Digital Marketing Senior Associate
JPMorgan Chase & Co., Columbus, OH, United States
Overview
The Senior Digital Marketing Associate is responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking strategic priorities. This role specifically will focus on developing and creating and curating content for quarterly newsletter and supporting delivery of engagement marketing campaigns Responsibilities
Responsible for strategy, execution and curating of content for quarterly Chase for Business Newsletter
Develop strong collaboration with key strategy and internal/external execution partner
Deliver campaigns and other programs with excellence for investment campaigns/projects: Partnering with strategy to manage internal and external agency briefing and creative development
Bring campaigns to life by partnering with our execution partners
Ensure initiatives are on-strategy, on time and within budget parameters
Provide recommendations on opportunities to optimize campaigns to improve results, create efficiencies and reduce costs
Collaborating with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting
Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as: Product and Marketing Strategy team
Digital Product
List team to influence and coordinate targeting
Analytics team to report campaign results and campaign optimization recommendations
Legal and Compliance for approval of all marketing content
Required Qualifications, Capabilities, and Skills
4+ years relevant experience in integrated marketing function, as an innovative thought leader, strategic thinker and change agent who understands market, consumer and funnel dynamics
4-year degree in Business Management, Marketing or relevant degree
4+ years of marketing experience with expertise with a focus on marketing execution
Able to adjust and pivot as needed as priorities change
data driven and analytical, while also being a creative thinker
Management of details and financials
Loves testing, learning, and taking calculated risks
Likes to build from ground up – has a startup mentality
Has expertise across digital platforms – mobile and web
Is detail-oriented, and operates well under rigid processes and controls
Preferred Qualifications, Capabilities, and Skills
Ability to navigate of layered, matrixed teams
Integrated omni-channel planning
#J-18808-Ljbffr
The Senior Digital Marketing Associate is responsible for developing, executing, and managing multiple digital marketing campaigns to support key Business Banking strategic priorities. This role specifically will focus on developing and creating and curating content for quarterly newsletter and supporting delivery of engagement marketing campaigns Responsibilities
Responsible for strategy, execution and curating of content for quarterly Chase for Business Newsletter
Develop strong collaboration with key strategy and internal/external execution partner
Deliver campaigns and other programs with excellence for investment campaigns/projects: Partnering with strategy to manage internal and external agency briefing and creative development
Bring campaigns to life by partnering with our execution partners
Ensure initiatives are on-strategy, on time and within budget parameters
Provide recommendations on opportunities to optimize campaigns to improve results, create efficiencies and reduce costs
Collaborating with marketing managers to identify opportunities, campaign strategy and the framework for measurement and reporting
Ensuring strong focus on end-to-end customer experience, delivering exceptional customer experience overall, while also ensuring all the details of the experience are flawlessly executed
Managing multi-channel execution (from concept development to delivery) including working across multi-functional teams, such as: Product and Marketing Strategy team
Digital Product
List team to influence and coordinate targeting
Analytics team to report campaign results and campaign optimization recommendations
Legal and Compliance for approval of all marketing content
Required Qualifications, Capabilities, and Skills
4+ years relevant experience in integrated marketing function, as an innovative thought leader, strategic thinker and change agent who understands market, consumer and funnel dynamics
4-year degree in Business Management, Marketing or relevant degree
4+ years of marketing experience with expertise with a focus on marketing execution
Able to adjust and pivot as needed as priorities change
data driven and analytical, while also being a creative thinker
Management of details and financials
Loves testing, learning, and taking calculated risks
Likes to build from ground up – has a startup mentality
Has expertise across digital platforms – mobile and web
Is detail-oriented, and operates well under rigid processes and controls
Preferred Qualifications, Capabilities, and Skills
Ability to navigate of layered, matrixed teams
Integrated omni-channel planning
#J-18808-Ljbffr