Marketing Campaign Coordinator
Informa Plc, Newton, MA, United States
Overview
Company description and role context are provided in the original posting. The Marketing Campaign Coordinator role focuses on taking marketing campaigns and lead generation processes to the next level, working closely with the demand fulfillment team to develop and optimize lead campaigns targeting different industries. Responsibilities
Manage execution of lead generation promotions for B2B content marketing campaigns. Work with the larger team to ensure smooth and efficient campaign delivery operations. Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments). Develop and distribute weekly reports highlighting the impact of marketing efforts on driving quality leads. Demonstrate an understanding of how lead generation ties into the larger audience and company goals. Execute and optimize audience segmentation for campaigns with the CDP. Proactively research and identify industry trends. Measure, analyze, and report on programs across various metrics and KPIs to inform future strategic campaign execution. Qualifications
1-2 years of experience developing and executing B2B marketing programs. Excellent copywriting and creative skills; ability to communicate to niche audiences by learning their lingo. Proven success in managing multiple concurrent multi-channel campaigns. Record of owning projects from concept to execution to reporting on results. Experience with various marketing platforms and tools. Excellent written and verbal communication skills. Problem solving and improving efficiencies. Additional Information
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Discrimination based on race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, veteran status, disability, or any other protected class is prohibited. This policy applies to all terms and conditions of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. We support in-person collaboration with flexibility to work from home or remotely. Benefits include: Great community:
in-person and online social events, charity days, and employee networks Broader impact:
volunteer days and charity match funding Career opportunity:
bespoke training, mentoring platforms, and access to courses; internal job moves supported Time out:
PTO, holidays, birthday leave, and remote work flexibility Competitive benefits including 401k match, health/vision/dental insurance, parental leave, and ESPP Wellbeing support through EAP, mental health resources, and wellness tools Recognition programs and global collaboration opportunities The salary range for this role is $50,000 - $60,000 based on experience.
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Company description and role context are provided in the original posting. The Marketing Campaign Coordinator role focuses on taking marketing campaigns and lead generation processes to the next level, working closely with the demand fulfillment team to develop and optimize lead campaigns targeting different industries. Responsibilities
Manage execution of lead generation promotions for B2B content marketing campaigns. Work with the larger team to ensure smooth and efficient campaign delivery operations. Continuously monitor campaigns to measure and optimize performance (A/B testing, copywriting of ads and landing pages, inventory experiments). Develop and distribute weekly reports highlighting the impact of marketing efforts on driving quality leads. Demonstrate an understanding of how lead generation ties into the larger audience and company goals. Execute and optimize audience segmentation for campaigns with the CDP. Proactively research and identify industry trends. Measure, analyze, and report on programs across various metrics and KPIs to inform future strategic campaign execution. Qualifications
1-2 years of experience developing and executing B2B marketing programs. Excellent copywriting and creative skills; ability to communicate to niche audiences by learning their lingo. Proven success in managing multiple concurrent multi-channel campaigns. Record of owning projects from concept to execution to reporting on results. Experience with various marketing platforms and tools. Excellent written and verbal communication skills. Problem solving and improving efficiencies. Additional Information
TechTarget, Inc., doing business as Informa TechTarget, including its subsidiaries, is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. Discrimination based on race, color, sex (including pregnancy), age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity or expression, veteran status, disability, or any other protected class is prohibited. This policy applies to all terms and conditions of employment. Informa TechTarget complies with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable federal, state or local law. We support in-person collaboration with flexibility to work from home or remotely. Benefits include: Great community:
in-person and online social events, charity days, and employee networks Broader impact:
volunteer days and charity match funding Career opportunity:
bespoke training, mentoring platforms, and access to courses; internal job moves supported Time out:
PTO, holidays, birthday leave, and remote work flexibility Competitive benefits including 401k match, health/vision/dental insurance, parental leave, and ESPP Wellbeing support through EAP, mental health resources, and wellness tools Recognition programs and global collaboration opportunities The salary range for this role is $50,000 - $60,000 based on experience.
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