PR & Advertising Specialist
Sustainable Food Center, Austin, TX, United States
Overview
Please email your resume and cover letter to scollica@sustainablefoodcenter.org with the subject title: PR & Advertising Specialist. The PR & Advertising Specialist’s primary focus will be supporting Sustainable Food Center (SFC)’s mission through increasing brand awareness and expanding visibility statewide (Texas). The position will also contribute to increasing participation in SFC programs (such as food access initiatives, cooking classes and farmers markets), as well as support organizational fundraising. Responsibilities
PR (securing and coordinating public relations and earned media relationships/opportunities) Create media contact lists and build relationships in multiple Texas media markets. Regular press release writing and story pitching, working with various internal teams to collaborate on content. Post SFC news updates to SFC website and share with the rest of the communications team for utilization on other SFC channels in correlation with distribution. Lead and grow SFC’s influencer relationships in collaboration with the rest of the communications team. Coordinate and grow SFC PR community partnerships in collaboration with the community engagement team. Advertising (developing and executing paid advertising campaigns)
Ads content creation in collaboration with communications team and contractors. Conduct audience and market research to inform targeting and creative. Conduct A/B testing of ad copy, creative, and calls-to-action to optimize campaign performance. Media buying and placement in compliance with grant budgets and requirements. Monitor campaign performance and report on placement progress, KPIs, conversions and ROI. Present data and learnings to internal stakeholders.
Qualifications
Minimum of 2–3 years of experience in public relations and/or advertising. Strong writing, editing and verbal communication skills for diverse audiences, including racially, ethnically and socioeconomically diverse communities. Strong attention to detail and commitment to accuracy. Excellent organizational and time-management skills. Ability to manage multiple priorities and meet deadlines. Collaborative mindset and strong interpersonal communication skills. Commitment to integrity, accountability, and stewardship of mission-based resources. Preferred Qualifications
Existing Texas earned media relationships. Ability to provide examples of earned media coverage secured independently. Experience being on-camera interviewed. Proficiency in paid ad platforms (Meta Ads Manager, Google Ads). Experience working with sales representatives for outdoor and broadcast ad spends. Experience using design tools such as Canva. Comfortability with taking photos/video and doing minor photo/video editing. Bilingual in English/Spanish is a plus, but not required.
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Please email your resume and cover letter to scollica@sustainablefoodcenter.org with the subject title: PR & Advertising Specialist. The PR & Advertising Specialist’s primary focus will be supporting Sustainable Food Center (SFC)’s mission through increasing brand awareness and expanding visibility statewide (Texas). The position will also contribute to increasing participation in SFC programs (such as food access initiatives, cooking classes and farmers markets), as well as support organizational fundraising. Responsibilities
PR (securing and coordinating public relations and earned media relationships/opportunities) Create media contact lists and build relationships in multiple Texas media markets. Regular press release writing and story pitching, working with various internal teams to collaborate on content. Post SFC news updates to SFC website and share with the rest of the communications team for utilization on other SFC channels in correlation with distribution. Lead and grow SFC’s influencer relationships in collaboration with the rest of the communications team. Coordinate and grow SFC PR community partnerships in collaboration with the community engagement team. Advertising (developing and executing paid advertising campaigns)
Ads content creation in collaboration with communications team and contractors. Conduct audience and market research to inform targeting and creative. Conduct A/B testing of ad copy, creative, and calls-to-action to optimize campaign performance. Media buying and placement in compliance with grant budgets and requirements. Monitor campaign performance and report on placement progress, KPIs, conversions and ROI. Present data and learnings to internal stakeholders.
Qualifications
Minimum of 2–3 years of experience in public relations and/or advertising. Strong writing, editing and verbal communication skills for diverse audiences, including racially, ethnically and socioeconomically diverse communities. Strong attention to detail and commitment to accuracy. Excellent organizational and time-management skills. Ability to manage multiple priorities and meet deadlines. Collaborative mindset and strong interpersonal communication skills. Commitment to integrity, accountability, and stewardship of mission-based resources. Preferred Qualifications
Existing Texas earned media relationships. Ability to provide examples of earned media coverage secured independently. Experience being on-camera interviewed. Proficiency in paid ad platforms (Meta Ads Manager, Google Ads). Experience working with sales representatives for outdoor and broadcast ad spends. Experience using design tools such as Canva. Comfortability with taking photos/video and doing minor photo/video editing. Bilingual in English/Spanish is a plus, but not required.
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