Channel Marketing Intern
Generac, Pewaukee, WI, United States
The Channel Marketing Intern will gain valuable exposure and experience across nearly all elements of the marketing function and marketing communications for Generac products and services. The Marketing Intern role will partner with the Channel Marketing Manager and team in executing marketing projects, supporting cross-functional teams such as Sales and Product Management, and contributing to the development of marketing materials and campaigns. The Channel Marketing Intern will gain valuable experience in project management, messaging development, program management and marketing communications with visibility across the broader organization.
This position is based onsite at our Pewaukee, WI office. It is a Summer 2026 internship role with potential to work parttime during the academic year.
Primary Responsibilities
Support the development of multi-channel marketing plans and materials, assisting in the creation of sales enablement content such as emails, presentations, and brochures.
Assist in submitting, reviewing and editing marketing materials to ensure consistency and quality for digital and print assets.
Aid in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing.
Help maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization.
Learn to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under the guidance of senior team members.
Minimum Qualifications
Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Communication or similar field
The ability to work a minimum of 12-15 hours per week year-round and full-time during summer and school breaks
Ability to work independently and collaboratively
Strong organization and project management skills, with the ability to handle multiple priorities
Creative thinking in developing marketing strategies in a B2B environment
Takes initiative and assumes ownership of tasks and projects
Fast learner and able to adapt to new situations
Eager to develop new skills, technologies, and industry trends
Preferred Qualifications
Sophomore status or above in the degree‑seeking program
Strong computer skills in the Microsoft Office Suite
Strong writing and communication skills
Working knowledge of basic graphic design skills
Previous working or volunteer experience
Involvement and leadership in extra‑curricular campus activities or non‑profit organizations.
Knowledge, Skills And Abilities
Demonstrates relentless drive and determination to achieve success
Passionate about learning new skills & incorporating them into workflow
Ability to work with cross‑functional team
Must be detail oriented
Professional manner and personal maturity
Strong organization and time management skills
Solid quantitative skill set and the ability to analyze, think and communicate with well‑supported data
Strong problem‑solving skills
Strong verbal and written communication competencies
Work Environment
The role would typically involve working in an office environment with occasional remote work possibilities. The intern should be comfortable working in a fast‑paced environment and adapting to changing priorities.
Duration And Compensation
Compensation will be based on experience and qualifications, with a competitive hourly rate.
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This position is based onsite at our Pewaukee, WI office. It is a Summer 2026 internship role with potential to work parttime during the academic year.
Primary Responsibilities
Support the development of multi-channel marketing plans and materials, assisting in the creation of sales enablement content such as emails, presentations, and brochures.
Assist in submitting, reviewing and editing marketing materials to ensure consistency and quality for digital and print assets.
Aid in the execution and administration of Co-Op programs across multiple channels, including data tracking and reimbursement processing.
Help maintain and organize channel marketing resources for partners, ensuring easy access and maximum utilization.
Learn to analyze and report on marketing performance using tools like Salesforce Marketing Cloud, SAP CRM, and Excel, under the guidance of senior team members.
Minimum Qualifications
Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Communication or similar field
The ability to work a minimum of 12-15 hours per week year-round and full-time during summer and school breaks
Ability to work independently and collaboratively
Strong organization and project management skills, with the ability to handle multiple priorities
Creative thinking in developing marketing strategies in a B2B environment
Takes initiative and assumes ownership of tasks and projects
Fast learner and able to adapt to new situations
Eager to develop new skills, technologies, and industry trends
Preferred Qualifications
Sophomore status or above in the degree‑seeking program
Strong computer skills in the Microsoft Office Suite
Strong writing and communication skills
Working knowledge of basic graphic design skills
Previous working or volunteer experience
Involvement and leadership in extra‑curricular campus activities or non‑profit organizations.
Knowledge, Skills And Abilities
Demonstrates relentless drive and determination to achieve success
Passionate about learning new skills & incorporating them into workflow
Ability to work with cross‑functional team
Must be detail oriented
Professional manner and personal maturity
Strong organization and time management skills
Solid quantitative skill set and the ability to analyze, think and communicate with well‑supported data
Strong problem‑solving skills
Strong verbal and written communication competencies
Work Environment
The role would typically involve working in an office environment with occasional remote work possibilities. The intern should be comfortable working in a fast‑paced environment and adapting to changing priorities.
Duration And Compensation
Compensation will be based on experience and qualifications, with a competitive hourly rate.
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