Brand Designer
Trade Coffee, New York, NY, United States
About the Role
Trade is seeking a thoughtful, systems-driven
Brand Designer
to help shape and evolve our visual identity across key touchpoints of our customer journey. Reporting to the Chief Marketing Officer, you’ll play a key role in defining how Trade shows up in the world—from performance creative and lifecycle campaigns to product launches, editorial storytelling, and brand systems. You’ll balance craft and speed, building scalable design frameworks that elevate the brand while supporting growth. This role is ideal for a designer who cares deeply about typography, layout, storytelling, and consistency—and who wants to build a brand that people genuinely love. What We're Looking For
Design high-impact campaign creative across paid media, email, direct mail, landing pages, organic social, and more Evolve and maintain Trade’s visual identity, ensuring consistency across all digital and physical touchpoints Work closely with our Senior Product Designer to develop scalable brand systems, templates, and component libraries Partner closely with Growth to concept and produce performance-driven creative that is both on-brand and conversion-oriented Collaborate with editorial and content teams to visually bring roaster stories and coffee discovery to life Develop creative for brand campaigns, seasonal moments, product launches, and cultural initiatives Ensure design consistency across typography, color systems, imagery, and motion Present work clearly and confidently to cross-functional stakeholders and leadership Stay current on design trends, cultural movements, and competitive creative to keep Trade fresh and differentiated Provide guidance to external contractors to ensure video assets and partner creatives stay true to the Trade brand Who You Are
A strong visual storyteller with exceptional taste and attention to detail Systems-minded—you think beyond one-off assets and design for scale Comfortable moving between brand-building moments and fast-paced performance needs Highly organized and able to manage multiple projects without sacrificing craft Collaborative and open to feedback, with a low-ego, team-first mindset Naturally curious, always refining and raising the bar for creative excellence Required Experience
4+ years of experience in brand design, preferably for consumer-facing or DTC brands A strong portfolio showcasing digital campaigns, brand systems, and performance creative Deep understanding of typography, layout, color systems, and visual hierarchy Experience designing for paid media, email, landing pages, and web Proficiency in Figma and Adobe Creative Suite Experience building and maintaining design systems and reusable components Strong understanding of how design impacts growth, conversion, and customer experience Excellent communication skills and ability to collaborate cross-functionally Experience in startup or high-growth environments Familiarity with subscription businesses or marketplace brands is a plus How We Work
We’re in our Midtown Manhattan office three days a week, with everyone together in person Tuesday through Thursday. Being face-to-face is core to how we operate—it allows us to move faster, solve challenges in real time, and generate new ideas through hands-on teamwork. This is the perfect environment for people who value close collaboration while building something meaningful together. What We Offer
The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team The opportunity to deepen your skills and make a lasting impact as the organization scales Ongoing mentorship and support from leadership and management A competitive salary and unlimited vacation $500 a year to spend on amazing coffee Best-in-class health benefits and a 401(k) Twice-monthly catered lunches A pet-friendly office Two paid days of Trade-sponsored community service each year NYC Base Salary $95,000- $135,000 In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.
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Trade is seeking a thoughtful, systems-driven
Brand Designer
to help shape and evolve our visual identity across key touchpoints of our customer journey. Reporting to the Chief Marketing Officer, you’ll play a key role in defining how Trade shows up in the world—from performance creative and lifecycle campaigns to product launches, editorial storytelling, and brand systems. You’ll balance craft and speed, building scalable design frameworks that elevate the brand while supporting growth. This role is ideal for a designer who cares deeply about typography, layout, storytelling, and consistency—and who wants to build a brand that people genuinely love. What We're Looking For
Design high-impact campaign creative across paid media, email, direct mail, landing pages, organic social, and more Evolve and maintain Trade’s visual identity, ensuring consistency across all digital and physical touchpoints Work closely with our Senior Product Designer to develop scalable brand systems, templates, and component libraries Partner closely with Growth to concept and produce performance-driven creative that is both on-brand and conversion-oriented Collaborate with editorial and content teams to visually bring roaster stories and coffee discovery to life Develop creative for brand campaigns, seasonal moments, product launches, and cultural initiatives Ensure design consistency across typography, color systems, imagery, and motion Present work clearly and confidently to cross-functional stakeholders and leadership Stay current on design trends, cultural movements, and competitive creative to keep Trade fresh and differentiated Provide guidance to external contractors to ensure video assets and partner creatives stay true to the Trade brand Who You Are
A strong visual storyteller with exceptional taste and attention to detail Systems-minded—you think beyond one-off assets and design for scale Comfortable moving between brand-building moments and fast-paced performance needs Highly organized and able to manage multiple projects without sacrificing craft Collaborative and open to feedback, with a low-ego, team-first mindset Naturally curious, always refining and raising the bar for creative excellence Required Experience
4+ years of experience in brand design, preferably for consumer-facing or DTC brands A strong portfolio showcasing digital campaigns, brand systems, and performance creative Deep understanding of typography, layout, color systems, and visual hierarchy Experience designing for paid media, email, landing pages, and web Proficiency in Figma and Adobe Creative Suite Experience building and maintaining design systems and reusable components Strong understanding of how design impacts growth, conversion, and customer experience Excellent communication skills and ability to collaborate cross-functionally Experience in startup or high-growth environments Familiarity with subscription businesses or marketplace brands is a plus How We Work
We’re in our Midtown Manhattan office three days a week, with everyone together in person Tuesday through Thursday. Being face-to-face is core to how we operate—it allows us to move faster, solve challenges in real time, and generate new ideas through hands-on teamwork. This is the perfect environment for people who value close collaboration while building something meaningful together. What We Offer
The chance to help grow a profitable, mission- and values-driven company alongside an experienced leadership team The opportunity to deepen your skills and make a lasting impact as the organization scales Ongoing mentorship and support from leadership and management A competitive salary and unlimited vacation $500 a year to spend on amazing coffee Best-in-class health benefits and a 401(k) Twice-monthly catered lunches A pet-friendly office Two paid days of Trade-sponsored community service each year NYC Base Salary $95,000- $135,000 In addition, Trade offers comprehensive benefits, including company-paid health, dental, and vision insurance, 401(k), flexible spending account, and paid leave (including vacation time and parental leave) in accordance with applicable plans and policies.
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