Humanz is hiring: Creative Strategist in New York

We sit at the intersection of creators and performance marketing. We don't just do "influencer marketing"—we build data-driven, direct-response creative engines for brands. We turn UGC (User Generated Content) into high-performing ads for TikTok, Meta, Snap, and YouTube Shorts. The Role We are looking for a Creative Strategist who lives and breathes short-form video. You are the bridge between Data (what works in ads) and Creativity (how to tell a story). You will manage the creative strategy for global D2C brands, apps and more, turning their marketing goals into "scroll-stopping" video concepts. You will work within our "ecosystem," collaborating daily with four key groups: 1. The Brands (Client Strategy) Lead Kickoff Sessions to extract goals, pain points, and brand voice. Consult brands on "Direct Response" principles. Manage expectations with clear ETAs and transparency. 2. The Creators (Talent Direction) Bridge the gap between a corporate brief and authentic creator content. Source the right faces for the video production. Ensure briefs are clear so creators can deliver raw files without endless back-and-forth. 3. The Editors (Post-Production) Collaborate with the post-production video editing team on each production you manage. Provide specific feedback on Hooks, Pacing, Music, and Aspect Ratios . 4. The Internal Team (Sales & Product) Support the Sales team on demo calls by showcasing creative expertise. Feed insights back to Product to improve our platform, reporting bugs and workflow suggestions. What You’ll Do Daily Ideation & Scripting: Use AI tools (ChatGPT, Gemini.) and your own creativity to write scripts that hook viewers in the first 3 seconds. Performance Analysis: Obsessively monitor ad performance using tools like TikTok Top Ads and Facebook Ads Library . Conduct "post-mortems" on campaigns to understand why an ad worked (or didn't). Quality Control: Ensure every piece of content meets our high standards before it reaches the client. Requirements Experience: 2+ years in Creative Strategy, Social Media Management, or Performance Marketing. Experience in an agency environment is a massive plus. Language: Native-level English (Written and Spoken) is non-negotiable. You will be communicating with global clients daily. Highly Organized: You thrive in a fast-paced environment, know how to prioritize, manage multiple moving parts, and keep processes structured and efficient. Platform Mastery: Deep understanding of TikTok, IG Reels/Stories, and Shorts ads ecosystems. Data-Driven: You don't just "feel" what's right; you look at the data (CTR, ROAS, CPA) to back up your decisions. Tech Savvy: You embrace AI. You use tools like ChatGPT, Grammarly, and Midjourney to speed up your workflow, not replace it. Self-Starter: You are proactive. You don't get blocked; you find a solution. #J-18808-Ljbffr