Mina Baie is hiring: Brand & PR Coordinator in Los Angeles

Location: Los Angeles, CA | Reports to: Director of PR & BrandAbout MINA BAIEMINA BAIE is a modern accessories brand redefining the; bag category through thoughtful design, elevated materials, and honest representation of motherhood. Built for women navigating every stage of the journey, we believe function and fashion should coexist beautiful, and our storytelling reflects the real lives of the women who carry our bags.Role PurposeWe are seeking a highly organized, execution-driven Brand & PR Coordinator who owns the operational and logistical engine behind our public relations and brand events strategy. This role is responsible for turning the Director of PR & Brands vision into reality, leading full production and coordination across press, events, gifting, partnerships, and our ambassador program.The Director sets the strategy and creative direction. This role owns the execution end to end. The ideal candidate thrives on detail, moves fast, and takes complete ownership of every deliverable they touch.Key AccountabilitiesPress & Media Relations      Execute press strategy developed by the Director, driving consistent, high-quality media placements across fashion, lifestyle, parenting, and culture outlets      Draft and pitch compelling story angles, press releases, and product launch materials to media contacts      Build and maintain relationships with editors, writers, stylists, and producers      Track all coverage, compile press reports, and manage press lists and media databasesEvents & Brand ActivationsThis role serves as the primary production lead for all Mina Baie events, activations, and pop-ups both IRL and virtual. The Director provides creative direction and brand vision; this role is accountable for execution.      Own full event production from concept briefing through wrap including venue sourcing, vendor contracts, budgets, and post-event recaps      Manage all logistics: catering, dcor, gifting, guest lists, invitations, and RSVP tracking      Build and manage detailed run-of-show documents, production timelines, and day-of staffing plans      Serve as the on-site execution lead for all events, press activations, and pop-ups      Coordinate with creative and brand teams to bring the Directors vision to life, ensuring brand consistency across all physical and digital touchpoints      Own post-event reporting: attendance, press coverage, ambassador and influencer content, and key learnings      Manage external vendors, production partners, and venue relationships end to endCelebrity & Influencer Gifting      Own celebrity and VIP gifting programs research, outreach, fulfillment, and follow-up      Coordinate gifting around launches, campaigns, and key cultural moments      Track placements, social mentions, and earned visibility from all gifting initiativesBrand Ambassador Program      Own execution of Mina Baies brand ambassador program, recruitment, onboarding, and ongoing relationship management      Coordinate product seeding, communications, and deliverable tracking with ambassadors      Monitor performance, content output, and earned visibility to inform program growth      Ensure ambassador storytelling aligns with brand voice, values, and campaign goals as defined by the DirectorPartnerships      Own coordination and execution of brand partnerships from brief through wrap      Manage timelines, deliverables, and partner communications to ensure seamless execution aligned with the Directors strategic vision      Identify and surface partnership opportunities that drive awareness and brand affinityCross-Functional Alignment      Work closely with marketing, social, and creative teams to ensure consistent messaging across channels      Own PR, ambassador, and gifting calendars and ensure alignment with broader launch and campaign timelines      Support photoshoots with product setup, day-of scheduling, and on-set coordination      Monitor competitive activity and industry trends; surface relevant insights to the Director      Support brand and campaign photoshoots through operational production management, including timeline development, vendor coordination, talent logistics, product pulls, call sheet creation, budget tracking, and day-of execution support. Creative direction, casting decisions, photographer selection, campaign narrative, and post-production strategy remain under Creative and Marketing leadershipRequirements      3-4 years of experience in public relations, events, or brand marketing, preferably within fashion, lifestyle, beauty, or consumer brands      Proven experience owning event production end to end, including vendor management, budgets, and logistics      Track record securing press placements and managing media relationships      Hands-on experience with celebrity/influencer gifting and ambassador or community programs      Exceptionally organized with the ability to manage multiple high-priority projects simultaneously      Strong written and verbal communication skills, with a sharp eye for brand voice and storytelling      Comfortable working in a fast-paced, entrepreneurial environment where ownership is expected      Passion for brand-building, design, and culturally relevant storytellingWhy Youll Love Working Here      Be part of a growing brand with a strong point of view and loyal community      See your work come to life in real time from press placements to sold-out events, your fingerprints are on everything      Direct collaboration with senior leadership and a fast path to grow with the brand      Collaborative and supportive work environment
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