Specialist - Marketing Management
OhioX, Inc., Columbus, OH, United States
Job Overview
If you’re passionate about becoming a Nationwide associate and believe you have the potential to be something great, let’s talk. At Nationwide®, “on your side” goes beyond just words. Our customers are at the center of everything we do and we’re looking for associates who are passionate about delivering extraordinary care. Join a fast-moving, highly collaborative marketing team driving growth and engagement across Nationwide’s Retirement Solutions business. As a Marketing Management Specialist, you’ll help shape go-to-market strategies, elevate Plan Sponsor experiences, and bring innovative product and digital solutions to life for some of the largest retirement programs in the U.S. This role is perfect for a strategic storyteller who loves simplifying complex topics, managing impactful campaigns, and partnering across the organization to deliver measurable results that make a real difference in the financial futures of retirement plan participants.
As a Specialist, you’ll help develop and execute integrated marketing strategies, coordinating day-to-day tactics across channels and working closely with internal teams and external partners to bring plans to market. We’ll count on you to manage timelines and deliverables, connect the dots across projects, and ensure marketing efforts are aligned, on-brand and driving business results. The Retirement Solutions Retention Marketing team collaborates closely with our business partners to grow and retain plan and participant assets. We are seeking a dynamic individual to join our team and work alongside our business partners to drive awareness and adoption of our full suite of product and digital experiences. In this role, you will develop and execute go-to-market strategies that drive awareness, consideration, and action for our Plan Sponsors in alignment with business goals. This position requires strong communication and organizational skills.
Key Responsibilities
Turn complex retirement topics (like SECURE 2.0, protected lifetime income, and digital tools) into clear, benefit-focused messages for plan sponsors.
Support multi-channel marketing campaigns (email, web, digital) that increase awareness and use of key retirement plan features and tools.
Create easy-to-use toolkits, guides, and educational materials that help plan sponsors communicate with their employees at scale.
Partner with sales, product, and operations teams to align on messaging, launch timelines, and sponsor facing communications.
Help improve digital experiences (such as signups and lead capture flows) to boost engagement without adding extra operational work.
Manage communication plans, deliverables, and workflows so campaigns are accurate, on time, and well-coordinated.
Translate technical or regulatory information into simple, actionable content that builds plan sponsor understanding and confidence.
Collaborate across teams to gather input, connect dependencies, and ensure consistent, high-quality execution of sponsor campaigns.
Use analytics tools (such as Google Analytics and Tableau) to monitor performance, identify trends, and recommend improvements.
Support audience segmentation, data-driven recommendations, and personalized outreach that strengthen plan sponsor relationships.
This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week. Current Nationwide Remote Associates may also be considered.
Job Description Summary Are you ready to put your marketing savvy, communications skills and data-driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best-in-class marketing technology, we want to hear from you!
Typical Skills and Experience Education : Bachelor’s degree in marketing, business administration or related field preferred.
License/Certification/Designation : Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience : Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
Knowledge, Abilities and Skills : Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values : Regularly and consistently demonstrates Nationwide Values.
Job Conditions Overtime Eligibility : Exempt (Not eligible)
Working Conditions : Normal office environment. Ability to work extended and/or non-standard hours based on project load. Travel as required.
ADA : The above statements cover what are generally believed to be the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic protected by applicable law.
Note to Employment Agencies : Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
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As a Specialist, you’ll help develop and execute integrated marketing strategies, coordinating day-to-day tactics across channels and working closely with internal teams and external partners to bring plans to market. We’ll count on you to manage timelines and deliverables, connect the dots across projects, and ensure marketing efforts are aligned, on-brand and driving business results. The Retirement Solutions Retention Marketing team collaborates closely with our business partners to grow and retain plan and participant assets. We are seeking a dynamic individual to join our team and work alongside our business partners to drive awareness and adoption of our full suite of product and digital experiences. In this role, you will develop and execute go-to-market strategies that drive awareness, consideration, and action for our Plan Sponsors in alignment with business goals. This position requires strong communication and organizational skills.
Key Responsibilities
Turn complex retirement topics (like SECURE 2.0, protected lifetime income, and digital tools) into clear, benefit-focused messages for plan sponsors.
Support multi-channel marketing campaigns (email, web, digital) that increase awareness and use of key retirement plan features and tools.
Create easy-to-use toolkits, guides, and educational materials that help plan sponsors communicate with their employees at scale.
Partner with sales, product, and operations teams to align on messaging, launch timelines, and sponsor facing communications.
Help improve digital experiences (such as signups and lead capture flows) to boost engagement without adding extra operational work.
Manage communication plans, deliverables, and workflows so campaigns are accurate, on time, and well-coordinated.
Translate technical or regulatory information into simple, actionable content that builds plan sponsor understanding and confidence.
Collaborate across teams to gather input, connect dependencies, and ensure consistent, high-quality execution of sponsor campaigns.
Use analytics tools (such as Google Analytics and Tableau) to monitor performance, identify trends, and recommend improvements.
Support audience segmentation, data-driven recommendations, and personalized outreach that strengthen plan sponsor relationships.
This hybrid position is based in Columbus, OH. Candidates located near a Nationwide campus will collaborate in office 3 days per week. Current Nationwide Remote Associates may also be considered.
Job Description Summary Are you ready to put your marketing savvy, communications skills and data-driven approach to work for one of the top brands in the insurance and financial services industry? If you want to influence a large marketing investment spend, drive business growth and profitable results using the best-in-class marketing technology, we want to hear from you!
Typical Skills and Experience Education : Bachelor’s degree in marketing, business administration or related field preferred.
License/Certification/Designation : Technical insurance designations such as CPCU, CLU, ChFC, FLMI considered a plus. Additional licensing may be required to hold this position; associates will need to acquire the required federal and/or state licenses/registrations within the designated time period. Additional licenses/registrations may be required when new products and services are implemented. If an associate fails to acquire required licenses/registrations within the time period designated by the business unit, the associate will be ineligible to continue in the position.
Experience : Typically five or more years demonstrated professional experience in marketing, strategy, consulting, financial services, or related field.
Knowledge, Abilities and Skills : Proven marketing development and project management experience. Passionate about marketing and delivering positive customer experiences. Ability to lead multiple projects and drive forward key deliverables. Ability to influence at all levels and work effectively across functions and geographies. Ability to use analytics to draw conclusions and make recommendations. Excellent communicator, highly organized, and able to build effective partnerships across functions.
Other criteria, including leadership skills, competencies and experiences may take precedence.
Staffing exceptions to the above must be approved by the hiring manager’s leader and HR Business Partner.
Values : Regularly and consistently demonstrates Nationwide Values.
Job Conditions Overtime Eligibility : Exempt (Not eligible)
Working Conditions : Normal office environment. Ability to work extended and/or non-standard hours based on project load. Travel as required.
ADA : The above statements cover what are generally believed to be the principal and essential functions of the job. Specific circumstances may allow or require some associates assigned to the job to perform a somewhat different combination of duties.
Benefits We have an array of benefits to fit your needs, including: medical/dental/vision, life insurance, short and long term disability coverage, paid time off with newly hired associates receiving a minimum of 18 days paid time off each full calendar year pro-rated quarterly based on hire date, nine paid holidays, 8 hours of Lifetime paid time off, 8 hours of Unity Day paid time off, 401(k) with company match, company-paid pension plan, business casual attire, and more. To learn more about the benefits we offer, click here.
Nationwide is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive culture where everyone feels challenged, appreciated, respected and engaged. Nationwide prohibits discrimination and harassment and affords equal employment opportunities to employees and applicants without regard to any characteristic protected by applicable law.
Note to Employment Agencies : Nationwide does not accept unsolicited resumes from employment agencies. All resumes submitted by employment agencies directly to any Nationwide employee or hiring manager in any form without a signed Nationwide Client Services Agreement on file will be deemed unsolicited in nature. No fee will be paid in the event the candidate is subsequently hired as a result of the referral or through other means.
#J-18808-Ljbffr