Director, Commercial Marketing

Every team member at Biodesix has the potential to impact our business and our patients, providers, and partners. Even our company logo includes a “thumbprint” – a visual reminder that encourages all team members to put their fingerprints on our future. Explore our openings below and see if your next role is here with Team Biodesix. Thank you for considering us in your search.

Position: Director, Commercial Marketing

Location: Louisville, CO

Job Id: 741

# of Openings: 1

ABOUT US

Biodesix is a leading diagnostic solutions company, driven to improve clinical care and outcomes for patients.

Biodesix Diagnostic Tests support clinical decisions to expedite personalized care and improve outcomes for patients with lung disease.

Biodesix Development Service enables the world’s leading biopharmaceutical, life sciences, and research institutions with scientific, technological, and operational capabilities that fuel the development of diagnostic tests, tools, and therapeutics.

Our Mission

Transform patient care and improve outcomes through personalized diagnostics that are timely, accessible, and address immediate clinical needs.

Our Vision

A world where patient diseases are conquered with the guidance of personalized diagnostics.

For more information, please visit

The Director, Commercial Marketing will lead and develop a team of marketers responsible for the Lung Diagnostics portfolio, including Nodify Lung® Nodule Risk Assessment tests, IQLung™ Treatment Guidance tests, and pipeline diagnostic tests. This role is accountable for developing brand and growth strategies for the portfolio and ensuring marketing initiatives directly support revenue growth, field execution, and customer adoption. The Director will partner closely with Commercial Leadership to translate product strategy into actionable, field-ready programs that accelerate performance.

This position will have the exciting opportunity to own the marketing strategy for the company’s primary growth driver.

THE ROLE

This role is responsible for driving the strategic direction and execution of marketing initiatives across the Lung Diagnostics portfolio. Key responsibilities include:

WHAT YOU'LL DO

• Lead and develop a team responsible for execution of brand strategy and lifecycle management across the Lung Diagnostics portfolio
• Develop and execute annual brand and growth plans that align with corporate objectives and support revenue, utilization, and adoption goals
• Serve as the internal expert on the market landscape, including customer needs, competitive dynamics, and emerging clinical trends
• Translate clinical evidence, product capabilities, and market insights into clear positioning, messaging, and strategic marketing initiatives that drive clinical and payer adoption
• Partner closely with Sales Leadership and Market Access to align messaging, campaigns, and tools that support field execution and customer engagement
• Oversee development of sales enablement materials, including positioning guides, competitive insights, training resources, and promotional campaigns
• Direct launch planning and commercialization efforts for new and existing diagnostic tests, ensuring strong field readiness and post-launch performance tracking
• Build relationships with key opinion leaders and represent the brand at industry meetings and clinical conferences
• Monitor marketing program performance and ROI, using market feedback and data to refine strategy and inform leadership recommendations

WHAT YOU'LL BRING

• Demonstrated success developing and executing product marketing strategies that drive adoption and revenue growth
• Experience managing product lifecycles, including both on-market growth strategy and support for new product launches
• Demonstrated success as a marketing leader with the ability to think strategically, drive decision making with internal and external data, facilitate cross-functional meetings, and present to senior management
• Strategic thinker with the ability to translate clinical and technical data into clear, differentiated, customer-facing messaging
• Experience leading and developing high‑performing marketing teams
• Highly collaborative, adaptable, and comfortable operating in a fast‑paced growth environment; 25% travel expected to support sales efforts and attend team meetings and industry conferences
• Colorado-based or willing to relocate to Louisville, CO; this is an onsite leadership role

EDUCATION AND EXPERIENCE

• 8+ years of progressive product marketing or commercial marketing experience within diagnostics, medical device, or related healthcare industry
• Experience leading and developing marketing teams in a performance‑driven environment
• Experience supporting or leading product launches with strong field execution
• Demonstrated success driving commercialization efforts that resulted in measurable revenue growth and adoption
• BS degree in relevant field or equivalent
• Experience in diagnostics preferred; experience in medical device or other healthcare sectors will also be considered
• Demonstrated proficiency with marketing software (e.g. Salesforce.com, HubSpot, WordPress) and the Microsoft Office suite (MS Word, Excel, PowerPoint). Graphic design skills are a plus

WHAT YOU'LL GET

• Discretionary bonus opportunity
• Comprehensive health coverage: Medical, Dental, and Vision
• Insurance: Short/Long Term Disability and Life Insurance
• 120 hours annual vacation
• 72 hours paid sick time11 paid holidays + 3 floating holidays
• Employee Assistance Program
• Voluntary Benefits
• Employee recognition program

Individual base compensation is based on various factors unique to each candidate, including skill set, experience, qualifications, and other job-related aspects.

Biodesix is proud to be an Equal Opportunity Employer

We are committed to ensuring an inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Notice to Recruitment Agencies

In the case of candidates submitted or presented to Biodesix by a recruiter or agency without a signed agreement, Biodesix explicitly reserves the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency.

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