships as they are the lifeblood of our business and balancing hard negotiations with personal relationships can be difficult, but that is what makes this team special. In this work hard play hard environment, our goal is to develop our team into well rounded professionals, not just media buyers.”
WHY US “The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon
OUR VALUES AND HOW WE WORK TOGETHER WE ARE BOLD As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
We challenge respectfully
We lead the way
WE ARE HUMAN We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
We value collaboration and togetherness
We are empathetic
WE ARE SMART Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
We grow and learn
We are trusted
We are mission possible
Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.
#J-18808-Ljbffr