Marketing Manager
Charleston Battery, Mount Pleasant, SC, United States
Overview
Charleston Battery | Charleston, SC
The Charleston Battery are seeking a data-driven marketing leader to drive ticket revenue, fan growth, and digital demand for one of the most historic clubs in American soccer. This role will oversee the club’s performance marketing and digital demand strategy, with a focus on paid media, email marketing, lifecycle marketing, and marketing analytics that convert fans into ticket buyers. Depending on experience, the position may be hired at the
Marketing Manager or Director level .
This role sits at the intersection of
sports, growth marketing, and fan engagement , leading the digital marketing engine that drives attendance, merchandise sales, and long-term fan loyalty. The ideal candidate is comfortable managing digital campaigns, interpreting performance data, and collaborating with internal teams and external partners to execute high-impact marketing initiatives.
Role Overview
The Marketing Manager / Director will lead the Charleston Battery’s performance marketing and fan growth strategy, managing digital advertising, email and SMS marketing, campaign planning, and marketing analytics. This role is goal-oriented and responsible for driving measurable results, including ticket sales, matchday attendance, and revenue growth through marketing campaigns. The position plays a critical role in growing the club’s fan base and digital audience through strategic marketing campaigns and data-driven optimization. The role works cross-functionally with ticket sales, partnerships, communications, and merchandise teams to bring integrated marketing campaigns to life across digital, social, email, and stadium platforms. The position also works closely with the club’s external branding and marketing agency and requires someone who can critically evaluate agency strategy, challenge assumptions when needed, validate campaign performance, and ensure marketing initiatives are delivering measurable results. The ideal candidate is comfortable stepping into an active season and quickly evaluating existing campaigns, platforms, and agency strategy.
Responsibilities Performance Marketing & Paid Media
Lead The Club’s Paid Media Strategy Across:
Meta (Facebook / Instagram)
Google Search and YouTube
TikTok
Connected TV (CTV)
Digital out-of-home (billboards)
Planning match-by-match digital campaigns to drive ticket sales
Manage and optimize the club’s annual digital marketing budget across paid media channels
Managing budgets and optimizing performance (ROAS, CPA, conversions)
Building audiences and retargeting funnels
Launching creative tests and campaign optimizations
Working with content team to develop high-performing ad creative
Collaborating with external agency partners while maintaining strong internal ownership of performance marketing strategy and results
Email & Lifecycle Marketing
Oversee the club’s email and SMS marketing strategy to drive revenue and fan engagement
Manage campaigns and automated flows using Klaviyo
Segment audiences and build lifecycle marketing journeys
Develop win-back and retention strategies
Analyze performance including revenue attribution, engagement, and conversion
Email is a major revenue channel for the organization and plays a key role in ticket sales and fan retention.
Campaign Strategy & Match Marketing
Lead the marketing strategy for Charleston Battery home matches and key initiatives including:
Ticket promotions
Season launches and playoffs
Special events and theme nights
Merchandise launches
Community and supporter initiatives
Building integrated campaign plans
Aligning messaging across paid media, email, social, and stadium
Coordinating with communications and content teams on campaign assets
Analytics & Marketing Performance
Use data to drive decisions and continuously improve marketing performance.
Monitor campaign performance and marketing ROI
Analyze ticket sales trends and demand curves
Track performance using tools such as Google Analytics, ad platforms, and CRM data
Provide insights and reporting to leadership
Validate marketing performance across agency-managed and internally managed campaigns
Own marketing performance metrics tied to ticket sales, including campaign ROI, conversion rates, and demand generation for home matches
This role requires someone comfortable using data to guide marketing decisions.
Cross-Department Collaboration
Work Closely With Multiple Departments/teams Across The Club:
Ticket Sales – drive demand generation and promotional campaigns
Partnerships – support sponsor activations and promotions
Communications & Content – develop campaign assets and storytelling
Merchandise / Operations – support product launches and ecommerce promotions
Qualifications Required
4–8+ years of experience in digital marketing, growth marketing, or performance marketing
Strong experience managing paid social campaigns in Meta Ads Manager, including campaign structure, audience targeting, and performance optimization
Experience managing digital advertising budgets and performance optimization
Experience with email marketing platforms (Klaviyo, HubSpot, Mailchimp, etc.)
Analytical mindset with ability to interpret marketing performance data
Experience managing marketing campaigns tied to measurable revenue or conversion goals
Strong organizational and project management skills
Ability to work in a fast-paced sports environment
Availability to work ALL Charleston Battery home matches and key club events
Preferred
Experience in sports, entertainment, live events, or ticketed experiences
Experience with platforms and tools such as:
Google Ads / YouTube Ads
Klaviyo
Google Analytics (GA4)
Ticketing platforms such as SeatGeek
Shopify or ecommerce platforms
Project management tools such as Asana
Experience managing integrated marketing campaigns
What Makes This Role Unique
This role sits at the center of the Charleston Battery’s fan growth strategy and offers the opportunity to:
Lead digital marketing for a historic professional soccer club
Drive real revenue impact through marketing campaigns
Work in a fast-growing soccer market ahead of World Cup 2026
Help shape the future of the club’s marketing strategy
Location
Charleston, South Carolina
Full-time, in-person
#J-18808-Ljbffr
Marketing Manager or Director level .
This role sits at the intersection of
sports, growth marketing, and fan engagement , leading the digital marketing engine that drives attendance, merchandise sales, and long-term fan loyalty. The ideal candidate is comfortable managing digital campaigns, interpreting performance data, and collaborating with internal teams and external partners to execute high-impact marketing initiatives.
Role Overview
The Marketing Manager / Director will lead the Charleston Battery’s performance marketing and fan growth strategy, managing digital advertising, email and SMS marketing, campaign planning, and marketing analytics. This role is goal-oriented and responsible for driving measurable results, including ticket sales, matchday attendance, and revenue growth through marketing campaigns. The position plays a critical role in growing the club’s fan base and digital audience through strategic marketing campaigns and data-driven optimization. The role works cross-functionally with ticket sales, partnerships, communications, and merchandise teams to bring integrated marketing campaigns to life across digital, social, email, and stadium platforms. The position also works closely with the club’s external branding and marketing agency and requires someone who can critically evaluate agency strategy, challenge assumptions when needed, validate campaign performance, and ensure marketing initiatives are delivering measurable results. The ideal candidate is comfortable stepping into an active season and quickly evaluating existing campaigns, platforms, and agency strategy.
Responsibilities Performance Marketing & Paid Media
Lead The Club’s Paid Media Strategy Across:
Meta (Facebook / Instagram)
Google Search and YouTube
TikTok
Connected TV (CTV)
Digital out-of-home (billboards)
Planning match-by-match digital campaigns to drive ticket sales
Manage and optimize the club’s annual digital marketing budget across paid media channels
Managing budgets and optimizing performance (ROAS, CPA, conversions)
Building audiences and retargeting funnels
Launching creative tests and campaign optimizations
Working with content team to develop high-performing ad creative
Collaborating with external agency partners while maintaining strong internal ownership of performance marketing strategy and results
Email & Lifecycle Marketing
Oversee the club’s email and SMS marketing strategy to drive revenue and fan engagement
Manage campaigns and automated flows using Klaviyo
Segment audiences and build lifecycle marketing journeys
Develop win-back and retention strategies
Analyze performance including revenue attribution, engagement, and conversion
Email is a major revenue channel for the organization and plays a key role in ticket sales and fan retention.
Campaign Strategy & Match Marketing
Lead the marketing strategy for Charleston Battery home matches and key initiatives including:
Ticket promotions
Season launches and playoffs
Special events and theme nights
Merchandise launches
Community and supporter initiatives
Building integrated campaign plans
Aligning messaging across paid media, email, social, and stadium
Coordinating with communications and content teams on campaign assets
Analytics & Marketing Performance
Use data to drive decisions and continuously improve marketing performance.
Monitor campaign performance and marketing ROI
Analyze ticket sales trends and demand curves
Track performance using tools such as Google Analytics, ad platforms, and CRM data
Provide insights and reporting to leadership
Validate marketing performance across agency-managed and internally managed campaigns
Own marketing performance metrics tied to ticket sales, including campaign ROI, conversion rates, and demand generation for home matches
This role requires someone comfortable using data to guide marketing decisions.
Cross-Department Collaboration
Work Closely With Multiple Departments/teams Across The Club:
Ticket Sales – drive demand generation and promotional campaigns
Partnerships – support sponsor activations and promotions
Communications & Content – develop campaign assets and storytelling
Merchandise / Operations – support product launches and ecommerce promotions
Qualifications Required
4–8+ years of experience in digital marketing, growth marketing, or performance marketing
Strong experience managing paid social campaigns in Meta Ads Manager, including campaign structure, audience targeting, and performance optimization
Experience managing digital advertising budgets and performance optimization
Experience with email marketing platforms (Klaviyo, HubSpot, Mailchimp, etc.)
Analytical mindset with ability to interpret marketing performance data
Experience managing marketing campaigns tied to measurable revenue or conversion goals
Strong organizational and project management skills
Ability to work in a fast-paced sports environment
Availability to work ALL Charleston Battery home matches and key club events
Preferred
Experience in sports, entertainment, live events, or ticketed experiences
Experience with platforms and tools such as:
Google Ads / YouTube Ads
Klaviyo
Google Analytics (GA4)
Ticketing platforms such as SeatGeek
Shopify or ecommerce platforms
Project management tools such as Asana
Experience managing integrated marketing campaigns
What Makes This Role Unique
This role sits at the center of the Charleston Battery’s fan growth strategy and offers the opportunity to:
Lead digital marketing for a historic professional soccer club
Drive real revenue impact through marketing campaigns
Work in a fast-growing soccer market ahead of World Cup 2026
Help shape the future of the club’s marketing strategy
Location
Charleston, South Carolina
Full-time, in-person
#J-18808-Ljbffr