Intern Marketing (Summer 2026)
The Hershey Company, Hershey, PA, United States
Overview
Location: Hershey, PA Duration: Summer 2026 About the Role This is not a traditional marketing internship. As a
Consumer Connections Ecosystem Incubator Intern , you will work at the center of how Hershey’s connects with consumers across culture, content, media, and platforms. You’ll partner with brand and marketing teams to explore where traditional approaches fall short—and help shape modern, consumer‑first ideas designed for how people engage today. Throughout the summer, you’ll focus on a
single, meaningful business challenge , developing a strategic recommendation that brings together consumer insight, cultural relevance, and brand storytelling. What You’ll Do Explore Real Brand Challenges
Collaborate with brand and marketing teams to understand business goals and consumer barriers Identify opportunities where current marketing approaches may not fully connect with younger audiences Translate complex inputs into clear, consumer‑first insights Develop a Modern Content‑Led Idea
Design a culturally relevant, platform‑appropriate concept (e.g., social‑first content, creator collaborations, or digital experiences) Consider how the idea could live within a broader marketing ecosystem Work with internal partners to understand feasibility, brand standards, and execution considerations Build a Strategic Recommendation
Connect your idea to brand objectives, consumer engagement, and long‑term growth Think through success metrics and how impact could be measured Incorporate feedback from strategy, media, content, and agency partners Present to Marketing Leadership
Deliver a final presentation to Consumer Connections and Brand leaders Clearly articulate the consumer insight, strategic idea, and recommendation Participate in an executive‑level discussion about next‑step considerations How You’ll Work
Embedded within the
Consumer Connections Strategy
team Gain exposure to: Communications and ecosystem strategy
Social, creators, and earned media Integrated and retail media Content production and agency collaboration Receive structured mentorship and regular feedback throughout the program Capstone Experience
At the conclusion of the internship, you’ll present a comprehensive recommendation for a future‑facing Hershey’s brand opportunity. Select ideas may be: Considered for further exploration or development Used as internal case studies Referenced as part of your professional portfolio experience Who We’re Looking For
Currently pursuing a bachelor’s degree in Marketing, Communications, Business, or a related field Strong interest in consumer behavior, culture, and digital platforms Ability to synthesize information into a clear, compelling narrative Comfortable collaborating across teams and sharing ideas Curious, thoughtful, and eager to learn how modern brands are built Prior CPG experience is not required. Why This Internship Is Different
Focus on
one impactful project , not a list of tasks Exposure to senior marketing leaders and real business decisions Experience working at the intersection of strategy, content, and culture Portfolio‑worthy work that reflects how brands operate today About Consumer Connections at Hershey
Consumer Connections is responsible for how Hershey’s brands show up across content, media, platforms, and culture. We design audience‑first marketing ecosystems that connect brand storytelling, creators, and moments—moving beyond traditional advertising toward modern brand engagement. The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual\'s race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
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Location: Hershey, PA Duration: Summer 2026 About the Role This is not a traditional marketing internship. As a
Consumer Connections Ecosystem Incubator Intern , you will work at the center of how Hershey’s connects with consumers across culture, content, media, and platforms. You’ll partner with brand and marketing teams to explore where traditional approaches fall short—and help shape modern, consumer‑first ideas designed for how people engage today. Throughout the summer, you’ll focus on a
single, meaningful business challenge , developing a strategic recommendation that brings together consumer insight, cultural relevance, and brand storytelling. What You’ll Do Explore Real Brand Challenges
Collaborate with brand and marketing teams to understand business goals and consumer barriers Identify opportunities where current marketing approaches may not fully connect with younger audiences Translate complex inputs into clear, consumer‑first insights Develop a Modern Content‑Led Idea
Design a culturally relevant, platform‑appropriate concept (e.g., social‑first content, creator collaborations, or digital experiences) Consider how the idea could live within a broader marketing ecosystem Work with internal partners to understand feasibility, brand standards, and execution considerations Build a Strategic Recommendation
Connect your idea to brand objectives, consumer engagement, and long‑term growth Think through success metrics and how impact could be measured Incorporate feedback from strategy, media, content, and agency partners Present to Marketing Leadership
Deliver a final presentation to Consumer Connections and Brand leaders Clearly articulate the consumer insight, strategic idea, and recommendation Participate in an executive‑level discussion about next‑step considerations How You’ll Work
Embedded within the
Consumer Connections Strategy
team Gain exposure to: Communications and ecosystem strategy
Social, creators, and earned media Integrated and retail media Content production and agency collaboration Receive structured mentorship and regular feedback throughout the program Capstone Experience
At the conclusion of the internship, you’ll present a comprehensive recommendation for a future‑facing Hershey’s brand opportunity. Select ideas may be: Considered for further exploration or development Used as internal case studies Referenced as part of your professional portfolio experience Who We’re Looking For
Currently pursuing a bachelor’s degree in Marketing, Communications, Business, or a related field Strong interest in consumer behavior, culture, and digital platforms Ability to synthesize information into a clear, compelling narrative Comfortable collaborating across teams and sharing ideas Curious, thoughtful, and eager to learn how modern brands are built Prior CPG experience is not required. Why This Internship Is Different
Focus on
one impactful project , not a list of tasks Exposure to senior marketing leaders and real business decisions Experience working at the intersection of strategy, content, and culture Portfolio‑worthy work that reflects how brands operate today About Consumer Connections at Hershey
Consumer Connections is responsible for how Hershey’s brands show up across content, media, platforms, and culture. We design audience‑first marketing ecosystems that connect brand storytelling, creators, and moments—moving beyond traditional advertising toward modern brand engagement. The Hershey Company is an Equal Opportunity Employer. The policy of The Hershey Company is to extend opportunities to qualified applicants and employees on an equal basis regardless of an individual\'s race, color, gender, age, national origin, religion, citizenship status, marital status, sexual orientation, gender identity, transgender status, physical or mental disability, protected veteran status, genetic information, pregnancy, or any other categories protected by applicable federal, state or local laws. The Hershey Company is an Equal Opportunity Employer - Minority/Female/Disabled/Protected Veterans. You may request a reasonable accommodation if you are unable or limited in your ability to use or access our online application process as a result of a disability. You can request an accommodation via phone or email. To request an accommodation via phone, please call +1 877-804-1794 and leave a voicemail with your contact information. You may also email a request for accommodation to ApplicationHelp@hersheys.com. Please be sure to include “Accommodation Needed” in the subject line. This will ensure that your email is routed to the appropriate contact who will handle your request.
#J-18808-Ljbffr