Product Marketing Communications Specialist
Signify, Poland, NY, United States
About Signify
Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. More about the role
As Product Marketing & Communications Specialist, you will translate business strategies into integrated marketing and communication plans with clear KPIs. In this role, you will drive lead generation through targeted campaigns, localized content, and owned channels, while ensuring consistent messaging across all touchpoints. Responsibilities
Develop and execute integrated marketing campaigns to increase brand visibility and lead generation Drive lead generation through content, email nurture campaigns, and marketing automation Create sales and marketing materials in collaboration with sales and product teams Support PR, earned media, and thought‑leadership initiatives Analyze campaign performance and optimize based on insights Qualifications
Bachelor’s degree in Marketing, Communications, Business, Product Management, Lighting design or a related field 3–5 years of experience in marketing communications, digital marketing, or campaign management Engineering mindset with ability to grasp technical and engineering related topics Experience working across multiple markets and channels Strong collaboration and organizational skills What You’ll Get in Return
Competitive salary and benefits package Performance‑based bonus Opportunity to work for a global market leader in an innovative environment Access to the
Be‑Well
social platform Spotlight Recognition Program Half‑day holiday to celebrate your birthday Friendly colleagues and a modern, collaborative work atmosphere Career advancement opportunities Extensive learning and development opportunities Team‑building and integration activities Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. Come join us, and together we can light up the future.
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Through bold discovery and cutting-edge innovation, we lead an industry that is vital for the future of our planet: lighting. Through our leadership in connected lighting and the Internet of Things, we're breaking new ground in data analytics, AI, and smart solutions for homes, offices, cities, and beyond. At Signify, you can shape tomorrow by building on our incredible 125+ year legacy while working toward even bolder sustainability goals. Our culture of continuous learning, creativity, and commitment to diversity and inclusion empowers you to grow your skills and career. Join us, and together, we’ll transform our industry, making a lasting difference for brighter lives and a better world. More about the role
As Product Marketing & Communications Specialist, you will translate business strategies into integrated marketing and communication plans with clear KPIs. In this role, you will drive lead generation through targeted campaigns, localized content, and owned channels, while ensuring consistent messaging across all touchpoints. Responsibilities
Develop and execute integrated marketing campaigns to increase brand visibility and lead generation Drive lead generation through content, email nurture campaigns, and marketing automation Create sales and marketing materials in collaboration with sales and product teams Support PR, earned media, and thought‑leadership initiatives Analyze campaign performance and optimize based on insights Qualifications
Bachelor’s degree in Marketing, Communications, Business, Product Management, Lighting design or a related field 3–5 years of experience in marketing communications, digital marketing, or campaign management Engineering mindset with ability to grasp technical and engineering related topics Experience working across multiple markets and channels Strong collaboration and organizational skills What You’ll Get in Return
Competitive salary and benefits package Performance‑based bonus Opportunity to work for a global market leader in an innovative environment Access to the
Be‑Well
social platform Spotlight Recognition Program Half‑day holiday to celebrate your birthday Friendly colleagues and a modern, collaborative work atmosphere Career advancement opportunities Extensive learning and development opportunities Team‑building and integration activities Everything we’ll do for you
You can grow a lasting career here. We’ll encourage you, support you, and challenge you. We’ll help you learn and progress in a way that’s right for you, with coaching and mentoring along the way. We’ll listen to you too, because we see and value every one of our 27,000+ people. We believe that a diverse and inclusive workplace fosters creativity, innovation, and a full spectrum of bright ideas. With a global workforce present in 70+ countries, we are dedicated to creating an inclusive environment where every voice is heard and valued, helping us all achieve more together. Come join us, and together we can light up the future.
#J-18808-Ljbffr