VP, International Marketing & GTM
Squarespace, New York, NY, United States
Squarespace is looking for a marketing leader to create and guide the strategic direction and operational execution of our international expansion.
The team you build will work cross-functionally to evaluate, launch, and develop new markets. You will drive product adoption and marketing strategy, growing Squarespace’s global presence in a thoughtful and scalable manner.
Combining a breadth of marketing expertise, proven success in new market expansion, and deep business acumen, you will be a key partner to senior leadership and teams across the organization, shaping the future of Squarespace.
You’ll report into the SVP, Growth and can work hybrid from our NYC Headquarters or remotely from an approved US State.
You’ll Get To…
Create high-impact local channel strategies and execute holistic marketing plans in partnership with marketing channel owners and agencies
Evaluate, plan and launch Squarespace’s entry into new countries and languages, including leading market research and product/market fit tests
Craft tailored product positioning and messaging that will resonate with key audiences
Determine the optimal team structure, including potential agency partners, and grow the team for success in new markets
Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention
Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization
Maintain current knowledge of local cultural trends and media consumption patterns
Who We’re Looking For
15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
Proven success launching products in new markets without an existing presence
Experience building and leading a high performing marketing team
Collaborative approach, with experience influencing cross-functional teams in a complex organization
Experience managing agency partners
Deep knowledge across digital and traditional marketing channels
Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) and MMM (media mix modeling)
Market research experience, and the ability to apply both qualitative and quantitative insights for maximum impact
Experience working collaboratively with internal and external creative teams and owning the briefing and review processes
Understanding of localization and how cultural perspectives influence go-to-market plans
Comfort navigating through ambiguity in a dynamic environment
Language ability in Spanish, French, or German is a plus
Benefits & Perks
A choice between medical plans with an option for 100% covered premiums
Fertility and adoption benefits
Access to supplemental insurance plans for additional coverage
Headspace mindfulness app subscription
Global Employee Assistance Program
Retirement benefits with employer matchFlexible paid time off
12 weeks paid parental leave and family care leave
Pretax commuter benefit
Education reimbursement
Employee donation match to community organizations
7 Global Employee Resource Groups (ERGs)
Dog-friendly workplace
Free lunch and snacks
Private rooftop
Hack week twice per year
Cash Compensation Range: $360,000 - $420,000 USD The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.
About Squarespace Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.
Our Commitment Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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The team you build will work cross-functionally to evaluate, launch, and develop new markets. You will drive product adoption and marketing strategy, growing Squarespace’s global presence in a thoughtful and scalable manner.
Combining a breadth of marketing expertise, proven success in new market expansion, and deep business acumen, you will be a key partner to senior leadership and teams across the organization, shaping the future of Squarespace.
You’ll report into the SVP, Growth and can work hybrid from our NYC Headquarters or remotely from an approved US State.
You’ll Get To…
Create high-impact local channel strategies and execute holistic marketing plans in partnership with marketing channel owners and agencies
Evaluate, plan and launch Squarespace’s entry into new countries and languages, including leading market research and product/market fit tests
Craft tailored product positioning and messaging that will resonate with key audiences
Determine the optimal team structure, including potential agency partners, and grow the team for success in new markets
Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention
Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization
Maintain current knowledge of local cultural trends and media consumption patterns
Who We’re Looking For
15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
Proven success launching products in new markets without an existing presence
Experience building and leading a high performing marketing team
Collaborative approach, with experience influencing cross-functional teams in a complex organization
Experience managing agency partners
Deep knowledge across digital and traditional marketing channels
Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) and MMM (media mix modeling)
Market research experience, and the ability to apply both qualitative and quantitative insights for maximum impact
Experience working collaboratively with internal and external creative teams and owning the briefing and review processes
Understanding of localization and how cultural perspectives influence go-to-market plans
Comfort navigating through ambiguity in a dynamic environment
Language ability in Spanish, French, or German is a plus
Benefits & Perks
A choice between medical plans with an option for 100% covered premiums
Fertility and adoption benefits
Access to supplemental insurance plans for additional coverage
Headspace mindfulness app subscription
Global Employee Assistance Program
Retirement benefits with employer matchFlexible paid time off
12 weeks paid parental leave and family care leave
Pretax commuter benefit
Education reimbursement
Employee donation match to community organizations
7 Global Employee Resource Groups (ERGs)
Dog-friendly workplace
Free lunch and snacks
Private rooftop
Hack week twice per year
Cash Compensation Range: $360,000 - $420,000 USD The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.
About Squarespace Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.
Our Commitment Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
#J-18808-Ljbffr