Social Media Content Correspondent
Lola Saratoga, Albany, NY, United States
Content Correspondent
Location: In Person — Saratoga Springs & Albany, NY (travel between locations required) Job Type: Full-Time (40 hours/week) Time Split: ~20 hrs/week Social Media + Marketing Execution, ~20 hrs/week TikTok Live Selling About the Role
Lola Saratoga is looking for a confident, creative, and highly reliable Content Correspondent to bring our brand to life across social media and TikTok Live. This role is perfect for someone who loves being on camera, moves fast, and thrives on executing and turning a marketing strategy into consistent content and sales. You’ll work closely with our Marketing Agency, executing weekly priorities, capturing in-store content, and keeping our channels active, on-brand, and aligned with campaign directives. You’ll also be a key part of our growth engine through TikTok Live selling, where your personality, product knowledge, and customer engagement directly drive results. Reporting & Collaboration
Works directly with our Marketing Agency Participates in weekly check-ins and submits weekly updates/deliverables to the agency Collaborates day-to-day with store leadership, buying, and operations to capture inventory and stories in real time Key Responsibilities
Social Media & Marketing Execution (Approx. 20 hours/week) Execute weekly content and marketing directives provided by the Marketing Agency (posting plan, campaign themes, promos). Capture on-brand content in-store: new arrivals, unboxings, try-ons, styling, staff picks, behind-the-scenes, and customer favorites. Edit and format content for TikTok, Instagram, YouTube Shorts, and other assigned channels. Publish on schedule with strong attention to captions, tags, and brand voice. Create on-brand promotional assets in Canva using templates and brand guidelines (stories, event promos, offer graphics). Execute email and event marketing by collecting content inputs (photos, product highlights, short copy, store updates) Execute in-store events in partnership with store management and buying team Acts as a brand ambassador for the Lola Saratoga brand TikTok Live Selling (Approx. 20 hours/week)
Host or moderate TikTok Lives with energy, confidence, and strong product storytelling. Present products clearly and accurately (features, condition, pricing, measurements) Engage the audience live: answer questions, build excitement, and create urgency in an on-brand way. Prepare for shows by coordinating product pulls, show flow, and priorities with the team. Support post-live needs such as highlights, recap notes, and requested-item follow-up as assigned. What We’re Looking For
Comfortable and natural on camera (required). Strong short-form content skills (filming + editing) with an eye for luxury presentation. Able to follow direction, stay organized, and deliver consistently week to week. Proficient in Canva and comfortable working from templates. Positive, professional communicator—responsive to feedback and quick with revisions. Willing to work in person and travel between Saratoga Springs and Albany. Bonus Points
Experience with TikTok Live selling, Whatnot, or on-camera retail sales. Knowledge of luxury handbags, resale, or fashion styling. Familiarity with content calendars, briefs, and executing alongside an agency. What Success Looks Like
Consistent weekly execution of the agency’s content plan. A steady pipeline of high-quality product and lifestyle content from both store locations. Confident and improving TikTok Live performance that supports sales and audience growth. Strong communication and accountability through weekly reporting to the agency.
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Location: In Person — Saratoga Springs & Albany, NY (travel between locations required) Job Type: Full-Time (40 hours/week) Time Split: ~20 hrs/week Social Media + Marketing Execution, ~20 hrs/week TikTok Live Selling About the Role
Lola Saratoga is looking for a confident, creative, and highly reliable Content Correspondent to bring our brand to life across social media and TikTok Live. This role is perfect for someone who loves being on camera, moves fast, and thrives on executing and turning a marketing strategy into consistent content and sales. You’ll work closely with our Marketing Agency, executing weekly priorities, capturing in-store content, and keeping our channels active, on-brand, and aligned with campaign directives. You’ll also be a key part of our growth engine through TikTok Live selling, where your personality, product knowledge, and customer engagement directly drive results. Reporting & Collaboration
Works directly with our Marketing Agency Participates in weekly check-ins and submits weekly updates/deliverables to the agency Collaborates day-to-day with store leadership, buying, and operations to capture inventory and stories in real time Key Responsibilities
Social Media & Marketing Execution (Approx. 20 hours/week) Execute weekly content and marketing directives provided by the Marketing Agency (posting plan, campaign themes, promos). Capture on-brand content in-store: new arrivals, unboxings, try-ons, styling, staff picks, behind-the-scenes, and customer favorites. Edit and format content for TikTok, Instagram, YouTube Shorts, and other assigned channels. Publish on schedule with strong attention to captions, tags, and brand voice. Create on-brand promotional assets in Canva using templates and brand guidelines (stories, event promos, offer graphics). Execute email and event marketing by collecting content inputs (photos, product highlights, short copy, store updates) Execute in-store events in partnership with store management and buying team Acts as a brand ambassador for the Lola Saratoga brand TikTok Live Selling (Approx. 20 hours/week)
Host or moderate TikTok Lives with energy, confidence, and strong product storytelling. Present products clearly and accurately (features, condition, pricing, measurements) Engage the audience live: answer questions, build excitement, and create urgency in an on-brand way. Prepare for shows by coordinating product pulls, show flow, and priorities with the team. Support post-live needs such as highlights, recap notes, and requested-item follow-up as assigned. What We’re Looking For
Comfortable and natural on camera (required). Strong short-form content skills (filming + editing) with an eye for luxury presentation. Able to follow direction, stay organized, and deliver consistently week to week. Proficient in Canva and comfortable working from templates. Positive, professional communicator—responsive to feedback and quick with revisions. Willing to work in person and travel between Saratoga Springs and Albany. Bonus Points
Experience with TikTok Live selling, Whatnot, or on-camera retail sales. Knowledge of luxury handbags, resale, or fashion styling. Familiarity with content calendars, briefs, and executing alongside an agency. What Success Looks Like
Consistent weekly execution of the agency’s content plan. A steady pipeline of high-quality product and lifestyle content from both store locations. Confident and improving TikTok Live performance that supports sales and audience growth. Strong communication and accountability through weekly reporting to the agency.
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