Positions: Associate Director, SEO
IPG Mediabrand, New York, NY, United States
Location: New York, New York, United States
Agency: Kinesso Performance Marketing - United States Ref#: 25049 | Type of Contract: Regular
Business Overview
KINESSO is the technology-driven performance marketing agency at the heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging capabilities in optimization, analytics, AI, and experimentation. KINESSO brings together Matterkind, Reprise, P3, and Kinesso under one entity to serve as a powerful delivery engine in the industry. We offer end-to-end offerings spanning performance marketing and data and technology, with a focus on data-driven strategy for social platforms, e-commerce growth, and curated marketplaces tailored to client needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Summary
In this role, you will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics for delivering complex SEO programs. Building client relationships as a day-to-day point of contact is essential, including presenting training sessions, leading conference calls, adhering to action plans, guiding clients to complete projects, and writing strategic points of view. The associate director will contribute research to benefit clients and the internal team. The right person will be a self-assured, entrepreneurial self-starter with proven success who can thrive in a fast-paced environment. The candidate should be ready to manage people and pull in other help when needed. Responsibilities
Lead the strategy for presentation of audits, training, and reporting. Develop cutting-edge SEO services such as business intelligence and reputation management. Lead, develop, and manage Manager, Sr. Analyst, and Analysts. Offer guidance, support, and direction, providing development opportunities and ongoing feedback. Accountable for team development, including utilizing learning and development tools, creating internal opportunities for staff, and maintaining positive morale. Identify opportunities to improve efficiencies and templatize/automate tactical work. Clearly define elements of SEO projects to set expectations of scope. Aid the director and VP in scoping future projects and staffing. Collaborate with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family. Provide strategic and tactical guidance on SEO best practices verbally and visually. Identify new opportunities for service line evolution and development. Maintain good working relationships and sell in new projects where they benefit the client. Required Skills & Experience
Substantial experience in digital marketing with an emphasis on SEO. Substantial experience with tools related to web analytics, SEO reporting, links, and technical analysis. Experience collaborating or working in Paid Search and Social. Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word. Excellent written and verbal communication skills with the ability to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives. Demonstrated track record of moving client partnerships forward to generate results and new business opportunities. KINESSO does not require candidates to have a college degree. Desired Skills & Experience
Understanding of site development from conception and wireframes to build and development. Solid understanding of HTML and commitment to white-hat techniques. Highly analytical with the ability to internalize the importance of performance KPIs such as ROI. Familiarity with how front-end design and back-end servers can affect SEO performance. Ability to develop agendas, set up conference calls, and present in-person or by phone. Strong organizational skills, attention to detail, and accuracy when working with numbers. Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flexible spending accounts, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits to support you and your family. The salary range for this position is posted below. Actual ranges may vary based on market conditions, tenure, experience, and qualifications. Employment Transparency
We provide equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable law. Please note this job description is not intended to be an exhaustive list of duties. Duties may change at any time with or without notice. The employer will make reasonable accommodations in compliance with applicable law. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. Salary Range: $120,000 — $125,000 USD
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KINESSO is the technology-driven performance marketing agency at the heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn action into outcome for our clients, leveraging capabilities in optimization, analytics, AI, and experimentation. KINESSO brings together Matterkind, Reprise, P3, and Kinesso under one entity to serve as a powerful delivery engine in the industry. We offer end-to-end offerings spanning performance marketing and data and technology, with a focus on data-driven strategy for social platforms, e-commerce growth, and curated marketplaces tailored to client needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com. Position Summary
In this role, you will demonstrate significant knowledge of organic search including content strategy, technical knowledge, and tactics for delivering complex SEO programs. Building client relationships as a day-to-day point of contact is essential, including presenting training sessions, leading conference calls, adhering to action plans, guiding clients to complete projects, and writing strategic points of view. The associate director will contribute research to benefit clients and the internal team. The right person will be a self-assured, entrepreneurial self-starter with proven success who can thrive in a fast-paced environment. The candidate should be ready to manage people and pull in other help when needed. Responsibilities
Lead the strategy for presentation of audits, training, and reporting. Develop cutting-edge SEO services such as business intelligence and reputation management. Lead, develop, and manage Manager, Sr. Analyst, and Analysts. Offer guidance, support, and direction, providing development opportunities and ongoing feedback. Accountable for team development, including utilizing learning and development tools, creating internal opportunities for staff, and maintaining positive morale. Identify opportunities to improve efficiencies and templatize/automate tactical work. Clearly define elements of SEO projects to set expectations of scope. Aid the director and VP in scoping future projects and staffing. Collaborate with cross-functional teams including paid search, paid social, content production, and web development from multiple agencies within the IPG family. Provide strategic and tactical guidance on SEO best practices verbally and visually. Identify new opportunities for service line evolution and development. Maintain good working relationships and sell in new projects where they benefit the client. Required Skills & Experience
Substantial experience in digital marketing with an emphasis on SEO. Substantial experience with tools related to web analytics, SEO reporting, links, and technical analysis. Experience collaborating or working in Paid Search and Social. Strong grasp of Microsoft Outlook, Excel, PowerPoint, and Word. Excellent written and verbal communication skills with the ability to translate detailed knowledge into key takeaways for all positions from analysts to C-level executives. Demonstrated track record of moving client partnerships forward to generate results and new business opportunities. KINESSO does not require candidates to have a college degree. Desired Skills & Experience
Understanding of site development from conception and wireframes to build and development. Solid understanding of HTML and commitment to white-hat techniques. Highly analytical with the ability to internalize the importance of performance KPIs such as ROI. Familiarity with how front-end design and back-end servers can affect SEO performance. Ability to develop agendas, set up conference calls, and present in-person or by phone. Strong organizational skills, attention to detail, and accuracy when working with numbers. Wage and Benefits
We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flexible spending accounts, life insurance, disability, employee discount program, employee stock purchase program, and paid family benefits to support you and your family. The salary range for this position is posted below. Actual ranges may vary based on market conditions, tenure, experience, and qualifications. Employment Transparency
We provide equal employment opportunities to all employees and applicants without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable law. Please note this job description is not intended to be an exhaustive list of duties. Duties may change at any time with or without notice. The employer will make reasonable accommodations in compliance with applicable law. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions. Salary Range: $120,000 — $125,000 USD
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