
Visual Content Designer Job at Westfield Outdoor, Inc. in Indianapolis
Westfield Outdoor, Inc., Indianapolis, IN, United States
Location: Indianapolis, IN (On-Site, 5 Days/Week)
Job Type: Full-Time
Department: Creative / Marketing
Reports to: Head of Creative
Company Overview
Westfield Outdoors, Inc. is a leading designer and manufacturer of outdoor products including furniture, tents, coolers, packs, shelters, and gear. We partner with major retailers across North America to deliver innovative, high-quality products under private label programs as well as our own national brands.
Headquartered in Indianapolis, Indiana, with global sourcing and development teams throughout Asia, Westfield Outdoors is uniquely positioned to drive growth across the outdoor industry through strong design, operational excellence, and long-term retail partnerships.
Position Summary
Westfield Outdoors is seeking a highly skilled Visual Content Designer with advanced expertise in Adobe Illustrator and Photoshop doing traditional graphic design combined with digital image manipulation. This role is focused on creating seamless, realistic composite imagery that elevates product storytelling across packaging, e-commerce, digital marketing, and retail presentations.
The ideal candidate combines strong design sensibility with technical precision. This individual must be capable of blending multiple photographic elements into cohesive, high-impact hero imagery while maintaining strict brand standards and retail compliance requirements. The role requires ownership, attention to detail, and the ability to execute efficiently with minimal revision cycles.
This is a fully on‑site role requiring hands‑on collaboration with physical product, photography assets, and cross‑functional teams.
Primary Responsibilities
Advanced Digital Imaging & Compositing
Create high-quality composite images by blending multiple photographic elements into cohesive, realistic environments
Perform advanced masking, retouching, lighting correction, shadow creation, perspective correction, and color grading
Build compelling lifestyle and environmental scenes when full photography is not available
Enhance and refine product photography to retail‑ready standards
Prepare final image assets for Amazon, Walmart Marketplace, Shopify, packaging, catalogs, print, and digital platforms
Graphic Design & Production Execution
Support packaging layout and execution aligned with die lines and production specifications
Develop digital and print marketing assets across brands and retail programs
Design supporting materials such as catalogs, sell sheets, trade‑show graphics, and presentations
Prepare accurate, production‑ready files with proper color profiles and file formatting
Maintain visual consistency across all brand touchpoints
Creative Development
Contribute original visual concepts for product launches and seasonal initiatives
Develop multiple creative directions before finalizing design solutions
Elevate baseline photography through thoughtful composition and visual storytelling
Ensure strict adherence to established brand guidelines
Process & Ownership
Conduct thorough quality control prior to submission
Manage multiple projects simultaneously within defined timelines
Utilize Trello and internal workflow tools as the primary source of project management
Proactively identify risks and propose solutions when challenges arise
Take ownership of projects from concept through final delivery
Required Qualifications
Bachelor’s degree in Graphic Design or related field
3–5+ years of professional graphic design experience
Advanced proficiency in Adobe Photoshop with demonstrated compositing expertise
Strong working knowledge of Adobe Illustrator and InDesign
Portfolio showcasing professional compositing and retail‑ready imagery
Strong understanding of lighting, perspective, realism, and image integrity
Experience preparing files for print production and packaging
Preferred Qualifications
Experience with Lightroom and product photography workflows
Familiarity with 3D rendering tools such as Blender or Adobe Dimension
Experience in consumer products, durable goods, or outdoor industry
Understanding of major retailer creative standards
Performance Expectations
The individual in this role must consistently demonstrate:
Exceptional attention to detail and quality control
Efficient execution aligned with project timelines
Independent problem-solving and initiative
Clear understanding of project requirements
Professional ownership and accountability
Westfield Outdoors offers a competitive compensation package and comprehensive benefits including:
Medical, Dental, and Vision Insurance
401(k) plan with company matching (eligible after one year of service)
Paid Time Off and Company Holidays
Employee product discount program
Opportunities for professional growth and advancement
Full‑time, in‑office position based in Indianapolis, IN
Occasional travel for tradeshows or product shoots as needed
Must be able to assist with product movement and studio setup when required
To Apply
Please submit a resume and portfolio demonstrating advanced compositing, retouching, and retail‑ready design work. Applications without a portfolio will not be considered.
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