Flight Centre - Director of Growth & Demand - Philadelphia, USA
Traveltechessentialist, Phila, PA, United States
Flight Centre - Director of Growth & Demand - Philadelphia, USA
Job no:
529658 Brand:
Marketing Work type:
Full time Location:
Pennsylvania Categories:
Marketing and Communication
Overview Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company is headquartered in Brisbane, Australia and has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995. Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!
To learn more about Flight Centre Travel Group please remove the inline link placeholder from this description.
About The Opportunity The Director, Growth & Demand Generation plays a critical role in driving full-funnel marketing programs that contribute directly to qualified pipeline and revenue across our global B2B portfolio. This role is responsible for overseeing demand generation activities across their core region portfolio, while also acting as the leader across regional growth and demand hubs to ensure performance, consistency, scalability, and effectiveness of global acquisition strategy. Sitting within a global marketing team and supporting both global and local marketing initiatives, this role is responsible for working with Brand Marketing leaders to develop the strategy, execution, and performance of demand generation programs that are executed across multiple regions and brands. This position ensures consistency of strategy while enabling localization and agility, working in close partnership with regional marketing teams, brand stakeholders, and sales leaders to drive measurable business outcomes. This role leads a team of specialists locally (directly & indirectly) across automation, paid media, SEO, CRO and digital channels, ensuring day-to-day campaign execution, optimization, and technical implementation align with strategic growth objectives. This role also leads the regional Growth and Demand Managers across ANZ, ASIA, EU and MEA, ensuring that these teams are performing to revenue targets and producing results. With a focus on digital performance, automation, and commercial impact, the role brings together digital strategy, channel expertise, and growth programs under a unified demand engine.
Key Responsibilities
Growth & Demand Strategy
Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.
Provide strategic direction to regional brand teams on program execution and channel activation.
Provide strategic direction to regional Growth & Demand Generation Managers on program execution and channel activation.
Multi-Brand, Multi-Market Digital Strategy
Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.
Paid Performance & Digital Media Management
Oversee paid digital programs in conjunction with the paid media teams (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.
Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.
Website Strategy & Conversion Optimization
Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.
Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.
Marketing Automation & Lead Nurture
In conjunction with the Lifecycle Marketing teams in region, architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.
Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.
Stakeholder Alignment & Global Collaboration
Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes.
Align campaign activities with revenue objectives, helping enable regional pipeline initiatives.
Data, Measurement & Attribution
Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activities, lead generation, pipeline contribution, and ROI.
Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns.
SEO & Organic Demand Strategy
Develop and oversee the SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns.
Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance.
Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.
Enablement & Best Practice Sharing
Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.
People Leadership & Performance Management
Lead, coach, and develop a high-performing team of Growth & Demand Generation managers and specialists across regions, including direct and indirect reports.
Set clear goals, expectations, and success measures aligned to regional priorities, global revenue targets, and pipeline contribution.
Embed a strong performance culture with accountability for channel effectiveness, delivery quality, and continuous optimisation.
Establish scalable operating rhythms across regions, including executing existing planning cycles, performance reviews, prioritisation, and capability development.
Help cultivate an inclusive and accessible work environment for team members of all backgrounds including people who are racialized, have disabilities, require faith accommodations, and/or are LGBTQ2+
Promote an inclusive and accessible work environment for all Flighties, regardless of age, gender, disability, ethnicity, faith, and LGBTQ+ identity
Participate in maintaining an inclusive and accessible work environment for all Flighties, regardless of their identities and lived experiences
Foster an inclusive and accessible team environment for all Flighties, regardless of their identities and cultural backgrounds
Experience & Qualifications
10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.
5+ years in a marketing leader role, preferably working in a shared services and multi-brand company.
Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.
Excellent communicator and collaborator across functions and seniority levels.
Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.
Lead, coach, and develop (both direct and indirect reporting lines) a team of in-region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work.
Work Perks & Benefits
Have fun: At the heart of everything we do is a desire to have fun.
Reward & Recognition: Regular Buzz Nights and an annual Global Gathering.
Use your smarts: Our people use their quick thinking to always figure things out.
Love for travel: A passion for travel that informs our service.
Personal connections: Strong emphasis on personal relationships.
Diversity, Equity & Inclusion: DEI initiatives including Diversity Day, Employee Resource Groups, DEI education, and inclusive recruitment.
A career, not a job: Opportunities to grow within the company.
We back our people: Commitment to professional and personal development.
Giving Back: CSR programs, volunteering, charitable partnerships, and sustainable offices.
Benefits Include
Paid Time Off including up to 15 vacation days (prorated), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 holidays.
Travel perks/discounts
Health & Wellness Programs and Employee Financial Wellness Services
Awards Nights and Conferences
Health benefits including medical, dental, vision, gender-affirming care, and fertility care
Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
Flexible Spending Accounts
Employee Assistance Program
401k with partial match
Tuition Reimbursement
Employee Share Plan – Stock purchase with partial company match
Global career opportunities across brands
EEO & Accessibility We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs by contacting our Recruitment Team at the email below.
Recruitment Team email: careers@us.flightcentre.com
Location – Philadelphia, PA
Applications close: 20 Mar 2026 Eastern Daylight Time
For this position, we anticipate offering an annual salary of $140,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
Our number one philosophy? Our people. Flight Centre Travel Group USA’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.
We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at careers@us.flightcentre.com
Awards & recognition
*Vacation, Personal, and Sick time accrual rates will vary based on full-time or part-time status. Holidays are paid or paid at holiday rate depending on requirements.
Location – Philadelphia, PA
Back to search results
Applications close: 20 Mar 2026
#J-18808-Ljbffr
529658 Brand:
Marketing Work type:
Full time Location:
Pennsylvania Categories:
Marketing and Communication
Overview Flight Centre Travel Group (FCTG) is one of the world’s largest travel retailers and corporate travel managers. The company is headquartered in Brisbane, Australia and has company-owned leisure and corporate travel business in 23 countries, spanning Australia, New Zealand, the Americas, Europe, the United Kingdom, South Africa, the United Arab Emirates and Asia. FCTG also operates a global corporate travel management network, which extends to more than 90 countries through company-owned businesses and independent licensees. The company opened its first leisure travel shop in Sydney, Australia in 1982 and listed on the Australian Securities Exchange in 1995. Our purpose is to “open up the world for those who want to see”. Every day, we give people all around the world the opportunity to experience something really amazing – travel!
To learn more about Flight Centre Travel Group please remove the inline link placeholder from this description.
About The Opportunity The Director, Growth & Demand Generation plays a critical role in driving full-funnel marketing programs that contribute directly to qualified pipeline and revenue across our global B2B portfolio. This role is responsible for overseeing demand generation activities across their core region portfolio, while also acting as the leader across regional growth and demand hubs to ensure performance, consistency, scalability, and effectiveness of global acquisition strategy. Sitting within a global marketing team and supporting both global and local marketing initiatives, this role is responsible for working with Brand Marketing leaders to develop the strategy, execution, and performance of demand generation programs that are executed across multiple regions and brands. This position ensures consistency of strategy while enabling localization and agility, working in close partnership with regional marketing teams, brand stakeholders, and sales leaders to drive measurable business outcomes. This role leads a team of specialists locally (directly & indirectly) across automation, paid media, SEO, CRO and digital channels, ensuring day-to-day campaign execution, optimization, and technical implementation align with strategic growth objectives. This role also leads the regional Growth and Demand Managers across ANZ, ASIA, EU and MEA, ensuring that these teams are performing to revenue targets and producing results. With a focus on digital performance, automation, and commercial impact, the role brings together digital strategy, channel expertise, and growth programs under a unified demand engine.
Key Responsibilities
Growth & Demand Strategy
Lead the development of scalable demand generation frameworks and campaign strategies across a portfolio of B2B brands, ensuring alignment with overarching business goals.
Provide strategic direction to regional brand teams on program execution and channel activation.
Provide strategic direction to regional Growth & Demand Generation Managers on program execution and channel activation.
Multi-Brand, Multi-Market Digital Strategy
Design and manage end-to-end digital demand generation campaigns across paid search, social, programmatic, email, and website, enabling local teams to execute with tailored messaging and market relevance.
Support brand differentiation and go-to-market nuances while maintaining consistency in campaign architecture and performance metrics.
Paid Performance & Digital Media Management
Oversee paid digital programs in conjunction with the paid media teams (e.g., Search, Programmatic, LinkedIn, Google Ads, retargeting) with a focus on MQL/SQL generation, pipeline acceleration, and campaign ROI.
Guide ongoing performance optimization through test-and-learn approaches and best practice sharing across brands and regions.
Website Strategy & Conversion Optimization
Partner with digital experience teams to enhance conversion journeys across multiple branded sites, ensuring they function as high-performing demand channels.
Lead CRO initiatives using A/B testing, behavioral analytics, and personalization strategies to increase conversion rates globally.
Marketing Automation & Lead Nurture
In conjunction with the Lifecycle Marketing teams in region, architect scalable nurture and automation programs that support lead qualification and lifecycle acceleration.
Ensure automation and email journeys are aligned with brand messaging, sales priorities, and buyer stages.
Stakeholder Alignment & Global Collaboration
Partner with brand marketing, sales and global team members to define lead stages, scoring models, and campaign hand-off processes.
Align campaign activities with revenue objectives, helping enable regional pipeline initiatives.
Data, Measurement & Attribution
Own digital pipeline reporting and dashboards, with a focus on metrics such as core marketing activities, lead generation, pipeline contribution, and ROI.
Lead global digital marketing attribution in your region and data governance to improve visibility across global and regional campaigns.
SEO & Organic Demand Strategy
Develop and oversee the SEO strategy in collaboration with the Global SEO lead, ensuring visibility across priority markets and alignment with paid campaigns.
Collaborate with SEO and content teams to align organic acquisition programs with paid efforts and campaign objectives, ensuring strategic keyword coverage and content performance.
Guide the channel strategy and measurement of organic social media as a complement to paid and owned channels, focused on audience engagement, ICP targeting, and brand credibility.
Enablement & Best Practice Sharing
Act as a center of excellence for growth and demand generation, facilitating knowledge sharing, campaign toolkits, and performance benchmarks across markets and brands.
People Leadership & Performance Management
Lead, coach, and develop a high-performing team of Growth & Demand Generation managers and specialists across regions, including direct and indirect reports.
Set clear goals, expectations, and success measures aligned to regional priorities, global revenue targets, and pipeline contribution.
Embed a strong performance culture with accountability for channel effectiveness, delivery quality, and continuous optimisation.
Establish scalable operating rhythms across regions, including executing existing planning cycles, performance reviews, prioritisation, and capability development.
Help cultivate an inclusive and accessible work environment for team members of all backgrounds including people who are racialized, have disabilities, require faith accommodations, and/or are LGBTQ2+
Promote an inclusive and accessible work environment for all Flighties, regardless of age, gender, disability, ethnicity, faith, and LGBTQ+ identity
Participate in maintaining an inclusive and accessible work environment for all Flighties, regardless of their identities and lived experiences
Foster an inclusive and accessible team environment for all Flighties, regardless of their identities and cultural backgrounds
Experience & Qualifications
10+ years of experience in demand generation OR digital marketing in B2B service or hybrid tech-service organizations.
5+ years in a marketing leader role, preferably working in a shared services and multi-brand company.
Proficiency across paid digital channels, lead nurturing, automation platforms, and performance analytics tools.
Proven ability to work across time zones, cultures, and stakeholders to achieve global consistency with regional effectiveness.
Deep understanding of B2B buyer journeys, sales alignment, lead scoring, and lifecycle optimization.
Strong commercial mindset, with experience owning and reporting on marketing-attributed pipeline and ROI.
Excellent communicator and collaborator across functions and seniority levels.
Ensure operational excellence in campaign execution across digital channels, automation tools, and analytics platforms.
Establish clear team goals, KPIs, and performance standards, fostering a high-performing and collaborative culture.
Lead, coach, and develop (both direct and indirect reporting lines) a team of in-region digital marketing specialists across automation, paid media, and digital execution, ensuring alignment to strategy and consistent delivery of high-quality work.
Work Perks & Benefits
Have fun: At the heart of everything we do is a desire to have fun.
Reward & Recognition: Regular Buzz Nights and an annual Global Gathering.
Use your smarts: Our people use their quick thinking to always figure things out.
Love for travel: A passion for travel that informs our service.
Personal connections: Strong emphasis on personal relationships.
Diversity, Equity & Inclusion: DEI initiatives including Diversity Day, Employee Resource Groups, DEI education, and inclusive recruitment.
A career, not a job: Opportunities to grow within the company.
We back our people: Commitment to professional and personal development.
Giving Back: CSR programs, volunteering, charitable partnerships, and sustainable offices.
Benefits Include
Paid Time Off including up to 15 vacation days (prorated), 5 sick days, 3 personal days, 1 Diversity Day, 1 Volunteer Day, and 8 holidays.
Travel perks/discounts
Health & Wellness Programs and Employee Financial Wellness Services
Awards Nights and Conferences
Health benefits including medical, dental, vision, gender-affirming care, and fertility care
Insurance including hospital indemnity, AD&D, critical illness, long-term and short-term disability
Flexible Spending Accounts
Employee Assistance Program
401k with partial match
Tuition Reimbursement
Employee Share Plan – Stock purchase with partial company match
Global career opportunities across brands
EEO & Accessibility We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs by contacting our Recruitment Team at the email below.
Recruitment Team email: careers@us.flightcentre.com
Location – Philadelphia, PA
Applications close: 20 Mar 2026 Eastern Daylight Time
For this position, we anticipate offering an annual salary of $140,000. Base salary is dependent on relevant factors, including experience, geographic location, and job requirements.
Our number one philosophy? Our people. Flight Centre Travel Group USA’s promise is to provide an environment with equality of respect, dignity and opportunity for all our employees. We value an inclusive and supportive workplace which truly reflects the diversity of our society.
We are an affirmative action and equal opportunity employer committed to providing a barrier-free pathway throughout our recruitment process. We welcome accommodation requests to help make our hiring and onboarding experience as accessible as possible. Please advise us about accommodation needs at any point by contacting our Recruitment Team at careers@us.flightcentre.com
Awards & recognition
*Vacation, Personal, and Sick time accrual rates will vary based on full-time or part-time status. Holidays are paid or paid at holiday rate depending on requirements.
Location – Philadelphia, PA
Back to search results
Applications close: 20 Mar 2026
#J-18808-Ljbffr