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Business Development Executive

G6 Hospitality LLC, California, MO, United States


G6 Hospitality

is the parent company of

Motel 6

and

Studio 6 , two of the most recognized economy lodging brands in North America. The company focuses on expanding its footprint through franchise partnerships, hotel conversions, and strategic market development.

Role Overview The

Ground Business Development Executive (BDE)

will drive on-ground expansion by identifying hotel owners, property developers, and investment groups interested in franchising or converting properties under G6 Hospitality brands. The role requires strong field prospecting, relationship management, and local market intelligence while competing with major hospitality management.

Key Responsibilities

Conduct

on-ground market research and property scouting

to identify potential hotel franchise or conversion opportunities.

Meet

hotel owners, asset managers, and real estate brokers

to present the value proposition of

Motel 6

and

Studio 6 .

Generate new business through

field visits, cold outreach, networking events, and referrals .

Build strong relationships with

hospitality owners, developers, and investment groups .

Analyze local market trends and competitor activities involving companies like Aimbridge Hospitality, Sage Hospitality Group, AvantStay, Sonder, and Highgate.

Maintain and update

sales pipeline, property visits, and lead status in CRM systems .

Support deal progress by coordinating with

franchise development, legal, finance, and operations teams .

Achieve assigned

territory expansion and deal closure targets .

Key Performance Indicators (KPIs)

Number of

qualified hotel owner meetings per month

New franchise / conversion opportunities generated

Deals progressed to contract stage

Territory coverage and

new market penetration

Qualifications

Bachelor’s degree in

Business, Hospitality Management, Real Estate, or related field

1–4 years of experience

in field sales, hospitality sales, or business development

Strong

relationship-building and negotiation skills

Ability to conduct

extensive field travel within assigned markets

Strong communication and presentation skills

Preferred Experience

Experience working with

hotel owners, property developers, or franchise networks

Background in

hospitality sales, real estate, or hotel management companies

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