Product Marketing Manager (Hybrid / Boston, MA)
AllBooked by Skedda, Boston, MA, United States
Product Marketing Manager (Hybrid / Boston, MA)
Skedda
is a leading global workplace management platform, serving over 7,000 customers including Toyota, Siemens, Mercedes-Benz, MIT, and Harvard University. The company shapes the modern workplace experience with interactive floor plans, desk and meeting room booking, visitor management, analytics, and integrations with Slack, Microsoft 365, and Google Workspace. AllBooked by Skedda is our business unit focused on businesses monetizing their venues, including athletic facilities, studios, event venues, community centers, and coworking spaces.
Role Description:
Our VP/General Manager of AllBooked is seeking to partner with a driven and collaborative Product Marketing Manager to position the product effectively in the market and resonate with our target audience, contributing to growth and success. In this role, you will shape how our products are positioned, communicated, and adopted by customers. You’ll work closely with Product, Marketing, and Sales to craft messaging, launch new features, enable the sales team, and ensure our value resonates with customers across expanding markets and channels.
Responsibilities
Lead
new feature rollouts , from launch to communication to driving adoption
Create and execute launch plans, coordinating across Product, Marketing, Sales, and Support
Segment customers and tailor communication strategies to maximize engagement
Develop messaging and communications across channels (email, webinars, in-product messaging, etc.) and coordinate the logistics for launching it
Partner with Product to develop documentation and enablement materials (e.g., sales/support training, help center articles)
Ensure Sales team has the materials and demo environments needed to effectively showcase new features
Measure feature adoption and identify opportunities to improve engagement
Develop a deep understanding of our customer base through data (e.g., sales and customer calls, venue setups, customer websites, interviews)
Clearly define AllBooked’s varied personas and their pain points, value propositions
Translate customer insights into fresh messaging that resonates
Coordinate updating all marketing materials (website, emails, ads) to reflect updated messaging
Conduct competitive research and position AllBooked effectively
Update analysis/assessment of key competitors and conduct deep product analysis to understand strengths and weaknesses
Create enablement materials (e.g., battle cards) that empower Sales with stronger talk tracks for top competitors
Own the demo environment and ensure it follows best practices
Create basic decks for our sales team
Data analysis on feature adoption, including tracking with Metabase dashboards and analyzing per-venue impact for marketing materials
Engage in strategic initiatives such as pricing and market research, quarterly product and market analyses
Own AllBooked Product onboarding for new employees
Qualifications for this role:
Bachelor's Degree
Minimum 4+ years of professional experience in product marketing
Experience in marketing B2B SaaS products, preferably to SMB and/or middle markets
Excellent storyteller with a background in product marketing and emphasis on positioning, content/messaging, and sales enablement
Excellent writer and communicator with the ability to create high-quality sales and customer-facing content
Strong understanding of product marketing concepts, including market sizing and segmentation, persona definition, competitive positioning, pricing, packaging, product launches, and market research
Energetic about defining the future of work and able to contribute as a key member of the team
Proactive and “owner” with ability to tackle projects with minimal oversight
Experience with self-serve, product-led growth (PLG) motions
About us
We’re an international team from 20+ countries with a growing presence in Boston. We value asynchronous collaboration across time zones while also balancing in-person teamwork. Our team has doubled in size in the last year and continues to grow quickly.
At Skedda, our mission is to empower organizations to bring workspaces to life. We seek feedback from customers and iterate to improve our product. We are a self-driven, curious, down-to-earth group that balances moving quickly with delivering quality. Our six core virtues are:
We are a community
Quality is at our core
Take ownership
Create momentum every day
Be curious
We are defining the future of the workplace experience and growing fast with many opportunities ahead. Interested in building your career at AllBooked? Get future opportunities sent straight to your email.
Are you open to coming into the Boston office 2 days a week? Are you legally authorized to work in the United States? Will you now or in the future require employment visa sponsorship?
Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is voluntary and will not affect hiring decisions. Any information you provide will be confidential.
We do not discriminate on the basis of protected status. If you belong to any protected categories, please indicate by selecting accordingly. This information is used to measure outreach and recruitment efforts under VEVRAA. Details on protected categories and definitions are provided in the full text.
Public burden statement: This survey should take about 5 minutes to complete.
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is a leading global workplace management platform, serving over 7,000 customers including Toyota, Siemens, Mercedes-Benz, MIT, and Harvard University. The company shapes the modern workplace experience with interactive floor plans, desk and meeting room booking, visitor management, analytics, and integrations with Slack, Microsoft 365, and Google Workspace. AllBooked by Skedda is our business unit focused on businesses monetizing their venues, including athletic facilities, studios, event venues, community centers, and coworking spaces.
Role Description:
Our VP/General Manager of AllBooked is seeking to partner with a driven and collaborative Product Marketing Manager to position the product effectively in the market and resonate with our target audience, contributing to growth and success. In this role, you will shape how our products are positioned, communicated, and adopted by customers. You’ll work closely with Product, Marketing, and Sales to craft messaging, launch new features, enable the sales team, and ensure our value resonates with customers across expanding markets and channels.
Responsibilities
Lead
new feature rollouts , from launch to communication to driving adoption
Create and execute launch plans, coordinating across Product, Marketing, Sales, and Support
Segment customers and tailor communication strategies to maximize engagement
Develop messaging and communications across channels (email, webinars, in-product messaging, etc.) and coordinate the logistics for launching it
Partner with Product to develop documentation and enablement materials (e.g., sales/support training, help center articles)
Ensure Sales team has the materials and demo environments needed to effectively showcase new features
Measure feature adoption and identify opportunities to improve engagement
Develop a deep understanding of our customer base through data (e.g., sales and customer calls, venue setups, customer websites, interviews)
Clearly define AllBooked’s varied personas and their pain points, value propositions
Translate customer insights into fresh messaging that resonates
Coordinate updating all marketing materials (website, emails, ads) to reflect updated messaging
Conduct competitive research and position AllBooked effectively
Update analysis/assessment of key competitors and conduct deep product analysis to understand strengths and weaknesses
Create enablement materials (e.g., battle cards) that empower Sales with stronger talk tracks for top competitors
Own the demo environment and ensure it follows best practices
Create basic decks for our sales team
Data analysis on feature adoption, including tracking with Metabase dashboards and analyzing per-venue impact for marketing materials
Engage in strategic initiatives such as pricing and market research, quarterly product and market analyses
Own AllBooked Product onboarding for new employees
Qualifications for this role:
Bachelor's Degree
Minimum 4+ years of professional experience in product marketing
Experience in marketing B2B SaaS products, preferably to SMB and/or middle markets
Excellent storyteller with a background in product marketing and emphasis on positioning, content/messaging, and sales enablement
Excellent writer and communicator with the ability to create high-quality sales and customer-facing content
Strong understanding of product marketing concepts, including market sizing and segmentation, persona definition, competitive positioning, pricing, packaging, product launches, and market research
Energetic about defining the future of work and able to contribute as a key member of the team
Proactive and “owner” with ability to tackle projects with minimal oversight
Experience with self-serve, product-led growth (PLG) motions
About us
We’re an international team from 20+ countries with a growing presence in Boston. We value asynchronous collaboration across time zones while also balancing in-person teamwork. Our team has doubled in size in the last year and continues to grow quickly.
At Skedda, our mission is to empower organizations to bring workspaces to life. We seek feedback from customers and iterate to improve our product. We are a self-driven, curious, down-to-earth group that balances moving quickly with delivering quality. Our six core virtues are:
We are a community
Quality is at our core
Take ownership
Create momentum every day
Be curious
We are defining the future of the workplace experience and growing fast with many opportunities ahead. Interested in building your career at AllBooked? Get future opportunities sent straight to your email.
Are you open to coming into the Boston office 2 days a week? Are you legally authorized to work in the United States? Will you now or in the future require employment visa sponsorship?
Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is voluntary and will not affect hiring decisions. Any information you provide will be confidential.
We do not discriminate on the basis of protected status. If you belong to any protected categories, please indicate by selecting accordingly. This information is used to measure outreach and recruitment efforts under VEVRAA. Details on protected categories and definitions are provided in the full text.
Public burden statement: This survey should take about 5 minutes to complete.
#J-18808-Ljbffr