Marketing Manager
Aspire Fertility Austin, Austin, TX, United States
Description
The Marketing Manager will be expected to visit our Central Texas clinics monthly and will be responsible for assisting and implementing marketing initiatives that reflect the company vision, values, brand and strategic strength. The Marketing Manager will also be responsible for leading the company’s efforts in community events and digital presence. Locations for Aspire Central Texas include: Dallas, Austin and San Antonio.
Responsibilities
Assists with the development and implementation of a Marketing Action Plan and Marketing Budget Manages relationships with outside marketing agencies Manages relationships with local community groups (e.g. Men Having Babies, various women’s societies, etc.) Assists with defining practice sales strategies, initiatives, and performance goals Accountable for marketing efforts to obtain increased patient referrals Establishes a system to monitor effectiveness of marketing, and advertising strategies Represents the practice in public relations functions, seminars, and media events Promotes actively the positive image of the practice to internal and external audiences Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departments Provides insightful market competition analyses and develops pro-active strategies Defines marketing strategies, performance goals, and consistently meets objectives Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items Oversees the social media strategies including development of content for the different mediums (i.e. blog, Facebook, Instagram, YouTube, and the public relations page) Leads all aspects of patient-focused community events Conducts market intelligence and provides market research information Use the Salesforce platform to track patient volume, etc. Other duties as assigned Education/Experience
Bachelor’s Degree or higher in marketing or related field. 2- 3 years’ experience with direct-to-consumer marketing in the healthcare industry is required. Previous experience in the fertility industry and/or interfacing with OB/GYNs preferred. Benefits
Comprehensive Health Coverage: Medical, dental, and vision plans for our full-time employees, along with complimentary basic life insurance, Employee Assistance Program, and long-term disability insurance. FREE employee only healthcare coverage option is also available. Family Building Support: Fertility benefits, adoption assistance, and surrogacy support. Paid Parental Leave: Maternity, paternity, and partner leave. Plenty of Paid Time Off: 18 days of PTO annually and 11 paid holidays, including one floating holiday. Retirement Ready: 401(k) plan with company match and full vesting after 2 years. Lifestyle Spending Account: Reimbursements for well-being and other eligible expenses. Health Savings Account (HSA): Employer contributions to the HSA where eligible. Employee Referral Program: Rewards for referring new employees. Growth Opportunities: Continuing education reimbursement and dedicated time off for professional development. Premium Calm Health Subscription: Free premium Calm Health app subscription. Emotional & Work-Life Support: Employee Assistance Program (EAP) with SupportLinc. Extra Peace of Mind: Additional coverage options including Accident, Critical Illness, Hospital Indemnity, and Pet Insurance.
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Assists with the development and implementation of a Marketing Action Plan and Marketing Budget Manages relationships with outside marketing agencies Manages relationships with local community groups (e.g. Men Having Babies, various women’s societies, etc.) Assists with defining practice sales strategies, initiatives, and performance goals Accountable for marketing efforts to obtain increased patient referrals Establishes a system to monitor effectiveness of marketing, and advertising strategies Represents the practice in public relations functions, seminars, and media events Promotes actively the positive image of the practice to internal and external audiences Supervises the monitoring of patient satisfaction through regular review and compilation of Patient Surveys in a format that permits constructive feedback to all practice departments Provides insightful market competition analyses and develops pro-active strategies Defines marketing strategies, performance goals, and consistently meets objectives Assists in the development of marketing materials including advertisements, newsletters, website, annual reports, and other promotional items Oversees the social media strategies including development of content for the different mediums (i.e. blog, Facebook, Instagram, YouTube, and the public relations page) Leads all aspects of patient-focused community events Conducts market intelligence and provides market research information Use the Salesforce platform to track patient volume, etc. Other duties as assigned Education/Experience
Bachelor’s Degree or higher in marketing or related field. 2- 3 years’ experience with direct-to-consumer marketing in the healthcare industry is required. Previous experience in the fertility industry and/or interfacing with OB/GYNs preferred. Benefits
Comprehensive Health Coverage: Medical, dental, and vision plans for our full-time employees, along with complimentary basic life insurance, Employee Assistance Program, and long-term disability insurance. FREE employee only healthcare coverage option is also available. Family Building Support: Fertility benefits, adoption assistance, and surrogacy support. Paid Parental Leave: Maternity, paternity, and partner leave. Plenty of Paid Time Off: 18 days of PTO annually and 11 paid holidays, including one floating holiday. Retirement Ready: 401(k) plan with company match and full vesting after 2 years. Lifestyle Spending Account: Reimbursements for well-being and other eligible expenses. Health Savings Account (HSA): Employer contributions to the HSA where eligible. Employee Referral Program: Rewards for referring new employees. Growth Opportunities: Continuing education reimbursement and dedicated time off for professional development. Premium Calm Health Subscription: Free premium Calm Health app subscription. Emotional & Work-Life Support: Employee Assistance Program (EAP) with SupportLinc. Extra Peace of Mind: Additional coverage options including Accident, Critical Illness, Hospital Indemnity, and Pet Insurance.
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