Field Marketing Manager
Workday, Frisco, TX, United States
Location:
Frisco, TX (Other possible locations: Chicago, Atlanta, Denver, Boulder, Pleasanton, NYC) Onsite requirement:
roughly 50% onsite requirement (2-3 days/week) Likelihood to extend beyond 5 months:
unlikely Must-Have Qualifications (Please do not apply if you do not meet these requirements): Experience supporting
field marketing programs
(events, webinars, regional campaigns) Hands-on experience
building
marketing programs in Marketo
(emails, landing pages, campaign workflows) Familiarity with
Workfront
and other project management tools Familiarity with
Salesforce
(deep, technical understanding not required) Experience collaborating with
sales teams and cross-functional stakeholders Job Summary: This position offers an exceptional opportunity to drive marketing strategy and execution for a high-growth B2B enterprise software company. The role uniquely combines strategic field marketing with hands-on technical execution, requiring someone who can seamlessly transition between collaborating with sales leadership on pipeline strategy and building marketing campaigns in automation platforms. You will serve as a critical bridge between regional sales teams and corporate marketing functions, ensuring that marketing initiatives directly support revenue goals. Working cross-functionally with Sales, Solution Consulting, Corporate Sales Development, and Partner Alliances teams, you will have direct impact on lead generation, pipeline development, and market positioning. This role demands both strategic thinking and tactical execution, making it ideal for a marketing professional who enjoys variety and wants to see the direct results of their work. Responsibilities: • Serve as the primary marketing liaison for US Commercial Medium Enterprise sales teams and align regional marketing tactics with pipeline objectives • Implement and optimize integrated marketing campaigns including regional conferences, events, webinars, and national programs to drive pipeline growth • Manage the complete lifecycle of marketing programs from initial concept and vendor sourcing through onsite execution and sales follow-up • Oversee regional activation budgets, purchase order processes, and vendor relationships while tracking ROI and campaign performance • Build and execute marketing programs within Marketo including emails, landing pages, and event registration forms • Utilize project management platforms to coordinate creative requests, manage timelines, and facilitate cross-functional workflows • Analyze campaign data and generate reports to measure marketing impact and inform strategic decisions • Present marketing results and insights to sales and marketing stakeholders across the organization Skills: • Proficiency in Marketo for program builds, smart lists, and marketing asset creation • Experience with enterprise project management tools such as Workfront or Smartsheets • Strong working knowledge of Salesforce for reporting and pipeline tracking • Data analysis capabilities with ability to translate metrics into actionable insights • Exceptional interpersonal and communication skills for cross-functional collaboration • Budget management and vendor relationship management • Ability to manage multiple concurrent marketing programs while maintaining attention to detail • Self-starter mentality with comfort navigating ambiguity in fast-paced environments Qualifications: • Bachelor's degree required • 3-4+ years of B2B marketing experience in Field Marketing, Demand Generation, or Marketing Operations This is an exciting opportunity to make a tangible impact on business growth while developing expertise across both strategic and technical marketing disciplines. You will work at the intersection of sales and marketing, gaining visibility across the organization and building relationships with key stakeholders. The hybrid nature of this role provides diverse challenges and learning opportunities, allowing you to expand your skill set while contributing to the success of a leading enterprise software company in a dynamic market segment.
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Frisco, TX (Other possible locations: Chicago, Atlanta, Denver, Boulder, Pleasanton, NYC) Onsite requirement:
roughly 50% onsite requirement (2-3 days/week) Likelihood to extend beyond 5 months:
unlikely Must-Have Qualifications (Please do not apply if you do not meet these requirements): Experience supporting
field marketing programs
(events, webinars, regional campaigns) Hands-on experience
building
marketing programs in Marketo
(emails, landing pages, campaign workflows) Familiarity with
Workfront
and other project management tools Familiarity with
Salesforce
(deep, technical understanding not required) Experience collaborating with
sales teams and cross-functional stakeholders Job Summary: This position offers an exceptional opportunity to drive marketing strategy and execution for a high-growth B2B enterprise software company. The role uniquely combines strategic field marketing with hands-on technical execution, requiring someone who can seamlessly transition between collaborating with sales leadership on pipeline strategy and building marketing campaigns in automation platforms. You will serve as a critical bridge between regional sales teams and corporate marketing functions, ensuring that marketing initiatives directly support revenue goals. Working cross-functionally with Sales, Solution Consulting, Corporate Sales Development, and Partner Alliances teams, you will have direct impact on lead generation, pipeline development, and market positioning. This role demands both strategic thinking and tactical execution, making it ideal for a marketing professional who enjoys variety and wants to see the direct results of their work. Responsibilities: • Serve as the primary marketing liaison for US Commercial Medium Enterprise sales teams and align regional marketing tactics with pipeline objectives • Implement and optimize integrated marketing campaigns including regional conferences, events, webinars, and national programs to drive pipeline growth • Manage the complete lifecycle of marketing programs from initial concept and vendor sourcing through onsite execution and sales follow-up • Oversee regional activation budgets, purchase order processes, and vendor relationships while tracking ROI and campaign performance • Build and execute marketing programs within Marketo including emails, landing pages, and event registration forms • Utilize project management platforms to coordinate creative requests, manage timelines, and facilitate cross-functional workflows • Analyze campaign data and generate reports to measure marketing impact and inform strategic decisions • Present marketing results and insights to sales and marketing stakeholders across the organization Skills: • Proficiency in Marketo for program builds, smart lists, and marketing asset creation • Experience with enterprise project management tools such as Workfront or Smartsheets • Strong working knowledge of Salesforce for reporting and pipeline tracking • Data analysis capabilities with ability to translate metrics into actionable insights • Exceptional interpersonal and communication skills for cross-functional collaboration • Budget management and vendor relationship management • Ability to manage multiple concurrent marketing programs while maintaining attention to detail • Self-starter mentality with comfort navigating ambiguity in fast-paced environments Qualifications: • Bachelor's degree required • 3-4+ years of B2B marketing experience in Field Marketing, Demand Generation, or Marketing Operations This is an exciting opportunity to make a tangible impact on business growth while developing expertise across both strategic and technical marketing disciplines. You will work at the intersection of sales and marketing, gaining visibility across the organization and building relationships with key stakeholders. The hybrid nature of this role provides diverse challenges and learning opportunities, allowing you to expand your skill set while contributing to the success of a leading enterprise software company in a dynamic market segment.
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