Product Marketing Manager
Enovis, Carlsbad, CA, United States
About Enovis
Enovis Corporation (NYSE: ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcomes and transform workflows. Powered by a culture of continuous improvement, global talent and innovation, the Company’s extensive range of products, services and integrated technologies fuels active lifestyles in orthopedics and beyond. For more information about Enovis, please visit www.enovis.com.
Job Title Product Marketing Manager
Reports To Sr. Director, Marketing
Location Carlsbad, CA / Remote
Business Unit Description Bracing and Supports – Enovis is a market leader in bracing and supports. Trusted by clinicians, professional athletes and active people from all walks of life, our innovative products and technologies are designed to enhance performance, protection and recovery for the knee, hip, shoulder, back, ankle and more. Our flagship brand, DonJoy, pioneered the concept of functional knee bracing more than 40 years ago. Since then, we have continued to advance bracing technology, reshaped the care path with MotionMD, and added recognized brands to our family, including Aircast, Procare and Exos.
What You'll Do As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.
Key Responsibilities Product Development
Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
Utilizes market research to properly inform strategy for product commercialization
Develops business cases and presents to senior leadership team
Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process
Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
Product Line Management and Strategy
Acts as subject matter and product expert for the assigned product portfolio
Supports portfolio growth initiatives by providing insights related to VOC and market trends
Collaborates with sales teams to define customers’ needs and workflows
Leverages data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical trends
Develops and manages relationships with KOLs
Provides monthly product forecasts to operations to support inventory planning
Supports sales with resolving product issues or information in collaboration with cross‑functional partners
Assists in annual strategic planning process
Promotions and Channel Support
Owns the development and execution of a multi‑segment marketing strategy
Develops and executes annual marketing plans for the assigned product to meet revenue growth expectations
Utilizes various communication channels to promote, position, and message to all customer stakeholders
Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio
Develops sales support tools in collaboration with sales operations team
Assesses market and competitive landscape to inform strategic planning process
Supports sales training team to educate new sales representatives on the assigned product portfolio
Works cross‑functionally with other business units to promote comprehensive continuum of care
Works closely with 3rd‑party marketing agencies to develop new messaging strategies and conduct market research
Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
Maintains list pricing and field discount guidelines
Attends and supports industry events
Special projects, such as researching trends, developing reports, and other projects as required from time to time
Minimum Basic Qualifications
Minimum of 4+ years of marketing and/or sales experience in medical device, orthopedics, or a related healthcare field
2+ years product marketing experience
Bachelor’s degree required
Travel Requirements
Must be able to travel up to 30% of the time; both domestic and international travel is required
Typical work‑related travel assignments range 1–3 days, and overnight, out‑of‑town stays are required
Desired Characteristics
MBA preferred
Demonstrated critical/analytical thinking ability
Demonstrated ability to support and execute a business/franchise strategy
Familiarity with managing a product P&L
Excellent verbal, written and presentation skills
Ability to multi‑task and meet given deadlines
Ability to work collaboratively in a cross‑functional team environment
Ability to understand and adapt to complex business processes and procedures
Familiarity with executing new product launches
Proficiency in Microsoft Office (Excel, Word & PowerPoint)
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
Spending and Savings Accounts
401(k) Plan
Vacation, Sick Leave, and Holidays
Income Protection Plans
Discounted Insurance Rates
Legal Services
Equal Employment Opportunity Enovis provides equal employment opportunities based on merit, experience, and other work‑related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law.
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Job Title Product Marketing Manager
Reports To Sr. Director, Marketing
Location Carlsbad, CA / Remote
Business Unit Description Bracing and Supports – Enovis is a market leader in bracing and supports. Trusted by clinicians, professional athletes and active people from all walks of life, our innovative products and technologies are designed to enhance performance, protection and recovery for the knee, hip, shoulder, back, ankle and more. Our flagship brand, DonJoy, pioneered the concept of functional knee bracing more than 40 years ago. Since then, we have continued to advance bracing technology, reshaped the care path with MotionMD, and added recognized brands to our family, including Aircast, Procare and Exos.
What You'll Do As a key member of the Bracing & Supports Marketing team you will play an integral part in helping Enovis drive the medical technology industry forward through transforming patient care and creating better patient outcomes.
Key Responsibilities Product Development
Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
Utilizes market research to properly inform strategy for product commercialization
Develops business cases and presents to senior leadership team
Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process
Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
Product Line Management and Strategy
Acts as subject matter and product expert for the assigned product portfolio
Supports portfolio growth initiatives by providing insights related to VOC and market trends
Collaborates with sales teams to define customers’ needs and workflows
Leverages data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical trends
Develops and manages relationships with KOLs
Provides monthly product forecasts to operations to support inventory planning
Supports sales with resolving product issues or information in collaboration with cross‑functional partners
Assists in annual strategic planning process
Promotions and Channel Support
Owns the development and execution of a multi‑segment marketing strategy
Develops and executes annual marketing plans for the assigned product to meet revenue growth expectations
Utilizes various communication channels to promote, position, and message to all customer stakeholders
Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio
Develops sales support tools in collaboration with sales operations team
Assesses market and competitive landscape to inform strategic planning process
Supports sales training team to educate new sales representatives on the assigned product portfolio
Works cross‑functionally with other business units to promote comprehensive continuum of care
Works closely with 3rd‑party marketing agencies to develop new messaging strategies and conduct market research
Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
Maintains list pricing and field discount guidelines
Attends and supports industry events
Special projects, such as researching trends, developing reports, and other projects as required from time to time
Minimum Basic Qualifications
Minimum of 4+ years of marketing and/or sales experience in medical device, orthopedics, or a related healthcare field
2+ years product marketing experience
Bachelor’s degree required
Travel Requirements
Must be able to travel up to 30% of the time; both domestic and international travel is required
Typical work‑related travel assignments range 1–3 days, and overnight, out‑of‑town stays are required
Desired Characteristics
MBA preferred
Demonstrated critical/analytical thinking ability
Demonstrated ability to support and execute a business/franchise strategy
Familiarity with managing a product P&L
Excellent verbal, written and presentation skills
Ability to multi‑task and meet given deadlines
Ability to work collaboratively in a cross‑functional team environment
Ability to understand and adapt to complex business processes and procedures
Familiarity with executing new product launches
Proficiency in Microsoft Office (Excel, Word & PowerPoint)
Benefits
Medical Insurance
Dental Insurance
Vision Insurance
Spending and Savings Accounts
401(k) Plan
Vacation, Sick Leave, and Holidays
Income Protection Plans
Discounted Insurance Rates
Legal Services
Equal Employment Opportunity Enovis provides equal employment opportunities based on merit, experience, and other work‑related criteria without regard to race, color, ethnicity, religion, national origin, sex, age, pregnancy, disability, veteran status, or any other status protected by applicable law. We also strive to provide reasonable accommodation to employees’ beliefs and practices that do not conflict with Enovis policies and applicable law.
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