Activate Talent is hiring: YouTube Creative Director - DTC Direct Response - 543

Job Title: YouTube Creative Director – DTC Direct Response Job Type: Full-time / Remote Work Hours: PST (Pacific) Job Overview We’re helping our client find a creative leader to build YouTube into a major paid acquisition channel for a fast-growing DTC minerals & supplements brand. In this role, you will lead YouTube direct-response creative from concept through production, developing platform-native ads designed to convert cold traffic at scale while shaping the brand’s creative direction on YouTube. Responsibilities Creative Concept Development Generate and evolve YouTube ad concepts—hooks, angles, narrative structures, formats—that drive measurable acquisition Write and develop scripts built for YouTube's attention dynamics (the first 5 seconds, mid-roll retention, CTA placement) Bring fresh creative angles rooted in direct response principles and brand positioning Creative Direction & Team Leadership Direct the internal creative team through ideation, briefing, production, and iteration Establish creative standards for what winning YouTube ads look like for this brand Build a shared creative language between strategy, production, and performance Testing & Iteration Design structured creative testing frameworks (hooks, formats, lengths, messaging hierarchies) Analyze performance data and translate learnings into next-round creative direction Identify fatigue signals early and stay ahead with fresh concepts in the pipeline Creative Pipeline Management Maintain a steady flow of YouTube-ready concepts capable of supporting $50k+/day in spend Build repeatable systems for developing, rotating, and scaling winning creative Document what works—angles, proof structures, emotional triggers—so learnings compound Collaboration with Media Partner with our Google media buyer to align creative output with campaign objectives Translate performance insights into specific creative recommendations Support scaling decisions with creative judgment and rapid iteration Must-Have 5+ years in DTC growth, paid creative, or content strategy with deep YouTube experience Demonstrated success developing YouTube creative at scale ($50k+/day spend environments) Strong command of YouTube-specific formats, viewer behavior, and performance levers A portfolio or case studies showing YouTube ads you've concepted or directed Ability to think like a direct response copywriter and a brand strategist simultaneously Nice-to-Have Experience in health, wellness, or supplements (regulated categories with compliance constraints) Background working with founders or small, fast-moving teams Familiarity with full-funnel YouTube strategy from prospecting through retargeting #J-18808-Ljbffr