
M Booth is hiring: Assistant Influencer Strategist New York, NY in New York
M Booth, New York, NY, United States
Overview At M Booth, we produce award-winning, culturally-resonant campaigns that move key audiences to action. We are passionate about our clients and their business, aiming to break through with scrappy campaigns, maximize earned media, lead in digital innovation, and unlock insights that win in the marketplace. We believe our work can contribute to an equitable world.
Our agency was born 40 years ago with entrepreneurial roots, a people-first culture, and a passion for creativity. We value collaboration and bold thinking in everything we do.
We are a collaborative mid-sized agency with an immediate opportunity for a Assistant Influencer Strategist to join our growing team !
What You’ll Do As Assistant Influencer Strategist , you will bring cultural insights, thought leadership, and strategic thinking to help lead influencer programming on brands across the agency. You’ll contribute in all phases of the influencer process and help position our clients at the forefront of the cultural zeitgeist through influencer programming.
You will research and identify influencers, review content to ensure briefs are met, and help build client recaps showcasing our work.
Who You Are You identify what is trending and apply it to influencer programming in planned and real-time moments
You connect with the right influencers and creators for brands in creative, innovative ways that excite clients
You are creative and not a box checker
You are a critical thinker who goes beyond the surface
You have excellent communication skills; you are clear, vocal, and articulate when presenting to clients, the team, and prospects
You thrive in fast-moving, collaborative environments
You believe in a one-team, one-dream approach; there is no “me” in team
You have exceptional problem-resolution skills and can think creatively and outside the box
What You’ll Do: Responsibilities Dissect client objectives and collaborate with senior team members to craft culture-focused strategies with influencer at the heart
Manage influencer programs that align with brand targets and create synergy between PR, social, and paid efforts
Contribute to end-to-end influencer strategy and programming across accounts (from strategy to partner identification and contracting to content management); develop strategic recommendations and support major culture-forward programming
Help set influencer strategy for clients
Identify and connect brands to influencers/tastemakers/content creators who advance culture
Manage influencer/partner integrations and programs aligned with brand targets
Strengthen relationships with tastemakers and influencers for programmatic and ad hoc collaborations
Oversee day-to-day collaborations and partnerships
Develop negotiations and contract review expertise with influencers and vendors, understanding legal scope and payment terms
Demonstrate program success through reporting and storytelling
Ensure programming is executed with excellence and the right specialists are engaged at each step
Report on competitive brands and trends and develop unique approaches to leverage them
Support the team day-to-day and, when needed, serve as client point of contact on assigned accounts
Serve as a thought leader and trusted advisor to clients and build trust-based client relationships
Program Oversight & Management Design work plans for programs
Ensure output quality for self and team
Collaborate within integrated agency teams and with partners
Problem-solve quickly when issues arise
What You’ll Bring Bachelor’s degree or equivalent
2-3 years of experience in influencer marketing
Experience with tastemaker/influencer identification, negotiation, contracting, and activation management
In touch with cultural and industry trends
Ability to adapt to changes and counsel on pivots
Experience activating influencer programs across social platforms (TikTok, Instagram, YouTube, etc.)
Self-directed, motivated, takes ownership of projects, and follows through to completion
What We’ll Bring Here are a few highlights of the benefits we offer at M Booth:
A workplace that’s alive with courage, ideas, respect and humanity
Professional growth and development programs
Comprehensive health care and wellness plans for your family
A 401(k) plan and Flexible Spending Accounts
Paid holidays, unlimited paid time off, and Summer Fridays
Additional perks: family leave, well-being programs, and commuter benefits
SALARY: $49,000 - $55,000/year
Location Remote or in the New York office
Our Flexible Work Policy: hybrid environment. In NYC hub, in-person 2 days a week. For those outside NYC, in-person may be requested for meetings and events. Remote applicants from the following states are considered: Arizona, California, Colorado, Connecticut, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Massachusetts, Michigan, Minnesota, Nevada, New Jersey, New York, North Carolina, Oregon, Pennsylvania, Texas, and Washington, D.C.
Equal Opportunity M Booth & Associates is an equal opportunity employer. All candidates will be considered for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.
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