Senior Marketing Strategist - Stop Loss Insurance
Highmark Health, Oklahoma City, OK, United States
Overview
Company: Highmark Health Job Description: The Senior Marketing Strategist develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long‑term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions. Employed by Highmark Health, the position provides dedicated marketing strategy and execution support for HM Insurance Group, partnering closely with business stakeholders to align marketing strategies with brand and business priorities. The Senior Marketing Strategist designs and executes integrated marketing campaigns targeted to brokers, consultants, and other B2B partners, supporting HM Insurance Group’s Stop Loss products. Campaigns may include brand‑building initiatives, thought leadership, digital and social tactics, advertising, web experiences, and sales enablement support. This role requires a hands‑on, highly versatile marketer who can set strategic direction while actively partnering in execution, comfortably moving between high‑level strategy and tactical implementation. The Senior Marketing Strategist brings strong fluency in brand marketing, web strategy, and channel optimization, collaborating with marketing research, internal matrix partners, and external vendors to deliver insight‑driven programs. The Senior Marketing Strategist leads the development of marketing project briefs, working with key stakeholders to define objectives, audience insights, positioning, key messages, and measurement approaches. The role applies a strong understanding of complex B2B buying cycles and multi‑stakeholder decision‑making, where brand trust and credibility are critical. The role ensures the delivery of high‑quality, on‑strategy marketing programs within defined timelines and budgets and leads communication of marketing plans, performance, and outcomes to senior stakeholders across HM Insurance Group. This position manages and optimizes campaign and project budgets and evaluates outcomes to distill customer insights, competitive intelligence, and market trends relevant to Stop Loss and B2B insurance. These insights inform future strategies and guide ongoing optimization of brand reach, engagement, and channel effectiveness, leveraging digital and web performance signals to improve ROI/ROMI. Success in this role requires a marketer who can build credibility quickly, strong collaboration skills, ability to influence, balance competing priorities, and thrive in a fast‑paced, matrixed environment, demonstrating sound judgment, adaptability, and a focus on delivering measurable brand and business impact. This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week (T,W,Th). Essential Responsibilities
Develop integrated (360) marketing campaigns to advance acquisition, retention, and engagement objectives for B2B audiences, B2C audiences, providers, products and services. Work with marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns including advertising, direct marketing, social and digital tactics. Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define objectives, insights, positioning, messages and tracking. Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans. Collaborate with the marketing team to ensure execution of high‑quality marketing strategies within defined timeframes. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adherence to current processes and corporate, federal and state guidelines. Track and measure marketing outcomes including activities, responses, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distill insights, competitive and environmental trends to refine current marketing strategies and develop future strategies. Work with internal partners and external vendors to optimize budgets to meet objectives and improve ROI/ROMI. Manage and project budgets with internal matrix partners and external vendors. Other duties as assigned or requested. Education & Experience
Required Education Bachelor's Degree – Marketing, Business or related field Substitutions - 6 years' experience Preferred Education Master's Degree – Marketing, Business or related field Experience
Minimum • 5 years' experience coordinating the end to end delivery of a variety of marketing projects • Experience with marketing plan development and tactical deployment planning • Experience working in project management tools suites and budget management Preferred: This section refers to additional desired years and type of experience that the hiring manager would prefer, above and beyond the basic requirements of the job. • Experience in the marketing of health or other insurance products is preferred • Experience evaluating creative • Initiating research projects • Develop forecast and ROI analysis • Leading cross functional work groups Knowledge, Skills & Abilities
Demonstrated experience in creativity, marketing strategy work or in marketing project management Organization and project management Demonstrated experience working across multiple organizations to successful completion of projects Experience in effectively prioritizing and managing a large volume of projects to completion Excellent business writing skills High standard of professional conduct Demonstrated ability to manage a budget Ability to complete work using software packages: Word, Excel, PPT Travel & Language
Travel Requirement 0% - 25% Language Requirement (other than English) None Physical Demands, Mental Demands & Working Conditions
(The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship.) Position Type
Office‑Based or Remote Office-Based/On‑Site Requirements
An employee in this position works in an office environment. The position frequently requires the employee to communicate with others both inside and outside the workplace. The employee must be able to understand, interpret and analyze data, solve problems, multi‑task, prioritize, and meet deadlines. The role may require working outside regular business hours and frequent travel. Additional Information & Compliance
Disclaimer : The job description reflects the general nature and essential duties and responsibilities. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications. Compliance : This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to confidential information and must comply with HIPAA and the company’s privacy and security policies. This includes adherence to applicable laws, regulations, and company policies and training requirements. Pay Range Minimum: $67,500.00 Maximum: $126,000.00 Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal equity and market considerations. The displayed salary range does not reflect geographic adjustments Highmark may apply for certain locations. Highmark Health and its affiliates prohibit discrimination against qualified individuals and for disability status and protected veteran status, and prohibit discrimination based on protected categories by applicable law. We strive for accessibility. For accommodations, contact HR Services Online at HRServices@highmarkhealth.org California Consumer Privacy Act Employees, Contractors, and Applicants Notice
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Company: Highmark Health Job Description: The Senior Marketing Strategist develops and leads integrated marketing efforts to advance brand awareness, consideration, credibility, engagement, and long‑term preference among B2B audiences, with a primary focus on Stop Loss insurance solutions. Employed by Highmark Health, the position provides dedicated marketing strategy and execution support for HM Insurance Group, partnering closely with business stakeholders to align marketing strategies with brand and business priorities. The Senior Marketing Strategist designs and executes integrated marketing campaigns targeted to brokers, consultants, and other B2B partners, supporting HM Insurance Group’s Stop Loss products. Campaigns may include brand‑building initiatives, thought leadership, digital and social tactics, advertising, web experiences, and sales enablement support. This role requires a hands‑on, highly versatile marketer who can set strategic direction while actively partnering in execution, comfortably moving between high‑level strategy and tactical implementation. The Senior Marketing Strategist brings strong fluency in brand marketing, web strategy, and channel optimization, collaborating with marketing research, internal matrix partners, and external vendors to deliver insight‑driven programs. The Senior Marketing Strategist leads the development of marketing project briefs, working with key stakeholders to define objectives, audience insights, positioning, key messages, and measurement approaches. The role applies a strong understanding of complex B2B buying cycles and multi‑stakeholder decision‑making, where brand trust and credibility are critical. The role ensures the delivery of high‑quality, on‑strategy marketing programs within defined timelines and budgets and leads communication of marketing plans, performance, and outcomes to senior stakeholders across HM Insurance Group. This position manages and optimizes campaign and project budgets and evaluates outcomes to distill customer insights, competitive intelligence, and market trends relevant to Stop Loss and B2B insurance. These insights inform future strategies and guide ongoing optimization of brand reach, engagement, and channel effectiveness, leveraging digital and web performance signals to improve ROI/ROMI. Success in this role requires a marketer who can build credibility quickly, strong collaboration skills, ability to influence, balance competing priorities, and thrive in a fast‑paced, matrixed environment, demonstrating sound judgment, adaptability, and a focus on delivering measurable brand and business impact. This role can be hybrid or remote. If you live within 50 miles of an office you are required to be onsite 3 days a week (T,W,Th). Essential Responsibilities
Develop integrated (360) marketing campaigns to advance acquisition, retention, and engagement objectives for B2B audiences, B2C audiences, providers, products and services. Work with marketing research, matrix partners and external vendors to execute tactics and integrated marketing campaigns including advertising, direct marketing, social and digital tactics. Lead the development of comprehensive marketing project briefs with moderate to high visibility, in collaboration with key stakeholders, matrix partners and marketing research to define objectives, insights, positioning, messages and tracking. Develop forecasts for marketing activities, responses and leads. Develop business cases to support new marketing strategies, budget requests, projects and marketing plans. Collaborate with the marketing team to ensure execution of high‑quality marketing strategies within defined timeframes. Lead communication of marketing plans and outcomes to key stakeholders and senior management. Ensure brand alignment to increase brand awareness and equity. Ensure necessary approvals and adherence to current processes and corporate, federal and state guidelines. Track and measure marketing outcomes including activities, responses, leads, sales, retention and ROI/ROMI. Evaluate campaign outcomes, distill insights, competitive and environmental trends to refine current marketing strategies and develop future strategies. Work with internal partners and external vendors to optimize budgets to meet objectives and improve ROI/ROMI. Manage and project budgets with internal matrix partners and external vendors. Other duties as assigned or requested. Education & Experience
Required Education Bachelor's Degree – Marketing, Business or related field Substitutions - 6 years' experience Preferred Education Master's Degree – Marketing, Business or related field Experience
Minimum • 5 years' experience coordinating the end to end delivery of a variety of marketing projects • Experience with marketing plan development and tactical deployment planning • Experience working in project management tools suites and budget management Preferred: This section refers to additional desired years and type of experience that the hiring manager would prefer, above and beyond the basic requirements of the job. • Experience in the marketing of health or other insurance products is preferred • Experience evaluating creative • Initiating research projects • Develop forecast and ROI analysis • Leading cross functional work groups Knowledge, Skills & Abilities
Demonstrated experience in creativity, marketing strategy work or in marketing project management Organization and project management Demonstrated experience working across multiple organizations to successful completion of projects Experience in effectively prioritizing and managing a large volume of projects to completion Excellent business writing skills High standard of professional conduct Demonstrated ability to manage a budget Ability to complete work using software packages: Word, Excel, PPT Travel & Language
Travel Requirement 0% - 25% Language Requirement (other than English) None Physical Demands, Mental Demands & Working Conditions
(The physical, mental demands and working conditions described here are representative of those that must be met by an employee to successfully perform the essential function of their job. Reasonable accommodations will be made when necessary to enable individuals with disabilities to perform the essential duties of the position, to the extent that they do not cause undue hardship.) Position Type
Office‑Based or Remote Office-Based/On‑Site Requirements
An employee in this position works in an office environment. The position frequently requires the employee to communicate with others both inside and outside the workplace. The employee must be able to understand, interpret and analyze data, solve problems, multi‑task, prioritize, and meet deadlines. The role may require working outside regular business hours and frequent travel. Additional Information & Compliance
Disclaimer : The job description reflects the general nature and essential duties and responsibilities. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications. Compliance : This position adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies. As a component of job responsibilities, employees may have access to confidential information and must comply with HIPAA and the company’s privacy and security policies. This includes adherence to applicable laws, regulations, and company policies and training requirements. Pay Range Minimum: $67,500.00 Maximum: $126,000.00 Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal equity and market considerations. The displayed salary range does not reflect geographic adjustments Highmark may apply for certain locations. Highmark Health and its affiliates prohibit discrimination against qualified individuals and for disability status and protected veteran status, and prohibit discrimination based on protected categories by applicable law. We strive for accessibility. For accommodations, contact HR Services Online at HRServices@highmarkhealth.org California Consumer Privacy Act Employees, Contractors, and Applicants Notice
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