
Public Relations Intern Job at Rack Room Shoes in Charlotte
Rack Room Shoes, Charlotte, NC, United States
Summary
As a Public Relations Intern, you will join our Brand Communications team to help shape the company's narrative. You will gain hands‑on experience supporting PR strategies with a focus on Social Responsibility, DEI, and internal communications. Key tasks include creating engaging content for LinkedIn and the company Intranet while learning the daily operations of a professional communications department.
Essential Functions
Support the Brand Communications team in implementing the company’s PR strategy with a focus on Social Responsibility, DEI, and Internal Communications programs.
Create engaging content for internal and external audiences for the corporate LinkedIn page and Intranet.
Assist in drafting media materials, including press releases, media alerts, and story pitches.
Participate in planning meetings, give input on communication initiatives, and suggest ways to enhance the company’s public image.
Conduct research for public relations initiatives and identify visibility opportunities for various campaigns.
Monitor media coverage and create press clippings and reports.
Research PR opportunities for corporate giving programs and participate in PR outreach for corporate volunteer events.
Review and test DEI training courses and assist in the development of the company‑wide DEI Newsletter.
Knowledge, Skills, and Abilities
Good research and analytical skills.
Knowledge of copywriting and editing.
Outstanding verbal and written communication skills and attention to detail.
Must be proficient in MS Suite including Word, Excel, PowerPoint, and Outlook.
Minimum Requirements
Must be detail‑oriented.
Must be able to communicate effectively and professionally.
Must have the ability to collaborate with a team and contribute to insights.
Physical Demands
Must be able to look at computer monitors for 8 hours a day.
Must have the ability to use hands and fingers for typing and managing copiers and/or printers.
Must be able to exert up to at least 10 lbs. of force occasionally.
Use of physical motions such as reaching or fingering as required by office tasks.
Work Environment
This job is performed in a traditional office environment.
Includes extended periods of sitting.
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills requires of the position. All employees may have other duties assigned at any time.
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