Happy Being is hiring: Art Director in New York

Hi, we’re Happy Being—the iced white tea that makes wellness wonderfully simple. Bright, refreshing, and powered by clinically studied ingredients, every sip supports digestion, calms inflammation, and delivers caffeine-free energy without the jitters. It’s science-backed and joy-filled, designed to help you feel good inside and out. Healthy never tasted so good. The Role We are seeking an Art Director to bring Happy Being’s vision to life across our highest-impact growth channels. This is a highly hands-on, digital-first role, focused on creating and overseeing creative assets for performance marketing, social, email, and direct mail while ensuring everything feels unmistakably Happy Being. You’ll work closely with the Brand Director and our external agencies to translate big ideas into daily execution: ads that convert, social that stops the scroll, lifecycle creative that feels personal, and UGC that feels authentic and elevated. You’ll both create the work and set the creative bar, ensuring consistency, quality, and momentum as we scale. This role blends art direction, execution, and collaboration in a fast-moving DTC environment. The Day-to-Day Creative Production & Execution Design and produce high-performing creative assets for paid media (Meta, Google, Amazon, etc.), including statics, short-form video concepts, and iterative ad variations Create on-brand assets for organic social, including templates, layouts, and campaign content Design creative for email and direct mail, supporting lifecycle, retention, and brand storytelling Contribute hands-on design work across campaigns, launches, website, and brand moments UGC & Content Direction Oversee and guide UGC creation, ensuring content feels authentic, joyful, and brand-appropriate Develop creative frameworks, briefs, and visual guardrails for UGC creators Edit, refine, or re-package UGC for performance and lifecycle use when needed Agency & Cross-Functional Collaboration Partner closely with our social agency on design, layout, and visual consistency across channels Collaborate with Growth and Brand to develop, test, and optimize creative Review and provide clear, actionable feedback to ensure agency output is on-brand Brand Stewardship & Storytelling Support the Brand Director in maintaining and evolving brand guidelines, templates, and creative systems Art-direct photoshoots and content creation to ensure elevated, cohesive imagery Design and support key brand, fundraising, and board materials as needed, bringing clarity and visual storytelling to high-stakes presentations Stay current on design, culture, and DTC trends to keep the brand feeling fresh and relevant The Person We Need Experience Experience 3–5+ years of design or creative experience, with at least 1–2 years in an Art Director or senior designer role Portfolio demonstrating DTC creative across paid media, social, email, and campaigns Strong design skills across Adobe Creative Suite; comfort with Keynote and Google Slides Experience working with agencies and external creative partners Capabilities Deep understanding of performance marketing creative and how design drives growth Strong eye for layout, typography, composition, and brand systems Comfortable balancing fast-turn production with higher-level creative direction Highly organized, detail-oriented, and able to manage multiple workstreams at once Bonus Points Experience in CPG, wellness, food & beverage, or lifestyle brands Familiarity with UGC-led growth strategies and creator ecosystems Passionate about building a digital-first, direct-to-consumer brand Collaborative, clear communicator who thrives in partnership with agencies and internal teams Resourceful and entrepreneurial—comfortable rolling up your sleeves in a startup environment Strategic and creative: able to think big while executing with precision Finds joy in turning complex ideas into simple, beautiful, human stories Believes good design should make people smile as much as it makes them think Please send your resume, portfolio, and a short note to kendall@happybeing.co. We’d love to see how your creative perspective could help shape the next chapter of Happy Being. Please note, this is a hybrid role based in New York City. Salary Range This role offers a competitive salary range of $90,000–$100,000, based on experience. #J-18808-Ljbffr