Brand Protection Trademark Paralegal
Pure Storage, Inc., Santa Clara, CA, United States
Overview
Everpure (formerly Pure Storage) is looking for a proactive Brand Protection Paralegal to take ownership of trademark portfolio management and act as a partner with our Marketing and Sales team across a range of brand protection efforts. You will play a critical role in expanding our legal team's daily presence with the company’s cross functional teams. The Everpure Legal Department is a cooperative, high-functioning environment staffed by subject matter experts from a wide range of backgrounds. Successful candidates must have experience working within Legal Departments and cross functionally to achieve successful outcomes. Candidates should have experience working directly with in-house Marketing and Sales teams, either through prior in-house experience or through unsupervised correspondence with clients in law firm roles. The Role
Everpure is seeking a Brand Protection Paralegal to manage trademark portfolio activities and collaborate with Marketing and Sales on brand protection efforts. What you will do
Trademark Docket Management Trademark prosecution support and maintain internal trademark docket: create a system that records historic mark clearances, tracks prior company uses, and logs rich product information. Collect use-based evidence: track company activities to gather legal specimens of use for upcoming trademark applications and renewals. Manage outside counsel: assist in overseeing outside counsel spend and evaluating performance metrics. Enforcement & Monitoring Run weekly enforcement tasks: review trademark watch notices and track internal decisions pursuing actions like letters of protest, oppositions, or cancellations. Monitor the market to protect Everpure IP rights and track industry trends relevant to brand protection. Review marketing collateral: serve as a reliable first point of contact for brand protection queries and collateral reviews. Draft promotion rules: provide legal support for routine company contests and promotional giveaways. Build relationships with Marketing and Sales teams to serve as a reliable escalation point for brand matters. What you will bring
6 to 9 years of experience as a trademark and brand protection paralegal. Experience preparing USPTO Trademark filings, including initial filings, responses to office actions, letters of protest, and oppositions at TTAB is required. Experience with managing trademark docketing for large companies; understanding the role of trademark and brand protection in B2B/B2E and services marketplaces is preferred. Familiarity with Madrid Protocol and national trademark filing strategies. Familiarity with trademark search strategies and elementary risk assessments. Familiarity with marketing collateral review in line with FTC Endorsement Guides and technology industry standards. Experience using Google Workspace, Slack, Compumark Watch, Saegis, IPFolio, Asana, and Figma is a plus. Comfort working in high-pace, high-ownership environments where legal guidance may be limited. Interest in developing a strong knowledge base in Everpure products and services. Experience coordinating with outside counsel and evaluating performance metrics. What you can expect from us
Innovation : We celebrate critical thinking, challenging standards, and trailblazing approaches. Growth : We provide space and support to grow with us and contribute to meaningful work. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®. Team : We foster collaboration and put the mission ahead of ego. We offer a variety of perks to support work–life balance, including flexible time off and wellness resources. See our benefits information for details. Accommodations and accessibility:
Candidates with disabilities may request accommodations for all aspects of our hiring process. For more information, contact us at TA-Ops@purestorage.com if invited to an interview. Equal opportunity commitment:
Everpure is an equal opportunity employer. We do not discriminate based on protected characteristics and comply with applicable equal opportunity laws. Join us
and bring your best. Bring your bold. Pure and simple.
#J-18808-Ljbffr
Everpure (formerly Pure Storage) is looking for a proactive Brand Protection Paralegal to take ownership of trademark portfolio management and act as a partner with our Marketing and Sales team across a range of brand protection efforts. You will play a critical role in expanding our legal team's daily presence with the company’s cross functional teams. The Everpure Legal Department is a cooperative, high-functioning environment staffed by subject matter experts from a wide range of backgrounds. Successful candidates must have experience working within Legal Departments and cross functionally to achieve successful outcomes. Candidates should have experience working directly with in-house Marketing and Sales teams, either through prior in-house experience or through unsupervised correspondence with clients in law firm roles. The Role
Everpure is seeking a Brand Protection Paralegal to manage trademark portfolio activities and collaborate with Marketing and Sales on brand protection efforts. What you will do
Trademark Docket Management Trademark prosecution support and maintain internal trademark docket: create a system that records historic mark clearances, tracks prior company uses, and logs rich product information. Collect use-based evidence: track company activities to gather legal specimens of use for upcoming trademark applications and renewals. Manage outside counsel: assist in overseeing outside counsel spend and evaluating performance metrics. Enforcement & Monitoring Run weekly enforcement tasks: review trademark watch notices and track internal decisions pursuing actions like letters of protest, oppositions, or cancellations. Monitor the market to protect Everpure IP rights and track industry trends relevant to brand protection. Review marketing collateral: serve as a reliable first point of contact for brand protection queries and collateral reviews. Draft promotion rules: provide legal support for routine company contests and promotional giveaways. Build relationships with Marketing and Sales teams to serve as a reliable escalation point for brand matters. What you will bring
6 to 9 years of experience as a trademark and brand protection paralegal. Experience preparing USPTO Trademark filings, including initial filings, responses to office actions, letters of protest, and oppositions at TTAB is required. Experience with managing trademark docketing for large companies; understanding the role of trademark and brand protection in B2B/B2E and services marketplaces is preferred. Familiarity with Madrid Protocol and national trademark filing strategies. Familiarity with trademark search strategies and elementary risk assessments. Familiarity with marketing collateral review in line with FTC Endorsement Guides and technology industry standards. Experience using Google Workspace, Slack, Compumark Watch, Saegis, IPFolio, Asana, and Figma is a plus. Comfort working in high-pace, high-ownership environments where legal guidance may be limited. Interest in developing a strong knowledge base in Everpure products and services. Experience coordinating with outside counsel and evaluating performance metrics. What you can expect from us
Innovation : We celebrate critical thinking, challenging standards, and trailblazing approaches. Growth : We provide space and support to grow with us and contribute to meaningful work. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®. Team : We foster collaboration and put the mission ahead of ego. We offer a variety of perks to support work–life balance, including flexible time off and wellness resources. See our benefits information for details. Accommodations and accessibility:
Candidates with disabilities may request accommodations for all aspects of our hiring process. For more information, contact us at TA-Ops@purestorage.com if invited to an interview. Equal opportunity commitment:
Everpure is an equal opportunity employer. We do not discriminate based on protected characteristics and comply with applicable equal opportunity laws. Join us
and bring your best. Bring your bold. Pure and simple.
#J-18808-Ljbffr