Digital Marketing Intern
Live Comfortably, LLC, Boca Raton, FL, United States
The Digital Marketing Coordinator supports the Marketing team across a wide range of digital, brand, and content-driven initiatives. This role is responsible for overseeing content collection and syndication across retailer Platforms through Syndigo, leading social media & influencer efforts for select brands, and supporting Direct-to-Consumer (DTC) channels including, but not limited to email, SMS, blog content, and creative website content strategy.
The Digital Marketing Coordinator partners cross-functionally with internal teams, external agencies, and brand partners to ensure brand consistency, enhance product visibility, and support performance-driven marketing initiatives.
Essential Duties and Responsibilities
Primary Responsibilities
Product Content Management
Serve as the primary point of contact for Syndigo inputs, maintenance, and enhanced content creation, ensuring accurate and optimized product information for application across retailer platforms. Manage and update product attributes, descriptions, images, rich media, and enhanced content to ensure accuracy, completeness and optimization in Syndigo to support brand visibility and conversion. Support copywriting, claims development and content development for owned and licensed brands, ensuring alignment with brand voice and consistency in messaging standards across all touchpoints. Sampling & Reviews
Lead BazaarVoice Sampling Campaigns, including campaign setup, sample coordination, communication tracking, and performance reporting. Support social media strategy and execution for select internal brand accounts, including Protect-a-Bed. Assist with content creation, scheduling, community engagement, and performance monitoring across r LinkedIn and other applicable social channels. Maintain a structured social media calendar and ensure all content aligns with brand voice, messaging, and visual standards. Coordinate fulfillment for DTC social media giveaway winners. Support influencer initiatives by assisting with influencer vetting, product selection, and review and approval of creative assets. Direct-to-Consumer (DTC) Content & Communications
Support DTC email marketing efforts, including topic ideation, copywriting & imagery, testing/proofreading, programming/scheduling emails, and coordinating with creative team. Manage DTC blog content, including bi-weekly topic development, copywriting, SEO-aligned content, creative needs, and publication. Assist with DTC website content updates by supporting content calendar management and ensuring a regular cadence of site refreshes. Creative & Agency Support
Assist with external DTC agency relationship management, including coordination, asset delivery, timelines, and review/approval of creative materials with meticulous detail and precision. Prepare details project briefts for internal creative teams, including scope, timeline, and deliverables. Analytics & Reporting
Assist in compiling monthly reporting related to advertising, social, influencer, and content performance/ KPIs. Monitor performance trends and provide strategic recommendations aimed at improving content effectiveness, engagement, and performance/KPIs across all platforms. Education And/or Experience
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Minimum Qualifications
Bachelor’s degree (or currently pursuing a degree) in Marketing, Business, Communications, Journalism, English, or related field. 0–2 years of relevant experience, including internships, co-ops, or academic projects in marketing, digital content, eCommerce, or social media. Entry-level role with training and mentorship provided; strong interest in marketing and willingness to learn are essential. Strong writing, editing, and verbal communication skills, with the ability to adapt tone and messaging across brands and platforms. Prior experience in marketing, social media, eCommerce, or digital content development preferred. Working knowledge of major social media platforms (Instagram, Facebook, LinkedIn, TikTok) and best practices for brand engagement. Familiarity with content syndication tools (e.g., Syndigo), review/sampling platforms (e.g., BazaarVoice), and project management tools (e.g., Asana) is a plus. Experience with email marketing tools, CMS platforms, and blog management systems is preferred. Understanding of analytics tools (Google Analytics, Meta Business Suite, Shopify Analytics, etc.) and in-depth KPI reporting and analysis. Ability to manage multiple projects in a fast-paced environment with excellent organizational, time-management skills and be meticulously detail oriented. Professional, proactive, and collaborative working style. Ability to work independently while effectively partnering with cross-functional teams. Self-starter with strong inclination to learn.
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Primary Responsibilities
Product Content Management
Serve as the primary point of contact for Syndigo inputs, maintenance, and enhanced content creation, ensuring accurate and optimized product information for application across retailer platforms. Manage and update product attributes, descriptions, images, rich media, and enhanced content to ensure accuracy, completeness and optimization in Syndigo to support brand visibility and conversion. Support copywriting, claims development and content development for owned and licensed brands, ensuring alignment with brand voice and consistency in messaging standards across all touchpoints. Sampling & Reviews
Lead BazaarVoice Sampling Campaigns, including campaign setup, sample coordination, communication tracking, and performance reporting. Support social media strategy and execution for select internal brand accounts, including Protect-a-Bed. Assist with content creation, scheduling, community engagement, and performance monitoring across r LinkedIn and other applicable social channels. Maintain a structured social media calendar and ensure all content aligns with brand voice, messaging, and visual standards. Coordinate fulfillment for DTC social media giveaway winners. Support influencer initiatives by assisting with influencer vetting, product selection, and review and approval of creative assets. Direct-to-Consumer (DTC) Content & Communications
Support DTC email marketing efforts, including topic ideation, copywriting & imagery, testing/proofreading, programming/scheduling emails, and coordinating with creative team. Manage DTC blog content, including bi-weekly topic development, copywriting, SEO-aligned content, creative needs, and publication. Assist with DTC website content updates by supporting content calendar management and ensuring a regular cadence of site refreshes. Creative & Agency Support
Assist with external DTC agency relationship management, including coordination, asset delivery, timelines, and review/approval of creative materials with meticulous detail and precision. Prepare details project briefts for internal creative teams, including scope, timeline, and deliverables. Analytics & Reporting
Assist in compiling monthly reporting related to advertising, social, influencer, and content performance/ KPIs. Monitor performance trends and provide strategic recommendations aimed at improving content effectiveness, engagement, and performance/KPIs across all platforms. Education And/or Experience
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Minimum Qualifications
Bachelor’s degree (or currently pursuing a degree) in Marketing, Business, Communications, Journalism, English, or related field. 0–2 years of relevant experience, including internships, co-ops, or academic projects in marketing, digital content, eCommerce, or social media. Entry-level role with training and mentorship provided; strong interest in marketing and willingness to learn are essential. Strong writing, editing, and verbal communication skills, with the ability to adapt tone and messaging across brands and platforms. Prior experience in marketing, social media, eCommerce, or digital content development preferred. Working knowledge of major social media platforms (Instagram, Facebook, LinkedIn, TikTok) and best practices for brand engagement. Familiarity with content syndication tools (e.g., Syndigo), review/sampling platforms (e.g., BazaarVoice), and project management tools (e.g., Asana) is a plus. Experience with email marketing tools, CMS platforms, and blog management systems is preferred. Understanding of analytics tools (Google Analytics, Meta Business Suite, Shopify Analytics, etc.) and in-depth KPI reporting and analysis. Ability to manage multiple projects in a fast-paced environment with excellent organizational, time-management skills and be meticulously detail oriented. Professional, proactive, and collaborative working style. Ability to work independently while effectively partnering with cross-functional teams. Self-starter with strong inclination to learn.
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