Social & Community Lead
Hard Candy, New York, NY, United States
Hard Candy is looking for a creative, culturally plugged-in team member to lead daily strategy and execution for Social & Community. This is a hands‑on, always‑on role for someone who spots trends before they peak, knows how to make a brand show up authentically in the feed, and thrives in the fast‑moving space between content ideation and hitting "post."
The right person lives on TikTok and Instagram, has a sharp instinct for what's about to blow up, and can translate that into content and strategy that feels unmistakably Hard Candy — bold, playful, and unapologetically fun.
What You'll Own
Build and manage social media content calendars aligned to the overall brand strategy, working hand‑in‑hand with cross‑functional teams
Keep calendar details current as the business shifts — ensuring cadence is locked and ready for weekly review
Handle social scheduling and posting across all platforms (in‑app or via scheduling tools) with obsessive attention to detail
Deliver weekly and monthly performance hindsights — reporting on front‑end metrics with clear, actionable insights that actually move the needle
Continuously optimize posting schedules based on performance data, algorithm shifts, and A/B testing opportunities
Build sharp, inspiring social briefs for internal and external creative partners
Generate out‑of‑the‑box content ideas, lead content planning, and execute production from concept to publish
Engage with our community in a way that feels real — not robotic, not corporate, just Hard Candy
What You'll Bring
Deep, native‑level understanding of TikTok, Instagram, and the broader social landscape — you don't just use these platforms, you study them
Comfort and confidence creating on‑camera video content
Ability to juggle multiple workstreams, shift priorities on the fly, and thrive under accelerated timelines
Outstanding communication and presentation skills — you can pitch an idea in a meeting and sell it in a caption
Detail‑oriented and organized, even when everything's moving fast
A creative and strategic brain — you can dream up the concept AND map out how to make it perform
Deep knowledge of youth culture with a genuine interest in beauty, fashion, and what Gen Z cares about right now
Strong work ethic, collaborative spirit, and a real willingness to learn and grow
Highly motivated self‑starter who doesn't wait to be told what to do next
#J-18808-Ljbffr
The right person lives on TikTok and Instagram, has a sharp instinct for what's about to blow up, and can translate that into content and strategy that feels unmistakably Hard Candy — bold, playful, and unapologetically fun.
What You'll Own
Build and manage social media content calendars aligned to the overall brand strategy, working hand‑in‑hand with cross‑functional teams
Keep calendar details current as the business shifts — ensuring cadence is locked and ready for weekly review
Handle social scheduling and posting across all platforms (in‑app or via scheduling tools) with obsessive attention to detail
Deliver weekly and monthly performance hindsights — reporting on front‑end metrics with clear, actionable insights that actually move the needle
Continuously optimize posting schedules based on performance data, algorithm shifts, and A/B testing opportunities
Build sharp, inspiring social briefs for internal and external creative partners
Generate out‑of‑the‑box content ideas, lead content planning, and execute production from concept to publish
Engage with our community in a way that feels real — not robotic, not corporate, just Hard Candy
What You'll Bring
Deep, native‑level understanding of TikTok, Instagram, and the broader social landscape — you don't just use these platforms, you study them
Comfort and confidence creating on‑camera video content
Ability to juggle multiple workstreams, shift priorities on the fly, and thrive under accelerated timelines
Outstanding communication and presentation skills — you can pitch an idea in a meeting and sell it in a caption
Detail‑oriented and organized, even when everything's moving fast
A creative and strategic brain — you can dream up the concept AND map out how to make it perform
Deep knowledge of youth culture with a genuine interest in beauty, fashion, and what Gen Z cares about right now
Strong work ethic, collaborative spirit, and a real willingness to learn and grow
Highly motivated self‑starter who doesn't wait to be told what to do next
#J-18808-Ljbffr