
Athena Club is hiring: Brand Content Creator (TikTok) in New York
Athena Club, New York, NY, United States
Athena Club is building the next-generation personal care company, and we’re just getting started. Over the past 12 months, we’ve doubled our business, accelerated our retail momentum, and expanded our reach as more customers turn to Athena for beautifully designed, high-performance essentials.
We’re redefining everyday personal care through innovation, transparency, and design-led thinking, transforming daily routines into rituals. With strengths in world-class product development, compelling storytelling, and a brand built to stand out on shelf and in culture, we’re entering an exciting new phase of category expansion and national growth.
We’re looking for experienced, entrepreneurial leaders who thrive in fast-moving environments, take full ownership, and know how to scale teams, systems, and outcomes. This role is a rare opportunity to help shape Athena Club’s next chapter, driving strategy, execution, and long-term impact as we build an iconic modern personal care brand.
The Role
Athena Club is on the lookout for a creative and passionate TikTok Content Creator to join our team. In this role, you’ll own the end-to-end creation of engaging TikTok content that drives brand awareness, cultural relevance, and community engagement while staying true to our brand voice and values.
Responsibilities
Own the full TikTok content lifecycle, from ideation and shooting through editing and publishing
Partner with the Senior Manager of Brand to develop and execute a TikTok content strategy
Concept original, trend-forward content that feels native to TikTok and on-brand
Stay ahead of platform trends, formats, sounds, and cultural moments
Collaborate with social and growth teams to support launches and identify paid boosting opportunities
Appear on camera as needed to create authentic, personality-driven content and host TikTok Lives
Analyze performance and optimize content based on insights and best practices
Help position Athena Club as a must-follow, category-defining brand on TikTok
Required Skills & Qualifications
2–3 years of experience creating social or short-form video content (beauty preferred)
Strong understanding of TikTok trends, algorithms, and best practices
Excellent creative and storytelling skills with a strong visual eye
Proficiency with video editing software and mobile editing tools
Comfortable on camera and confident creating live and personality-driven content
Strong communication and collaboration skills
Based in NYC or open to working full-time in-office (NYC preferred)
The (+) Extras
Medical, Dental, Vision insurance
Life + Disability
HSA or FSA
Commuter benefits
401K
Weekly team lunches
Optional Bi-Weekly Team Workouts
Annual Offsite “Camp Athena Club”
Salary Range
$70,000 - $80,000 USD
Equal Opportunity & Inclusion
Athena Club is an equal opportunity employer and is committed to building an inclusive workplace. We do not discriminate on the basis of race, color, religion, sex, gender identity or expression, sexual orientation, age, national origin, citizenship status, disability, veteran status, genetic information, marital status, or any other characteristic protected by applicable law.
We believe diverse perspectives strengthen our team and our products, and we encourage people from all backgrounds to apply.
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