Intern, Marketing - Tune-In Campaigns - NHL
NHL Team Jobs, New York, NY, United States
ABOUT THE NATIONAL HOCKEY LEAGUE
Founded in 1917, the National Hockey League (NHL®) is the premier professional ice hockey league in the world and is one of the major professional sports leagues in the United States and Canada. With more than 1500 employees across the US and Canada, the NHL is a global sports and entertainment organization committed to building healthy and vibrant communities using the sport of hockey. At the NHL, we are looking for dynamic, energetic and impactful individuals who are committed to doing the same by sharing in our philosophy that Hockey is for Everyone.
WHAT WE EXPECT OF YOU SUMMARY The National Hockey League is looking for our next class of interns to join our 2026 Summer Internship Program. The Advertising & Marketing team is looking for an Intern, Marketing - Tune-In Campaigns to assist with national tune-in promotion, rightsholder cross promotion, international rightsholder sites, and more!
ESSENTIAL DUTIES AND RESPONSIBILITIES
RSN National Tune-In Promotion: Review NHL game telecasts on US and Canadian RSNs to identify the frequency and methods of how RSNs promote tune-in to national NHL games on ABC/ESPN/TNT. Compile examples and develop best practices and improvement recommendations to maximize opportunities next season.
Creative Template Production: Work with production teams (CSD, NHL Productions, TGI Wildcard, others) to develop, produce and proof creative based on approved campaign templates for national game tune-in across US, Canada and international territories.
Rightsholder Cross Promotion: Build out the NHL’s cross promotion schedule doc based on the 2026-27 NHL game schedule for promotion within US national broadcasts.
International Rightsholder Sites: Review international rightsholder sites to gather information on how the NHL is displayed, positioned and marketed to fans within those countries, including game schedules, scores/stats, highlights, news and off-ice content, etc.
Beyond Spots/Dots Planning: Identify list of potential integration targets and dates to promote NHL initiatives across rightsholders, including The Walt Disney Company, Warner Brothers Discovery and Rogers with a focus on in-content promotion during live sports events, sports studio programs, entertainment series and platforms, news programs and platforms, etc.
QUALIFICATIONS Knowledge Areas/Experience (Required): Computer literacy and proficiency in Microsoft Office. College student with an interest in Sales, Marketing, and the Sports Industry.
Education/Certifications: Currently enrolled as an undergraduate student in an accredited university/college pursuing a Bachelor’s degree in a relevant field.
Required Skills: Highly organized, attention to details and strong follow-through. Ability to multi-task and follow-up in a fast-paced environment. Excellent written and verbal skills.
CORE COMPETENCIES
Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration
All of our internships are paid at $20/hour. WE DO NOT OFFER SCHOOL CREDIT.
APPLICATION DEADLINE IS SUNDAY, MARCH 1, 2026. NO APPLICATIONS WILL BE ACCEPTED AFTER THIS TIME.
Thank you for your interest in our internship program. We encourage you to apply to the opportunity that is most aligned with your academic background and/or work experience. With a high volume of impressive applications, only candidates invited for an interview will be contacted. Please do not call or email regarding application status.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
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WHAT WE EXPECT OF YOU SUMMARY The National Hockey League is looking for our next class of interns to join our 2026 Summer Internship Program. The Advertising & Marketing team is looking for an Intern, Marketing - Tune-In Campaigns to assist with national tune-in promotion, rightsholder cross promotion, international rightsholder sites, and more!
ESSENTIAL DUTIES AND RESPONSIBILITIES
RSN National Tune-In Promotion: Review NHL game telecasts on US and Canadian RSNs to identify the frequency and methods of how RSNs promote tune-in to national NHL games on ABC/ESPN/TNT. Compile examples and develop best practices and improvement recommendations to maximize opportunities next season.
Creative Template Production: Work with production teams (CSD, NHL Productions, TGI Wildcard, others) to develop, produce and proof creative based on approved campaign templates for national game tune-in across US, Canada and international territories.
Rightsholder Cross Promotion: Build out the NHL’s cross promotion schedule doc based on the 2026-27 NHL game schedule for promotion within US national broadcasts.
International Rightsholder Sites: Review international rightsholder sites to gather information on how the NHL is displayed, positioned and marketed to fans within those countries, including game schedules, scores/stats, highlights, news and off-ice content, etc.
Beyond Spots/Dots Planning: Identify list of potential integration targets and dates to promote NHL initiatives across rightsholders, including The Walt Disney Company, Warner Brothers Discovery and Rogers with a focus on in-content promotion during live sports events, sports studio programs, entertainment series and platforms, news programs and platforms, etc.
QUALIFICATIONS Knowledge Areas/Experience (Required): Computer literacy and proficiency in Microsoft Office. College student with an interest in Sales, Marketing, and the Sports Industry.
Education/Certifications: Currently enrolled as an undergraduate student in an accredited university/college pursuing a Bachelor’s degree in a relevant field.
Required Skills: Highly organized, attention to details and strong follow-through. Ability to multi-task and follow-up in a fast-paced environment. Excellent written and verbal skills.
CORE COMPETENCIES
Accountability
Adaptability
Communication
Critical Thinking
Inclusion
Professionalism
Teamwork & Collaboration
All of our internships are paid at $20/hour. WE DO NOT OFFER SCHOOL CREDIT.
APPLICATION DEADLINE IS SUNDAY, MARCH 1, 2026. NO APPLICATIONS WILL BE ACCEPTED AFTER THIS TIME.
Thank you for your interest in our internship program. We encourage you to apply to the opportunity that is most aligned with your academic background and/or work experience. With a high volume of impressive applications, only candidates invited for an interview will be contacted. Please do not call or email regarding application status.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.
#J-18808-Ljbffr