Digital Marketing Summer Intern Program
Red Moon Marketing, Charlotte, NC, United States
Overview
Red Moon Marketing is seeking a driven, curious, and analytical Digital Marketing Intern to join our team for the summer. This immersive, hands‑on internship is designed for rising seniors who are ready to move beyond theory and gain real‑world experience executing strategic digital marketing campaigns for dynamic brands. As a Digital Marketing Intern, you will play an active role in planning, launching, optimizing, and reporting on integrated digital programs. You won’t just observe — you will contribute meaningfully to live campaigns across paid search, paid social, programmatic advertising, digital promotions, and emerging digital platforms. This role provides exposure to multiple disciplines within the agency, offering a well‑rounded understanding of how digital strategy, creative, analytics, and client engagement work together to drive measurable results. What You’ll Gain
Hands‑on experience managing paid media campaigns across multiple platforms A deeper understanding of media strategy, audience targeting, and performance optimization Exposure to programmatic advertising and demand‑side platforms (DSPs) Experience analyzing performance data and presenting insights Collaboration with cross‑functional teams including Client Engagement and PR/Content Professional development in presentation skills and strategic thinking Real‑world agency experience in a fast‑paced, results‑driven environment Program Details
Hours: Up to 40 hours per week Location: Charlotte, NC (Onsite) Duration: Summer term (exact dates flexible based on academic schedule) Key Responsibilities
Campaign Execution & Optimization
Assist in building, launching, and optimizing campaigns across platforms such as Yahoo DSP, Google Ads (Search, Display, YouTube), and paid social channels Support digital couponing initiatives, gamified marketing programs, and other website‑based engagement tools Monitor campaign performance and recommend adjustments to improve KPIs including CTR, conversions, CPA, and ROAS Ensure accurate trafficking, tagging, and execution of media placements Strategy & Research
Conduct market, competitive, and audience research to support strategic planning Analyze competitive media spending and industry trends Develop insights that inform targeting, messaging, and channel strategy Stay current on digital advertising trends, tools, and emerging technologies Reporting & Analytics
Compile performance reports and assist in presenting cycle reporting to internal teams Use Excel to organize and analyze large datasets; build pivot tables, apply formulas (including VLOOKUP and CONCATENATE), and create visual charts Translate performance data into clear insights and actionable recommendations Collaboration & Agency Integration
Work closely with Client Engagement and PR/Content teams to ensure cohesive campaign execution Participate in brainstorming sessions and contribute creative ideas Attend agency, team, and client meetings as an active contributor Build positive relationships with media representatives and vendor partners Occasionally assist with experiential marketing events to better understand the full scope of Red Moon’s services Who You Are
You are analytical but creative. Organized but adaptable. You enjoy working with data just as much as you enjoy generating new ideas. You’re eager to learn, proactive in asking questions, and energized by collaboration. Requirements
Rising Senior pursuing a Bachelor’s degree in Marketing, Advertising, Communications, or a related field from an accredited university Previous internship experience in marketing or advertising preferred, but not required Strong organizational and time‑management skills with the ability to handle multiple projects simultaneously Excellent interpersonal and communication skills A proactive problem‑solver who brings thoughtful, innovative solutions Detail‑oriented with a strong commitment to accuracy and quality Proficient in Microsoft Office (Excel, PowerPoint, Word); Advanced Excel skills required, including pivot tables, formulas (VLOOKUP, CONCATENATE), data analysis, and basic data visualization Comfortable learning and navigating digital advertising platforms Familiarity with Paid Social, Paid Search, Programmatic advertising, or digital design is a plus Experience with Canva required; familiarity with Adobe Photoshop or InDesign is a plus
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Red Moon Marketing is seeking a driven, curious, and analytical Digital Marketing Intern to join our team for the summer. This immersive, hands‑on internship is designed for rising seniors who are ready to move beyond theory and gain real‑world experience executing strategic digital marketing campaigns for dynamic brands. As a Digital Marketing Intern, you will play an active role in planning, launching, optimizing, and reporting on integrated digital programs. You won’t just observe — you will contribute meaningfully to live campaigns across paid search, paid social, programmatic advertising, digital promotions, and emerging digital platforms. This role provides exposure to multiple disciplines within the agency, offering a well‑rounded understanding of how digital strategy, creative, analytics, and client engagement work together to drive measurable results. What You’ll Gain
Hands‑on experience managing paid media campaigns across multiple platforms A deeper understanding of media strategy, audience targeting, and performance optimization Exposure to programmatic advertising and demand‑side platforms (DSPs) Experience analyzing performance data and presenting insights Collaboration with cross‑functional teams including Client Engagement and PR/Content Professional development in presentation skills and strategic thinking Real‑world agency experience in a fast‑paced, results‑driven environment Program Details
Hours: Up to 40 hours per week Location: Charlotte, NC (Onsite) Duration: Summer term (exact dates flexible based on academic schedule) Key Responsibilities
Campaign Execution & Optimization
Assist in building, launching, and optimizing campaigns across platforms such as Yahoo DSP, Google Ads (Search, Display, YouTube), and paid social channels Support digital couponing initiatives, gamified marketing programs, and other website‑based engagement tools Monitor campaign performance and recommend adjustments to improve KPIs including CTR, conversions, CPA, and ROAS Ensure accurate trafficking, tagging, and execution of media placements Strategy & Research
Conduct market, competitive, and audience research to support strategic planning Analyze competitive media spending and industry trends Develop insights that inform targeting, messaging, and channel strategy Stay current on digital advertising trends, tools, and emerging technologies Reporting & Analytics
Compile performance reports and assist in presenting cycle reporting to internal teams Use Excel to organize and analyze large datasets; build pivot tables, apply formulas (including VLOOKUP and CONCATENATE), and create visual charts Translate performance data into clear insights and actionable recommendations Collaboration & Agency Integration
Work closely with Client Engagement and PR/Content teams to ensure cohesive campaign execution Participate in brainstorming sessions and contribute creative ideas Attend agency, team, and client meetings as an active contributor Build positive relationships with media representatives and vendor partners Occasionally assist with experiential marketing events to better understand the full scope of Red Moon’s services Who You Are
You are analytical but creative. Organized but adaptable. You enjoy working with data just as much as you enjoy generating new ideas. You’re eager to learn, proactive in asking questions, and energized by collaboration. Requirements
Rising Senior pursuing a Bachelor’s degree in Marketing, Advertising, Communications, or a related field from an accredited university Previous internship experience in marketing or advertising preferred, but not required Strong organizational and time‑management skills with the ability to handle multiple projects simultaneously Excellent interpersonal and communication skills A proactive problem‑solver who brings thoughtful, innovative solutions Detail‑oriented with a strong commitment to accuracy and quality Proficient in Microsoft Office (Excel, PowerPoint, Word); Advanced Excel skills required, including pivot tables, formulas (VLOOKUP, CONCATENATE), data analysis, and basic data visualization Comfortable learning and navigating digital advertising platforms Familiarity with Paid Social, Paid Search, Programmatic advertising, or digital design is a plus Experience with Canva required; familiarity with Adobe Photoshop or InDesign is a plus
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