Marketing Communications Specialist, Consultant Job at Blue Shield of California

Job Description The Pharmacy Market Experience team is responsible for the production and management of pharmacy-related marketing communications and digital/mobile experience across Blue Shield of California lines of business. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Pharmacy Market Experience. In this role, you will be responsible for leading the development, implementation, stabilization and continued oversight of delegated pharmacy communications, as well as enhancing line of business (LOB) marketing communications through content strategy development, supporting cross-team collaboration related to B2B and sales enablement communications, and managing annual and ad hoc pharmacy marketing/operational communications and pharmacy digital initiatives/programs. Our leadership model is about developing great leaders at all levels and creating opportunities for our people to grow – personally, professionally, and financially. We are looking for leaders that are energized by creative and critical thinking, building and sustaining high-performing teams, getting results the right way, and fostering continuous learning. Your Work Lead cross-functional teams across multiple business units to align on priorities and develop and implement comprehensive pharmacy communications strategies Develop pharmacy communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital content and sales enablement/support materials) Create pharmacy communications through the eyes of the customer – developing holistic experiences and meaningful touchpoints Use data to measure success and continually optimize results (open rates, response rates, returned mail, list health, etc.) Use communication to mitigate risks through crisis management, constituent engagement, and customer service Serve as pharmacy communications and marketing SME and work collaboratively with internal teams and governance committees to meet corporate and regulatory communication requirements Manage or lead the work connected with pharmacy annual marketing and operational communications (i.e., pharmacy product cycle changes, AEP enrollment and 1/1 readiness deliverables) for various LOBs Optimize business processes associated with pharmacy communication management and identify opportunities to engage and supervise service providers as appropriate Develop and manage marketing collateral, including co-branded member-facing deliverables, pharmacy-specific materials to support B2B communications, request for proposal (RFP) content development and sales enablement collateral Manage and prioritize day-to-day pharmacy operational tasks, invoice processing/tracking and additional project management duties as assigned Qualifications Requires a bachelor's degree or equivalent experience and/or equivalent combination of education and experience Requires at least 7 years of prior relevant experience Requires prior experience in development and management of healthcare and pharmacy-related communications, product and marketing campaign materials, with demonstrated experience producing government program member communications Requires prior experience as a copy editor, content strategist and strong project management capabilities to ensure efficient management and implementation of projects with competing priorities Requires deep experience using project management apps/tools (i.e., Asana, Monday.com, Smartsheet, etc.), DAM/digital creative platforms (i.e. Adobe Experience Manager, Figma, Wordpress, etc.), Jira/GRID/Confluence and ability to lead projects/sprints using Agile principles Requires experience in vendor management, including recent or current hands-on experience in end-to-end communications implementation and print production processes Requires knowledge and experience in digital content and campaign development, strategy and techniques to optimize the digital experience About Blue Shield of California As of January 2025, Blue Shield of California became a subsidiary of Ascendiun. Ascendiun is a nonprofit corporate entity that is the parent to a family of organizations including Blue Shield of California and its subsidiary, Blue Shield of California Promise Health Plan; Altais, a clinical services company; and Stellarus, a company designed to scale healthcare solutions. Together, these organizations are referred to as the Ascendiun Family of Companies. At Blue Shield of California, our mission is to create a healthcare system worthy of our family and friends and sustainably affordable. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience. To achieve our mission, we foster an environment where all employees can thrive and contribute fully to address the needs of the various communities we serve. We are committed to creating and maintaining a supportive workplace that upholds our values and advances our goals. Blue Shield is a U.S. News Best Company to work for, a Deloitte U.S. Best Managed Company and a Top 100 Inspiring Workplace. We were recognized by Fair360 as a Top Regional Company, and one of the 50 most community-minded companies in the United States by Points of Light. Here at Blue Shield, we strive to make a positive change across our industry and communities – join us! Our Values Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short. Human. We strive to listen and communicate effectively, showing empathy by understanding others' perspectives. Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals. Our Workplace Model For most teams, this means coming into the office two days per week. Employees living more than 50 miles from an office location, out of state employees, and employees in certain member-facing roles should work with their manager to determine in‑office time based on business need. For employees with medical conditions that may impact their ability to work in‑office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well‑being. The Company reserves the right to require more presence in the office based on business needs, and requirements are subject to change with periodic reviews. Physical Requirements Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day. Please click here for further physical requirement detail. Equal Employment Opportunity External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws. #J-18808-Ljbffr