Purple Drive is hiring: SEO Specialist (Technical SEO) in Minneapolis

Purple Drive, Minneapolis, MN, United States

Job Title: SEO Specialist (Technical SEO)

Location: Onsite - Minneapolis, MN

Secondary Locations: Charlotte, NC / Irving, TX

Experience Required: 10+ Years

Employment Type: Contract

Role Overview

We are seeking a highly experienced SEO Specialist with deep expertise in Technical SEO to drive organic performance across large-scale, modern web platforms. This role requires strong hands-on capability in site audits, crawl optimization, Core Web Vitals, and structured data, along with the ability to collaborate closely with web development teams working on JavaScript-heavy frameworks.

The ideal candidate brings a strong engineering mindset, data-driven decision-making, and proven experience optimizing enterprise websites for search visibility and performance.

Key Responsibilities

Technical SEO & Site Health

Conduct comprehensive technical SEO audits, identifying and resolving issues related to crawlability, indexation, canonicalization, broken links, and redirect chains.
Ensure SEO best practices are consistently applied across large, complex web properties.

Web Development & JavaScript SEO

Collaborate closely with development and TOS teams on HTML, CSS, and JavaScript implementations.
Optimize SEO for modern JavaScript frameworks such as React, Vue, and Angular, balancing client-side vs. server-side rendering strategies.
Provide technical guidance to ensure SEO is embedded into development workflows.

Structured Data & Rich Results

Implement, test, and validate structured data (Schema.org) to enable enhanced search features and rich results.
Monitor structured data health and resolve validation errors.

Core Web Vitals & Performance Optimization

Improve Core Web Vitals, including LCP, INP, and FID, through performance-focused techniques such as caching, image optimization, code splitting, and script optimization.
Partner with engineering teams to drive page speed and UX improvements.

Log File Analysis & Crawl Budget Optimization

Perform server log analysis to identify crawl inefficiencies and indexing gaps.
Optimize crawl budget for large-scale sites to ensure priority pages are discovered and indexed effectively.

Measurement & Continuous Improvement

Monitor SEO performance and technical KPIs; recommend and implement ongoing optimizations.
Stay current with search engine algorithm updates and emerging SEO best practices.

Required Skills & Qualifications

10+ years of experience in SEO, with strong focus on Technical SEO for enterprise-scale websites.
Expert-level knowledge of site audits, crawlability, indexation, and technical issue remediation.
Strong understanding of HTML5, CSS3, and JavaScript.
Hands-on experience optimizing SEO for React, Vue, Angular, or similar frameworks.
Proven expertise in Core Web Vitals optimization (LCP, INP, FID).
Experience implementing and validating structured data/schema markup.
Strong experience with server log analysis and crawl budget management.
Excellent analytical, troubleshooting, and communication skills.

Essential Skills

Technical SEO
HTML5 / CSS3
JavaScript
JavaScript SEO (CSR vs. SSR)
Structured Data (Schema.org)
Core Web Vitals
Log File Analysis
Crawl Budget Optimization

Key Competencies

Strong technical problem-solving and attention to detail
Ability to influence engineering teams without direct authority
Data-driven mindset with focus on measurable outcomes
Ownership of SEO quality and long-term scalability
Adaptability to evolving search engine technologies