Product Marketing Manager, Creator and Affiliates - TikTok Shop
TikTok, Seattle, WA, United States
About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space among leading internet companies. With millions of loyal users globally, TikTok is an ideal platform to deliver a brand new and better e-commerce experience, bringing discovery, inspiration, and joy back to shopping. We aim to make TikTok the commerce channel of choice for merchants, creators, and affiliates, building an innovative, secure, and intuitive ecosystem for users and brands.
About the team The Product Marketing team at TikTok helps build holistic go‑to‑market plans across TikTok’s eCommerce products. We drive full‑funnel product education, adoption, and revenue, and act as the voice of the market by collecting, prioritizing, and sharing meaningful insights with the product team to shape the future of TikTok’s eCommerce products.
Responsibilities
Define and execute the product marketing strategy for affiliate & creator business within TikTok Shop, partnering with product and operation teams to develop scalable programs that grow Creator and Affiliate business.
Lead the Go‑To‑Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams.
Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritization.
Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross‑functional collaboration with Growth, Ops, and Product teams to achieve performance targets.
Qualifications Minimum Qualifications
BA/BS degree or above.
5+ years of experience in product marketing, product management, or strategy in the creator, e‑commerce, or platform domains.
Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact.
Exceptional communication, organization, and stakeholder management abilities.
Experience in short‑video, and creator economy products preferred.
Preferred Qualifications
Masters degree in related fields (MBA, computer science).
Industry knowledge of eCommerce.
Previous marketing asset design experience.
B2B marketing experience.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect, and our global, diverse teams make that possible. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company, embracing challenges with an “Always Day 1” mindset to achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices to reflect the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information The base salary range for this position in the selected city is $121,600 – $232,645 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work; this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country of work location. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Criminal history may impact the following job duties: (1) Interacting with internal or external clients or colleagues; (2) Appropriately handling confidential information, including proprietary and trade secret information and access to information technology systems; and (3) Exercising sound judgment.
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About the team The Product Marketing team at TikTok helps build holistic go‑to‑market plans across TikTok’s eCommerce products. We drive full‑funnel product education, adoption, and revenue, and act as the voice of the market by collecting, prioritizing, and sharing meaningful insights with the product team to shape the future of TikTok’s eCommerce products.
Responsibilities
Define and execute the product marketing strategy for affiliate & creator business within TikTok Shop, partnering with product and operation teams to develop scalable programs that grow Creator and Affiliate business.
Lead the Go‑To‑Market (GTM) strategy for creator and affiliate products in the US market, ensuring smooth execution and operational readiness across product, operations, and marketing teams.
Deeply understand creator and merchant needs through user insights and market research, benchmark competitor and industry trends, and translate findings into actionable business requirements to influence product roadmap and prioritization.
Drive product adoption and growth at scale, setting measurable goals, managing launches, and leading cross‑functional collaboration with Growth, Ops, and Product teams to achieve performance targets.
Qualifications Minimum Qualifications
BA/BS degree or above.
5+ years of experience in product marketing, product management, or strategy in the creator, e‑commerce, or platform domains.
Strong analytical and strategic thinking skills, with a commercial mindset and the ability to translate insights into business impact.
Exceptional communication, organization, and stakeholder management abilities.
Experience in short‑video, and creator economy products preferred.
Preferred Qualifications
Masters degree in related fields (MBA, computer science).
Industry knowledge of eCommerce.
Previous marketing asset design experience.
B2B marketing experience.
About TikTok TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with additional offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect, and our global, diverse teams make that possible. We lead with curiosity, humility, and a desire to make an impact in a rapidly growing tech company, embracing challenges with an “Always Day 1” mindset to achieve meaningful breakthroughs for ourselves, our company, and our users.
Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate diverse voices to reflect the many communities we reach.
TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request.
Job Information The base salary range for this position in the selected city is $121,600 – $232,645 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies, and experience, and location. Base pay is one part of the total package that is provided to compensate and recognize employees for their work; this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country of work location. Employees have day‑one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short‑term and long‑term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year, and 17 days of paid personal time (prorated upon hire with increasing accruals by tenure).
For Los Angeles County (unincorporated) candidates: Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws, including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Criminal history may impact the following job duties: (1) Interacting with internal or external clients or colleagues; (2) Appropriately handling confidential information, including proprietary and trade secret information and access to information technology systems; and (3) Exercising sound judgment.
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