Marketing Segment Manager
Amcor, Neenah, WI, United States
Overview
Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. We value safety as our guiding principle and a core value integral to how we do business. Beyond this principle, our shared values unite us as we work together to elevate customers, shape lives and protect the future. We invest in our world‑class team, empowering colleagues to unpack their potential because when our people grow, so does our business. To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTube. Job Description
As a Marketing Manager, you’ll play a critical role in shaping our strategic direction and establishing leadership across priority vertical market segments. This individual develops and drives segment strategies that fuel revenue growth, expand profitability, and position our business as the preferred partner for customers. This role collaborates across Sales, Pricing, Product Management, R&D, and Business Unit leadership to align on priorities, identify opportunities, and execute high‑impact initiatives. You’ll also leverage best practices and innovations from across Amcor’s global portfolio to accelerate performance and deliver differentiated value propositions in chosen segments. Key Responsibilities
Market Segmentation, Positioning, Insights & Pricing
Conduct segmentation, sizing, and detailed analysis for assigned market areas.
Lead competitive assessments and create strategies to win in selected verticals.
Own and guide the multi‑generational product innovation pipeline aligned to segment needs.
Identify customer/segment whitespace opportunities and emerging trends.
Analyze market data to inform pricing strategies and value‑based positioning.
Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement value‑add and margin‑enhancing initiatives.
Coordinate commercial efforts within Plant Profit teams to align priorities and execution.
Customer Insights & Market Intelligence (B2B and B2C)
Lead consumer and customer insight programs to support segment entry and growth.
Design and execute:
Focus groups
Voice of Customer (VOC) & Voice of Segment studies
Ethnographic and demographic research
Translate consumer trends into actionable packaging strategies and innovation opportunities.
Collaborate with global business units to build cohesive, enterprise‑wide value propositions as ONE Amcor.
Strategy Development, Market Entry & Product Launch Leadership
Partner with the Amcor leadership team to define go‑to‑market strategies that deliver compelling value propositions and drive new business.
Build and deepen relationships with key customers to broaden Amcor’s influence and engagement.
Co‑own (with R&D) the development and roadmap of new product platforms.
Collaborate across Business Units and global R&D teams to identify growth opportunities through innovation and IP transfer.
Lead end‑to‑end strategy planning for new market segment entry:
Annual Strategic Plan development
Market validation, customer pilots, and business case modeling
Stage‑gate leadership through product and platform launches
Product launch roadmaps and go‑to‑market execution
Partner with Sales, R&D, Operations, and external machinery/material suppliers to support customer adoption of new packaging technologies.
Develop templates, frameworks, and playbooks to scale Amcor’s presence in targeted segments.
What We Value
Curiosity and eagerness to learn
Proactive, self‑starting mindset
Solid communication and storytelling abilities
Strategic thinking with strong analytical skills
Results‑oriented execution
Relationship‑building and cross‑functional collaboration
Customer‑focused problem solving
Solid organizational and project management capabilities
What You Bring
Bachelor’s degree
Solid technical knowledge of flexible packaging
Experience with new packaging materials, formats, and filling equipment
Ability to motivate and influence cross‑functional teams across Amcor, customers, and supplier partners
Ability to quantify and articulate the value of innovative packaging solutions
Proven financial acumen for building business cases, contracts, and capex justifications
Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing
Great grasp of marketing fundamentals: segmentation, strategy development, product management
Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction
Our Expectations We Expect Our People To Be Guided By The Amcor Way And Demonstrate Our Values Every Day To Enable The Business To Win. We Are Winning When
Our people are engaged and developing as part of a high‑performing Amcor team
Our customers grow and prosper from Amcor’s quality, service, and innovation
Our investors benefit from Amcor’s consistent growth and superior returns
The environment is better off because of Amcor’s leadership and products
Equal Opportunity Employer Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you would like more information about your EEO rights as an applicant under the law, please click on the Know Your Rights: Workplace Discrimination is Illegal Poster. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.
E‑Verify: We verify the identity and employment authorization of individuals hired for employment in the United States.
Benefits When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:
Medical, dental and vision plans
Flexible time off, starting at 80 hours paid time off per year for full‑time salaried employees
Company‑paid holidays starting at 8 days per year and may vary by location
Wellbeing program & Employee Assistance Program
Health Savings Account/Flexible Spending Account
Life insurance, AD&D, short‑term & long‑term disability, and voluntary benefits
Paid Parental Leave
Retirement Savings Plan with company match
Tuition Reimbursement (dependent upon approval)
Discretionary annual bonus program (initial eligibility dependent upon hire date)
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Accelerate the possible by joining a winning Amcor team that’s transforming the packaging industry and improving lives around the world. At Amcor, we unpack possibility through our innovative and responsible packaging to provide solutions that benefit our customers, our people and our planet. We value safety as our guiding principle and a core value integral to how we do business. Beyond this principle, our shared values unite us as we work together to elevate customers, shape lives and protect the future. We invest in our world‑class team, empowering colleagues to unpack their potential because when our people grow, so does our business. To learn more about playing for Team Amcor, visit www.amcor.com I LinkedIn I Glassdoor I Facebook I YouTube. Job Description
As a Marketing Manager, you’ll play a critical role in shaping our strategic direction and establishing leadership across priority vertical market segments. This individual develops and drives segment strategies that fuel revenue growth, expand profitability, and position our business as the preferred partner for customers. This role collaborates across Sales, Pricing, Product Management, R&D, and Business Unit leadership to align on priorities, identify opportunities, and execute high‑impact initiatives. You’ll also leverage best practices and innovations from across Amcor’s global portfolio to accelerate performance and deliver differentiated value propositions in chosen segments. Key Responsibilities
Market Segmentation, Positioning, Insights & Pricing
Conduct segmentation, sizing, and detailed analysis for assigned market areas.
Lead competitive assessments and create strategies to win in selected verticals.
Own and guide the multi‑generational product innovation pipeline aligned to segment needs.
Identify customer/segment whitespace opportunities and emerging trends.
Analyze market data to inform pricing strategies and value‑based positioning.
Partner with Product Management, Commercial Pricing, and Commercial Excellence to implement value‑add and margin‑enhancing initiatives.
Coordinate commercial efforts within Plant Profit teams to align priorities and execution.
Customer Insights & Market Intelligence (B2B and B2C)
Lead consumer and customer insight programs to support segment entry and growth.
Design and execute:
Focus groups
Voice of Customer (VOC) & Voice of Segment studies
Ethnographic and demographic research
Translate consumer trends into actionable packaging strategies and innovation opportunities.
Collaborate with global business units to build cohesive, enterprise‑wide value propositions as ONE Amcor.
Strategy Development, Market Entry & Product Launch Leadership
Partner with the Amcor leadership team to define go‑to‑market strategies that deliver compelling value propositions and drive new business.
Build and deepen relationships with key customers to broaden Amcor’s influence and engagement.
Co‑own (with R&D) the development and roadmap of new product platforms.
Collaborate across Business Units and global R&D teams to identify growth opportunities through innovation and IP transfer.
Lead end‑to‑end strategy planning for new market segment entry:
Annual Strategic Plan development
Market validation, customer pilots, and business case modeling
Stage‑gate leadership through product and platform launches
Product launch roadmaps and go‑to‑market execution
Partner with Sales, R&D, Operations, and external machinery/material suppliers to support customer adoption of new packaging technologies.
Develop templates, frameworks, and playbooks to scale Amcor’s presence in targeted segments.
What We Value
Curiosity and eagerness to learn
Proactive, self‑starting mindset
Solid communication and storytelling abilities
Strategic thinking with strong analytical skills
Results‑oriented execution
Relationship‑building and cross‑functional collaboration
Customer‑focused problem solving
Solid organizational and project management capabilities
What You Bring
Bachelor’s degree
Solid technical knowledge of flexible packaging
Experience with new packaging materials, formats, and filling equipment
Ability to motivate and influence cross‑functional teams across Amcor, customers, and supplier partners
Ability to quantify and articulate the value of innovative packaging solutions
Proven financial acumen for building business cases, contracts, and capex justifications
Deep understanding of the pharmaceutical and medical industries, including product launches and strategic marketing
Great grasp of marketing fundamentals: segmentation, strategy development, product management
Knowledge of packaging sustainability principles, including LCA and carbon footprint reduction
Our Expectations We Expect Our People To Be Guided By The Amcor Way And Demonstrate Our Values Every Day To Enable The Business To Win. We Are Winning When
Our people are engaged and developing as part of a high‑performing Amcor team
Our customers grow and prosper from Amcor’s quality, service, and innovation
Our investors benefit from Amcor’s consistent growth and superior returns
The environment is better off because of Amcor’s leadership and products
Equal Opportunity Employer Amcor is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you would like more information about your EEO rights as an applicant under the law, please click on the Know Your Rights: Workplace Discrimination is Illegal Poster. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the employment process, please call 224-313-7000 and let us know the nature of your request and your contact information.
E‑Verify: We verify the identity and employment authorization of individuals hired for employment in the United States.
Benefits When you join Amcor, you will have access to a comprehensive benefits and compensation package that includes:
Medical, dental and vision plans
Flexible time off, starting at 80 hours paid time off per year for full‑time salaried employees
Company‑paid holidays starting at 8 days per year and may vary by location
Wellbeing program & Employee Assistance Program
Health Savings Account/Flexible Spending Account
Life insurance, AD&D, short‑term & long‑term disability, and voluntary benefits
Paid Parental Leave
Retirement Savings Plan with company match
Tuition Reimbursement (dependent upon approval)
Discretionary annual bonus program (initial eligibility dependent upon hire date)
#J-18808-Ljbffr