Marketing Internship - Brand Marketing
Herschend Corporate Career, Peachtree Corners, GA, United States
ABOUT US
Herschend is the world’s largest family‑held themed attractions company, with a portfolio of over 40 family entertainment brands across North America, including destinations, resorts, theme parks, water parks, immersive experiences, and content enjoyed by audiences worldwide.
While each of our family brands offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our 22,000 passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.
As an equal‑opportunity employer, we strive to provide environments where every host, guest, and partner feels welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. For more information, visit www.Herschend.com.
POSITION SUMMARY Herschend is seeking a
Marketing Intern – Brand Marketing
to join our team for Summer 2026. This internship provides hands‑on experience supporting brand strategy and campaign execution across our portfolio of family entertainment properties.
As an intern, you will work closely with brand leaders and cross‑functional partners to help bring campaigns to life, strengthen brand consistency, and support initiatives that create meaningful guest connections. This is an exciting opportunity to gain real‑world marketing experience while contributing to projects that directly impact our brands and guests.
In This Role, You Will Have the Opportunity To:
Support the Brand Marketing team in planning and executing marketing campaigns
Assist with content development
Conduct competitive research and market analysis to inform brand positioning and campaign strategy
Help track campaign performance metrics and prepare reporting summaries for leadership
Collaborate with cross‑functional partners
Assist in project coordination, timelines, and marketing calendar management
Participate in brainstorming sessions and contribute creative ideas that align with brand voice and purpose
What You’ll Gain
Hands‑on experience supporting real‑world brand campaigns
Exposure to cross‑functional collaboration across multiple operating properties
Mentorship from experienced marketing leaders
Insight into brand strategy within a large, purpose‑driven organization
EXPERIENCE & EDUCATION
Currently pursuing a degree in Marketing, Communications, Business, or related field
Strong academic record preferred
Availability for Summer 2026
SKILLS & QUALIFICATIONS
Passion for marketing, branding, and guest experience
Strong written and verbal communication skills
Proficiency in Microsoft Excel and PowerPoint
Highly organized with strong attention to detail
Creative thinker with the ability to balance innovation with brand standards
Comfortable working both independently and collaboratively
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While each of our family brands offers something unique, all are united by a shared purpose: Bringing Families Closer Together by Creating Memories Worth Repeating®. Our 22,000 passionate hosts make this purpose possible through everyday acts of love and service—what we call Heartspitality®—the intersection of heart and hospitality.
As an equal‑opportunity employer, we strive to provide environments where every host, guest, and partner feels welcome, valued, and loved. We firmly believe that words and actions matter, which is why all individuals are to be treated equally and with respect. For more information, visit www.Herschend.com.
POSITION SUMMARY Herschend is seeking a
Marketing Intern – Brand Marketing
to join our team for Summer 2026. This internship provides hands‑on experience supporting brand strategy and campaign execution across our portfolio of family entertainment properties.
As an intern, you will work closely with brand leaders and cross‑functional partners to help bring campaigns to life, strengthen brand consistency, and support initiatives that create meaningful guest connections. This is an exciting opportunity to gain real‑world marketing experience while contributing to projects that directly impact our brands and guests.
In This Role, You Will Have the Opportunity To:
Support the Brand Marketing team in planning and executing marketing campaigns
Assist with content development
Conduct competitive research and market analysis to inform brand positioning and campaign strategy
Help track campaign performance metrics and prepare reporting summaries for leadership
Collaborate with cross‑functional partners
Assist in project coordination, timelines, and marketing calendar management
Participate in brainstorming sessions and contribute creative ideas that align with brand voice and purpose
What You’ll Gain
Hands‑on experience supporting real‑world brand campaigns
Exposure to cross‑functional collaboration across multiple operating properties
Mentorship from experienced marketing leaders
Insight into brand strategy within a large, purpose‑driven organization
EXPERIENCE & EDUCATION
Currently pursuing a degree in Marketing, Communications, Business, or related field
Strong academic record preferred
Availability for Summer 2026
SKILLS & QUALIFICATIONS
Passion for marketing, branding, and guest experience
Strong written and verbal communication skills
Proficiency in Microsoft Excel and PowerPoint
Highly organized with strong attention to detail
Creative thinker with the ability to balance innovation with brand standards
Comfortable working both independently and collaboratively
#J-18808-Ljbffr