Director of MarTech & CRM Technology
Fortune, New York, NY, United States
Job Summary
Fortune Media is looking for a leader to oversee the company's marketing technology and CRM, building a unified customer data foundation to power omnichannel sales and marketing activity, grow our known first-party customer and audience, and unlock cross-sell and upsell opportunities across our entire product ecosystem, including digital advertising, subscriptions, newsletters, print, and live events.
This role is a product and technical leader. You will assess, design, and evolve Fortune's MarTech stack, including our CRM, ESP, and the eventual build-out of a Customer Data Platform (CDP), to create a single, trusted, and actionable view of the Fortune customer. You will evaluate how data from across our subscription, print, events, web, and sales systems can be unified, governed, and activated to drive meaningful revenue outcomes. The output of your work will be smarter audience segmentation, automated lifecycle journeys, better conversion, and measurable revenue growth.
Core Responsibilities
Lead the team to ensure Fortune has best-in-class CRM, ESP, and integrated marketing platforms that are designed to support our business goals. Manage our platform integrations and configurations across our marketing technology and CRM that are implemented to support our sales, subscription, print, events, web, and sales systems.
Architect APIs, webhooks, data synchronization patterns, and data transformation processes connecting platforms. Define integration standards, error handling protocols, and monitoring frameworks to ensure reliability and data integrity across all pipelines.
Develop and implement governance logic in concert with business unit stakeholders to resolve data conflicts and prioritize information across business units and source systems. Design field-level ownership rules and data quality scoring mechanisms to maintain accurate, unified customer records regardless of which system a record originates from.
Design custom data models, relationships, and object structures within Salesforce and connected email and data systems to support complex sales and marketing business requirements. Optimize data storage and query performance while maintaining scalability and flexibility as Fortune's audience and product lines grow.
Establish deduplication strategies, record merging rules, and golden record logic across all customer-facing systems, ensuring every contact in the CRM represents a single, clean, actionable profile whether that person is a print subscriber, digital subscriber, event attendee, newsletter reader, or sales prospect.
Lead data architecture for platform migrations and consolidations, including the evaluation and potential implementation of a CDP, ensuring comprehensive data mapping, validation, cleansing, and reconciliation throughout the transition process.
Define data quality standards and validation rules for all data sources entering Fortune's marketing systems. Establish cleansing protocols and audit processes to maintain ongoing data integrity across the full platform ecosystem.
Translate sales and marketing requirements into data architecture decisions that directly power lifecycle programs, including subscription acquisition, free-to-paid conversion, print and digital bundle upsell, event cross-sell, newsletter-to-subscription journeys, and win-back campaigns. Your work should produce measurable improvements in segmentation, targeting, and revenue outcomes.
Partner with Sales, Consumer Marketing, Editorial, Events, Print Operations, BI/Analytics and Product & Engineering to translate marketing and business requirements into technical solutions. Facilitate clear and effective communication across technical and non-technical stakeholders; this role requires as much business fluency as technical skill.
Assess and recommend technologies and platforms, including CDP solutions, that enhance Fortune's data architecture, eliminate redundancy in the MarTech stack, and support strategic business objectives across audience growth, monetization, and omnichannel marketing.
Required Qualifications
7+ years of marketing/CRM technology and enterprise data architecture experience with focus on customer data platforms, CRM and email marketing systems - with high level of familiarity with Salesforce products required
Expert-level knowledge of CRM data models, object relationships, and data synchronization patterns
Proven experience designing integrations across 5+ enterprise platforms
Strong SQL proficiency and data modeling expertise
Demonstrated success resolving data conflicts and implementing master data management strategies
Deep understanding of data quality frameworks and data cleansing methodologies
Experience leading large-scale data migration or platform consolidation projects
Strong stakeholder management and communication skills
Preferred Qualifications
Background in media, publishing, events, or subscription-based business models
Familiarity with customer data platforms or subscription management systems
Knowledge of cloud-based data platforms and data warehousing
Understanding of privacy-by-design principles and compliance standards
Salesforce data architecture certifications
Experience with business intelligence and analytics platforms
Salary Range: $170,000 - $200,000
A few of Fortune's perks and benefits:
• 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
• 401(k) plan
• Generous parental leave
• Dependent care, commuter, and cell phone benefits
• Tuition reimbursement program
• A commitment to an open, inclusive, and diverse work culture
Location:
This role will be based in NYC
Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivalled access and best-in-class storytelling. Fortune's mission is to drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today-and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders-and gives them the tools to make business better. Our values inform our mission.
Fortune Media is looking for a leader to oversee the company's marketing technology and CRM, building a unified customer data foundation to power omnichannel sales and marketing activity, grow our known first-party customer and audience, and unlock cross-sell and upsell opportunities across our entire product ecosystem, including digital advertising, subscriptions, newsletters, print, and live events.
This role is a product and technical leader. You will assess, design, and evolve Fortune's MarTech stack, including our CRM, ESP, and the eventual build-out of a Customer Data Platform (CDP), to create a single, trusted, and actionable view of the Fortune customer. You will evaluate how data from across our subscription, print, events, web, and sales systems can be unified, governed, and activated to drive meaningful revenue outcomes. The output of your work will be smarter audience segmentation, automated lifecycle journeys, better conversion, and measurable revenue growth.
Core Responsibilities
Lead the team to ensure Fortune has best-in-class CRM, ESP, and integrated marketing platforms that are designed to support our business goals. Manage our platform integrations and configurations across our marketing technology and CRM that are implemented to support our sales, subscription, print, events, web, and sales systems.
Architect APIs, webhooks, data synchronization patterns, and data transformation processes connecting platforms. Define integration standards, error handling protocols, and monitoring frameworks to ensure reliability and data integrity across all pipelines.
Develop and implement governance logic in concert with business unit stakeholders to resolve data conflicts and prioritize information across business units and source systems. Design field-level ownership rules and data quality scoring mechanisms to maintain accurate, unified customer records regardless of which system a record originates from.
Design custom data models, relationships, and object structures within Salesforce and connected email and data systems to support complex sales and marketing business requirements. Optimize data storage and query performance while maintaining scalability and flexibility as Fortune's audience and product lines grow.
Establish deduplication strategies, record merging rules, and golden record logic across all customer-facing systems, ensuring every contact in the CRM represents a single, clean, actionable profile whether that person is a print subscriber, digital subscriber, event attendee, newsletter reader, or sales prospect.
Lead data architecture for platform migrations and consolidations, including the evaluation and potential implementation of a CDP, ensuring comprehensive data mapping, validation, cleansing, and reconciliation throughout the transition process.
Define data quality standards and validation rules for all data sources entering Fortune's marketing systems. Establish cleansing protocols and audit processes to maintain ongoing data integrity across the full platform ecosystem.
Translate sales and marketing requirements into data architecture decisions that directly power lifecycle programs, including subscription acquisition, free-to-paid conversion, print and digital bundle upsell, event cross-sell, newsletter-to-subscription journeys, and win-back campaigns. Your work should produce measurable improvements in segmentation, targeting, and revenue outcomes.
Partner with Sales, Consumer Marketing, Editorial, Events, Print Operations, BI/Analytics and Product & Engineering to translate marketing and business requirements into technical solutions. Facilitate clear and effective communication across technical and non-technical stakeholders; this role requires as much business fluency as technical skill.
Assess and recommend technologies and platforms, including CDP solutions, that enhance Fortune's data architecture, eliminate redundancy in the MarTech stack, and support strategic business objectives across audience growth, monetization, and omnichannel marketing.
Required Qualifications
7+ years of marketing/CRM technology and enterprise data architecture experience with focus on customer data platforms, CRM and email marketing systems - with high level of familiarity with Salesforce products required
Expert-level knowledge of CRM data models, object relationships, and data synchronization patterns
Proven experience designing integrations across 5+ enterprise platforms
Strong SQL proficiency and data modeling expertise
Demonstrated success resolving data conflicts and implementing master data management strategies
Deep understanding of data quality frameworks and data cleansing methodologies
Experience leading large-scale data migration or platform consolidation projects
Strong stakeholder management and communication skills
Preferred Qualifications
Background in media, publishing, events, or subscription-based business models
Familiarity with customer data platforms or subscription management systems
Knowledge of cloud-based data platforms and data warehousing
Understanding of privacy-by-design principles and compliance standards
Salesforce data architecture certifications
Experience with business intelligence and analytics platforms
Salary Range: $170,000 - $200,000
A few of Fortune's perks and benefits:
• 20 vacation days and 2 personal days on top of 11 company holidays and an honor-based sick leave policy
Health, dental, and vision coverage (90% paid for individuals and families), along with flexible spending accounts where Fortune contributes to your HSA
• 401(k) plan
• Generous parental leave
• Dependent care, commuter, and cell phone benefits
• Tuition reimbursement program
• A commitment to an open, inclusive, and diverse work culture
Location:
This role will be based in NYC
Fortune Media is a global media organization dedicated to helping its readers, viewers, and attendees succeed in business through unrivalled access and best-in-class storytelling. Fortune's mission is to drive the conversation about business. With a global perspective, the guiding wisdom of history, and an unflinching eye to the future, we report and reveal the stories that matter today-and that will matter even more tomorrow. With the trusted power to convene and challenge those who are shaping industry, commerce and society around the world, Fortune lights the path for global leaders-and gives them the tools to make business better. Our values inform our mission.