Brands Manager - NonAlc Beverages
Columbia Distributing, Wilsonville, OR, United States
Summary
The Brands Manager plays a key role in driving the success of Columbia Distributing’s brand portfolio within the market. This position partners with supplier representatives, sales leadership, and retail customers to translate brand strategy into strong market presence and sustainable growth. By combining industry knowledge, data insights, and close collaboration with field teams, the Brands Manager helps ensure brands are positioned for success across distribution, promotions, and customer engagement. This role also serves as an important connection point between suppliers and internal teams, helping align priorities and support the continued growth of Columbia’s beverage portfolio. Primary Responsibilities
Work with supplier representative to create annual business plan Create and implement brand focus plan objectives to include company and supplier goals of volume, profit, distribution, display, promotions and marketing expense Analyze available data sources and utilize data to drive improved performance within the sales teams and the retail trade Work with supplier and sales teams on a consistent basis to ensure Focus plans are executed, achieved and training is performed Work with and assist category management team to ensure brand objectives are met through the category management reset process Actively participate in all sales meetings, promotional events and training sessions relevant to brand management Serve as a primary conduit between retailers, field sales and senior management for all market intelligence Develop and maintain positive, cooperative and team-orientated relationships with co-workers and customers Manage inventory including brand forecasts as well as inventory expense versus budget Market survey (MVP) program execution according to company standards Maintain a high level of industry knowledge for beer and non-alcoholic beverages including education, Nielsen's, market share, trade journals, etc. Adhere to all state liquor laws and regulations Recruit, train, supervise and evaluate department staff Demonstrate behaviors consistent with those of the Company's Core Values at all times Complete all other tasks or projects as assigned Key Competencies
General knowledge of industry products Ability to work independently while managing multiple tasks and meet deadlines Excellent oral and written communication skills Effective organizational and time management skills Ability to develop strong relationships with internal and external customers Active listening skills/listening for intention Dealing with difficult personalities/conflict resolution Negotiation tactics People Management
None Work Environment
This job operates in our accounts, mostly indoors with occasional outdoor work. Physical Demands
Lift/Carry and Push/Pull up to 165lbs. Bend/stoop/crouch/squat/use arms/wrists/hands/grasp Use of industry tools: hand truck, six-wheeler, manual pallet jack, box cutter Work indoors and outdoors Must be able to drive and operate a vehicle Expected Hours of Work
This is a full-time position. Days/hours of work vary and may include weekends and overtime as necessary. Travel
Ability to travel throughout the day for visits to customer accounts. Required Education and Experience
High School diploma or GED required Valid driver's license and auto insurance required Minimum of 18 years of age Preferred Education and Experience
Minimum five (5) year previous sales experience Minimum one (1) year industry specific experience Compensation
Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location. Employees (and their families) are eligible for medical, dental, vision, and basic life insurance. Employees are able to enroll in our company's 401k plan. Employees are also eligible for 80 hours of vacation every year and 7-8 days of paid holidays throughout the calendar year (depending on location). Hired applicants may be eligible for incentives/bonuses/annual bonuses. Classification:
Outside Sales Exempt Reports to:
Varies by branch
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The Brands Manager plays a key role in driving the success of Columbia Distributing’s brand portfolio within the market. This position partners with supplier representatives, sales leadership, and retail customers to translate brand strategy into strong market presence and sustainable growth. By combining industry knowledge, data insights, and close collaboration with field teams, the Brands Manager helps ensure brands are positioned for success across distribution, promotions, and customer engagement. This role also serves as an important connection point between suppliers and internal teams, helping align priorities and support the continued growth of Columbia’s beverage portfolio. Primary Responsibilities
Work with supplier representative to create annual business plan Create and implement brand focus plan objectives to include company and supplier goals of volume, profit, distribution, display, promotions and marketing expense Analyze available data sources and utilize data to drive improved performance within the sales teams and the retail trade Work with supplier and sales teams on a consistent basis to ensure Focus plans are executed, achieved and training is performed Work with and assist category management team to ensure brand objectives are met through the category management reset process Actively participate in all sales meetings, promotional events and training sessions relevant to brand management Serve as a primary conduit between retailers, field sales and senior management for all market intelligence Develop and maintain positive, cooperative and team-orientated relationships with co-workers and customers Manage inventory including brand forecasts as well as inventory expense versus budget Market survey (MVP) program execution according to company standards Maintain a high level of industry knowledge for beer and non-alcoholic beverages including education, Nielsen's, market share, trade journals, etc. Adhere to all state liquor laws and regulations Recruit, train, supervise and evaluate department staff Demonstrate behaviors consistent with those of the Company's Core Values at all times Complete all other tasks or projects as assigned Key Competencies
General knowledge of industry products Ability to work independently while managing multiple tasks and meet deadlines Excellent oral and written communication skills Effective organizational and time management skills Ability to develop strong relationships with internal and external customers Active listening skills/listening for intention Dealing with difficult personalities/conflict resolution Negotiation tactics People Management
None Work Environment
This job operates in our accounts, mostly indoors with occasional outdoor work. Physical Demands
Lift/Carry and Push/Pull up to 165lbs. Bend/stoop/crouch/squat/use arms/wrists/hands/grasp Use of industry tools: hand truck, six-wheeler, manual pallet jack, box cutter Work indoors and outdoors Must be able to drive and operate a vehicle Expected Hours of Work
This is a full-time position. Days/hours of work vary and may include weekends and overtime as necessary. Travel
Ability to travel throughout the day for visits to customer accounts. Required Education and Experience
High School diploma or GED required Valid driver's license and auto insurance required Minimum of 18 years of age Preferred Education and Experience
Minimum five (5) year previous sales experience Minimum one (1) year industry specific experience Compensation
Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, certifications, and specific location. Employees (and their families) are eligible for medical, dental, vision, and basic life insurance. Employees are able to enroll in our company's 401k plan. Employees are also eligible for 80 hours of vacation every year and 7-8 days of paid holidays throughout the calendar year (depending on location). Hired applicants may be eligible for incentives/bonuses/annual bonuses. Classification:
Outside Sales Exempt Reports to:
Varies by branch
#J-18808-Ljbffr