Paid Media Analyst
Humanz, New York, NY, United States
Overview
Humanz is a leading startup in the creator economy space, transforming how brands and influencers collaborate worldwide. Humanz operates alongside Ubiquitous, a leading influencer marketing agency the company acquired. Together, we combine advanced AI-driven technology with high-impact paid media and creator marketing— enabling brands to scale campaigns with precision and measurable performance. Our fast-growing U.S. team manages all partnerships across the North American market. To learn more about us, you can check us out here! Role Overview
We are seeking a detail-oriented and analytical
Paid Media Analyst
with a background in organic and paid media to join our team. This role is responsible for the daily analysis of campaign performance data and serves as a key analytical partner to Client Management. This is a numbers-driven, CSM-oriented position focused on uncovering insights behind paid media performance and translating data into clear, actionable recommendations that drive client success. Key Responsibilities
Extract and compile campaign performance reports from internal systems and advertising platforms Conduct daily analysis of media performance data across channels Identify trends, patterns, and optimization opportunities within campaign metrics Deliver actionable recommendations based on quantitative analysis and content-performance insights Support the Client Management team with data-driven insights to improve campaign effectiveness Monitor KPIs, performance benchmarks, and pacing to ensure campaigns meet objectives Present findings in clear, concise reports and dashboards tailored to client needs Collaborate cross-functionally to align performance insights with strategic goals Requirements
2+ years of experience in influencer marketing, paid and organic media, or digital marketing (brand or agency side) Strong analytical and problem-solving skills Advanced proficiency in data analysis and reporting tools (e.g., Excel, Google Sheets, BI platforms) Experience working with paid media platforms and performance metrics (TikTok, Meta, Google, X, Snapchat, etc.) Ability to interpret large data sets and translate findings into meaningful insights Strong attention to detail and accuracy Experience supporting Client Success or Account Management teams Excellent written and verbal communication skills Ability to work in a fast-paced, client-focused environment Familiarity with campaign optimization strategies
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Humanz is a leading startup in the creator economy space, transforming how brands and influencers collaborate worldwide. Humanz operates alongside Ubiquitous, a leading influencer marketing agency the company acquired. Together, we combine advanced AI-driven technology with high-impact paid media and creator marketing— enabling brands to scale campaigns with precision and measurable performance. Our fast-growing U.S. team manages all partnerships across the North American market. To learn more about us, you can check us out here! Role Overview
We are seeking a detail-oriented and analytical
Paid Media Analyst
with a background in organic and paid media to join our team. This role is responsible for the daily analysis of campaign performance data and serves as a key analytical partner to Client Management. This is a numbers-driven, CSM-oriented position focused on uncovering insights behind paid media performance and translating data into clear, actionable recommendations that drive client success. Key Responsibilities
Extract and compile campaign performance reports from internal systems and advertising platforms Conduct daily analysis of media performance data across channels Identify trends, patterns, and optimization opportunities within campaign metrics Deliver actionable recommendations based on quantitative analysis and content-performance insights Support the Client Management team with data-driven insights to improve campaign effectiveness Monitor KPIs, performance benchmarks, and pacing to ensure campaigns meet objectives Present findings in clear, concise reports and dashboards tailored to client needs Collaborate cross-functionally to align performance insights with strategic goals Requirements
2+ years of experience in influencer marketing, paid and organic media, or digital marketing (brand or agency side) Strong analytical and problem-solving skills Advanced proficiency in data analysis and reporting tools (e.g., Excel, Google Sheets, BI platforms) Experience working with paid media platforms and performance metrics (TikTok, Meta, Google, X, Snapchat, etc.) Ability to interpret large data sets and translate findings into meaningful insights Strong attention to detail and accuracy Experience supporting Client Success or Account Management teams Excellent written and verbal communication skills Ability to work in a fast-paced, client-focused environment Familiarity with campaign optimization strategies
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