Marketing Analytics and Measurement Internship(WOTC)
Wizards of the Coast, Renton, WA, United States
Marketing Analytics and Measurement Internship
At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! About The Team
Magic: The Gathering is seeking a Marketing Analytics and Measurement Intern to support campaign measurement, experimentation, and executive reporting across global set launches. This role sits within the Measurement and Testing team and partners closely with Marketing and Social to design and build a best-in-class dashboard ecosystem that informs campaign strategy and tracks performance across paid, owned, and earned channels. This is a hands‑on analytics role ideal for someone who wants exposure to real‑world marketing measurement, experimentation, and stakeholder‑facing reporting within a global entertainment brand. The Internship Experience
Hasbro’s Summer Internship Program offers a behind‑the‑scenes look at how a global play and entertainment company operates — paired with the opportunity to make a real impact. Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you’ll contribute to work that matters while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning. What You’ll Do as a Marketing Analytics and Measurement Intern
Partner with Measurement, Social, and Marketing teams to design and build a suite of campaign dashboards across set launches Develop automated reporting in Tableau and Power BI for executive, tactical, and channel‑level audiences Write and optimize SQL queries to extract, transform, and validate marketing, social, CRM, and web performance data Support campaign benchmarking by tracking performance against historical launches Contribute to holdout test readouts and experiment analysis Help standardize KPIs and reporting definitions across paid, owned, and earned channels Translate complex data into clear visual narratives that inform leadership decisions What You’ll Bring
Technical Requirements
Strong SQL skills, including joins, aggregations, window functions, and data validation Experience building dashboards in Tableau Experience building reports in Power BI Ability to work with structured marketing datasets such as campaign performance, web analytics, and CRM data Strong data visualization and storytelling skills Preferred Qualifications
Experience with marketing analytics, experimentation, or campaign measurement Familiarity with digital marketing channels including paid media, social, and web analytics Understanding of A/B testing or basic statistical concepts Passion for gaming, entertainment, or Magic: The Gathering Ideal Candidate Traits
Analytical and detail‑oriented Comfortable working across multiple stakeholders Curious and proactive in identifying insights Able to translate complex data into clear, executive‑ready visuals Nice to Have
Passion for gaming, entertainment, or Magic: The Gathering Familiarity with digital marketing channels (paid, social, web analytics) Understanding of A/B testing or basic statistics Experience with marketing analytics, experimentation, or campaign measurement Compensation Range, Currency USD
Undergraduate Interns: $34.00 – $40.00/hour Program Details
Interview Timeline: February – April Program Dates: Start: Early June (target June 8) End: Late August (target August 21) Commitment: Full‑time (40 hours/week) Compensation: Undergraduate Interns: $34.00 – $40.00/hour; Final rates communicated during offer process Location: Internship locations vary by role and team. Most opportunities are hybrid or in‑office and based in one of Hasbro’s core hubs or satellite offices, including: Pawtucket, RI Seattle, WA Austin, TX Raleigh, NC London, UK Montreal, Canada Hong Kong Internship Perks
Employee product discounts across Hasbro brands Paid time off, including a fully paid company‑wide summer break in August Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program Access to learning and development resources throughout the summer Opportunities to connect with fellow interns and employees across the company Why Hasbro
Hasbro internships are designed as a launchpad for early career talent. Interns are given meaningful responsibility, exposure to senior leaders, and opportunities to explore long‑term career paths within the company. Strong performance may lead to consideration for return or full‑time roles. Equal Opportunity / Affirmative Action Employer
We are committed to equality of opportunity in all aspects of employment. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. The hourly rate for this position is $34.00 to $40.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package. #Wizards
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At Wizards of the Coast, we connect people around the world through play and imagination. From our genre-defining games like Magic: The Gathering® and Dungeons & Dragons® to our growing multiverse, we continue to innovate and build new ways to foster friendship and connection. That’s where you come in! About The Team
Magic: The Gathering is seeking a Marketing Analytics and Measurement Intern to support campaign measurement, experimentation, and executive reporting across global set launches. This role sits within the Measurement and Testing team and partners closely with Marketing and Social to design and build a best-in-class dashboard ecosystem that informs campaign strategy and tracks performance across paid, owned, and earned channels. This is a hands‑on analytics role ideal for someone who wants exposure to real‑world marketing measurement, experimentation, and stakeholder‑facing reporting within a global entertainment brand. The Internship Experience
Hasbro’s Summer Internship Program offers a behind‑the‑scenes look at how a global play and entertainment company operates — paired with the opportunity to make a real impact. Interns are fully embedded on their teams and trusted to own meaningful business projects aligned to team priorities. Throughout the summer, you’ll contribute to work that matters while also being part of a broader global intern cohort, gaining exposure to professional development sessions, networking opportunities, and leadership engagement designed to support your growth and learning. What You’ll Do as a Marketing Analytics and Measurement Intern
Partner with Measurement, Social, and Marketing teams to design and build a suite of campaign dashboards across set launches Develop automated reporting in Tableau and Power BI for executive, tactical, and channel‑level audiences Write and optimize SQL queries to extract, transform, and validate marketing, social, CRM, and web performance data Support campaign benchmarking by tracking performance against historical launches Contribute to holdout test readouts and experiment analysis Help standardize KPIs and reporting definitions across paid, owned, and earned channels Translate complex data into clear visual narratives that inform leadership decisions What You’ll Bring
Technical Requirements
Strong SQL skills, including joins, aggregations, window functions, and data validation Experience building dashboards in Tableau Experience building reports in Power BI Ability to work with structured marketing datasets such as campaign performance, web analytics, and CRM data Strong data visualization and storytelling skills Preferred Qualifications
Experience with marketing analytics, experimentation, or campaign measurement Familiarity with digital marketing channels including paid media, social, and web analytics Understanding of A/B testing or basic statistical concepts Passion for gaming, entertainment, or Magic: The Gathering Ideal Candidate Traits
Analytical and detail‑oriented Comfortable working across multiple stakeholders Curious and proactive in identifying insights Able to translate complex data into clear, executive‑ready visuals Nice to Have
Passion for gaming, entertainment, or Magic: The Gathering Familiarity with digital marketing channels (paid, social, web analytics) Understanding of A/B testing or basic statistics Experience with marketing analytics, experimentation, or campaign measurement Compensation Range, Currency USD
Undergraduate Interns: $34.00 – $40.00/hour Program Details
Interview Timeline: February – April Program Dates: Start: Early June (target June 8) End: Late August (target August 21) Commitment: Full‑time (40 hours/week) Compensation: Undergraduate Interns: $34.00 – $40.00/hour; Final rates communicated during offer process Location: Internship locations vary by role and team. Most opportunities are hybrid or in‑office and based in one of Hasbro’s core hubs or satellite offices, including: Pawtucket, RI Seattle, WA Austin, TX Raleigh, NC London, UK Montreal, Canada Hong Kong Internship Perks
Employee product discounts across Hasbro brands Paid time off, including a fully paid company‑wide summer break in August Volunteer Time Off: 4 paid hours per month to give back through the Team Hasbro volunteer program Access to learning and development resources throughout the summer Opportunities to connect with fellow interns and employees across the company Why Hasbro
Hasbro internships are designed as a launchpad for early career talent. Interns are given meaningful responsibility, exposure to senior leaders, and opportunities to explore long‑term career paths within the company. Strong performance may lead to consideration for return or full‑time roles. Equal Opportunity / Affirmative Action Employer
We are committed to equality of opportunity in all aspects of employment. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator. The hourly rate for this position is $34.00 to $40.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long‑term incentives as part of their overall compensation package. #Wizards
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