Product Marketing Manager, New Markets
Peregrine Technologies, San Francisco, CA, United States
Backed by leading Silicon Valley investors, Peregrine helps public safety organizations, state and local and governments, federal agencies , and private-sector institutions address society’s challenges with unprecedented speed and accuracy. Our AI-enabled platform turns siloed and disconnected data into operational intelligence — instantly surfacing mission-critical information to empower better, faster decisions that improve outcomes at every touchpoint. Today Peregrine supports hundreds of customers across 30+ states and two countries, serving more than 125 million people — and we’re amplifying our impact as we expand into the enterprise and internationally.
We’re a team of entrepreneurs—undaunted by the hard problems and united by a passion to make a difference where it matters most. We collaborate relentlessly, move with urgency, and act with purpose. If you’re driven by mission and energized by the opportunity to build something new, join us in defining Peregrine’s future.
Why Peregrine?
Technical Innovation at Scale:We'resolving some of the hardest problems in data unification, analysis, and AI—processing massive, disparate datasets in real-time whilemaintainingthe highest standards of security and privacy protection.
Real Impact: You directlyimpactthe ability to make critical decisions every day by public safety officials, emergency responders, and government agencies. When you ship a new feature,you'redirectly improving outcomes for millions of Americans.
️ Build with the Best: Backed by tier-one investors including Sequoia Capital, we have the resources and runway to tackle ambitious technical challenges. We partner directly with our customers, giving you unprecedented insight into how your technology creates real-world impact.
Join us in building the infrastructure that helps America work better—wherecutting-edgetechnology meets mission-critical impact.
The Role
Reporting to the VP of Product Marketing,you will be the tip of the spear for Peregrine’s expansion into new markets.You’rea product marketer who thrives in ambiguity and loves the zero-to-one challenge of taking a proven platform into entirely newfrontiers.
You'llbe embedded withan integrated pod-working alongside product, deployment specialists, and sales-to discover product-market fit in industries beyond our core publicsafety business. This means deep customer discovery, rapid positioning iteration, and building the GTM foundation for new verticals from scratch.
Thisisn'ta traditional PMM role where you inherit established messaging and execute campaigns.You'llbe the person figuring out what resonates, whatdoesn't, and why—then translating those insights into positioning, messaging, and go-to-market strategies thatactually work.
Key Responsibilities
Customer discovery as your core work:
Spendsignificant timewith prospects and early customers in target industries to understand their workflows, pain points, and decision criteria.You'llbecome the expert on what these buyers care about and how they evaluate solutions. Develop positioning and messaging from the ground up:
Translate what you learn into positioning frameworks, value propositions, and messaging that differentiates Peregrine in new markets. Test, iterate, refine. Enable the pod to sell differently:
Create the salesarsenal, customer proof, and competitive intelligencethe team needs to have credible, compelling conversations with buyers in unfamiliar industries. Build marketexpertisequickly:
Understand competitive dynamics, buying patterns, and market maturation in target verticals. Know who the incumbents are, what analysts say, and where the white space exists. Establishrapidfeedback loops:
Create mechanisms to capturewhat'sworking andwhat'snot—from sales calls, demos, lost deals—and use that to continuously improve positioning and product direction. Lay the foundation for scale:
As product-market fitemerges, develop the repeatable GTM motions, messaging frameworks, and enablement assets that will support growth. Requirements: 7+ years in product marketing, with at least some experience bringing products into new markets, launching new products, or working in early-stage/high-growth environments Deep customer empathy and discovery skills: You know how to ask the right questions, listen forwhat'sunsaid, and synthesize messy qualitative insights into clear strategic direction Exceptional positioning and messaging craft: You can take complex technical capabilities and translate them into clear, compelling value propositions for different audiences Comfort with ambiguity and iteration: Youdon'tneed a playbook handed to you.You'reenergized by figuring things out, testing hypotheses, and adapting quickly based on what you learn Cross-functional collaboration:You'veworked embedded with product and sales teams before and know how to influence without authority, build trust, and drive alignment Strong business judgment: You understand market dynamics, competitive positioning, and how to prioritize when everything feels important Excellent written and verbal communication: You can write crisp positioning, persuasive sales narratives, and compelling customer-facing content Naturally collaborative, resourceful, and outcomes-oriented Have a high degree of ownership, initiative, and accountability Preferred Requirements: Experience as a Product Marketing Manager supporting either the federal/government or the commercial/B2B markets, with the ability to translate complex products across distinct buyer, user, and procurement audiences.
Salary Range: $145,000 - $185,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable) Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is
here
. Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Create a Job Alert Interested in building your career at Peregrine Technologies? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Are you located in the San Francisco Bay Area or the Metro Washington, DC area and willing to work in the office? Or willing to relocate? * *
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Spendsignificant timewith prospects and early customers in target industries to understand their workflows, pain points, and decision criteria.You'llbecome the expert on what these buyers care about and how they evaluate solutions. Develop positioning and messaging from the ground up:
Translate what you learn into positioning frameworks, value propositions, and messaging that differentiates Peregrine in new markets. Test, iterate, refine. Enable the pod to sell differently:
Create the salesarsenal, customer proof, and competitive intelligencethe team needs to have credible, compelling conversations with buyers in unfamiliar industries. Build marketexpertisequickly:
Understand competitive dynamics, buying patterns, and market maturation in target verticals. Know who the incumbents are, what analysts say, and where the white space exists. Establishrapidfeedback loops:
Create mechanisms to capturewhat'sworking andwhat'snot—from sales calls, demos, lost deals—and use that to continuously improve positioning and product direction. Lay the foundation for scale:
As product-market fitemerges, develop the repeatable GTM motions, messaging frameworks, and enablement assets that will support growth. Requirements: 7+ years in product marketing, with at least some experience bringing products into new markets, launching new products, or working in early-stage/high-growth environments Deep customer empathy and discovery skills: You know how to ask the right questions, listen forwhat'sunsaid, and synthesize messy qualitative insights into clear strategic direction Exceptional positioning and messaging craft: You can take complex technical capabilities and translate them into clear, compelling value propositions for different audiences Comfort with ambiguity and iteration: Youdon'tneed a playbook handed to you.You'reenergized by figuring things out, testing hypotheses, and adapting quickly based on what you learn Cross-functional collaboration:You'veworked embedded with product and sales teams before and know how to influence without authority, build trust, and drive alignment Strong business judgment: You understand market dynamics, competitive positioning, and how to prioritize when everything feels important Excellent written and verbal communication: You can write crisp positioning, persuasive sales narratives, and compelling customer-facing content Naturally collaborative, resourceful, and outcomes-oriented Have a high degree of ownership, initiative, and accountability Preferred Requirements: Experience as a Product Marketing Manager supporting either the federal/government or the commercial/B2B markets, with the ability to translate complex products across distinct buyer, user, and procurement audiences.
Salary Range: $145,000 - $185,000 Annually + Benefits + Equity (if applicable) + Bonus (if applicable) Actual compensation is influenced by a wide array of factors, including but not limited to skill set, level of experience, and specific work location. Information on the benefits offered is
here
. Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Peregrine Technologies is committed to creating an inclusive environment for all employees. We celebrate diversity and are a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Create a Job Alert Interested in building your career at Peregrine Technologies? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf LinkedIn Profile * Are you located in the San Francisco Bay Area or the Metro Washington, DC area and willing to work in the office? Or willing to relocate? * *
#J-18808-Ljbffr