VP of Sales
Veridian Service Partners, Dallas, TX, United States
At Veridian Service Partners, we believe in putting people first—our team, our customers, and our communities. Backed by private equity and focused on growth through both organic expansion and acquisitions, we are building the most admired and profitable home services company in America’s top 50 markets.
Veridian is more than just a name; it represents growth, integrity, and opportunity. We’re expanding across the outdoor services space with a commitment to quality, professionalism, and a culture rooted in respect and teamwork. Join us as we continue to grow, innovate, and make a lasting impact—one backyard at a time.
Why work with us
Competitive pay (based on experience) On-the-job training Company Expansion and growth opportunities Team-oriented work environment Consistent work year-round Great benefits + PTO package About the role
The VP of Sales will play a critical role in driving growth by building, leading, and scaling high-performing sales teams across a portfolio of outdoor living companies. This leader will be responsible for developing sales strategies, launching new sales teams, integrating acquired businesses into a unified sales approach, and ensuring revenue targets are met and exceeded. The VP of Sales will bring a strong background in home services or related industries and a proven ability to manage rapid growth through acquisition. What you\'ll do
This leader will help construct the foundation of Veridian’s sales organization, including: Recruiting and developing top-performing outside sales representatives Hiring and coaching sales managers and market leaders Building a repeatable one-call-close sales process Creating a culture of performance, accountability, and development Designing systems that allow the company to scale into new markets quickly Essential Functions
Build and lead a high-performing outside sales organization Recruit, hire, and develop top-performing sales representatives and managers Establish leadership structure including Sales Managers and Market Sales Leaders Create a scalable sales team model to support new market launches Sales Process & Performance
Develop and implement a repeatable one-call-close sales process Establish performance standards for close rates, revenue per rep, and customer experience Drive accountability across the sales organization through data, coaching, and leadership Partner with marketing leadership to ensure high-quality lead flow and appointment generation Sales Leadership & Coaching
Conduct ride-alongs and field coaching to improve sales performance Develop training programs that elevate closing ability and objection handling Mentor emerging leaders within the sales organization Create a culture of continuous improvement and healthy competition Growth & Market Expansion
Build sales infrastructure capable of supporting rapid market expansion Develop playbooks for launching new markets Partner with operations leadership to ensure strong sales-to-production handoffs Establish scalable hiring and onboarding practices for new sales teams Revenue Ownership
Own revenue targets and performance across all sales teams Improve sales productivity, revenue per rep, and close rates Ensure strong pricing discipline and protect company margins What we are looking for
To effectively perform the duties for this position, individuals must be able to demonstrate competencies that are essential to the position, which include: Bachelor’s degree in Business, Marketing, or related field. 10+ years of progressive sales leadership experience, preferably in home services, construction, or outdoor living industries. Proven success building and scaling sales teams across multiple locations or business units. Experience leading sales through acquisition growth and integrating acquired teams. Strong leadership, communication, and negotiation skills. Data-driven with expertise in CRM systems, sales forecasting, and performance analytics. Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving business environment. Physical Requirements/Work Environment
Regular travel between markets and company locations (up to 40%). Mix of office and field environments, including time spent in customer and sales team settings. Must be able to sit, stand, and present for extended periods. Serves as a key member of the executive leadership team shaping company strategy. Directly influences profitability, market expansion, and brand positioning. Develops senior leaders, ensuring bench strength and succession planning across sales functions. Embodies Veridian’s values through authentic leadership and a people-first mindset. Inspires innovation, collaboration, and accountability at every level of the organization.
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Competitive pay (based on experience) On-the-job training Company Expansion and growth opportunities Team-oriented work environment Consistent work year-round Great benefits + PTO package About the role
The VP of Sales will play a critical role in driving growth by building, leading, and scaling high-performing sales teams across a portfolio of outdoor living companies. This leader will be responsible for developing sales strategies, launching new sales teams, integrating acquired businesses into a unified sales approach, and ensuring revenue targets are met and exceeded. The VP of Sales will bring a strong background in home services or related industries and a proven ability to manage rapid growth through acquisition. What you\'ll do
This leader will help construct the foundation of Veridian’s sales organization, including: Recruiting and developing top-performing outside sales representatives Hiring and coaching sales managers and market leaders Building a repeatable one-call-close sales process Creating a culture of performance, accountability, and development Designing systems that allow the company to scale into new markets quickly Essential Functions
Build and lead a high-performing outside sales organization Recruit, hire, and develop top-performing sales representatives and managers Establish leadership structure including Sales Managers and Market Sales Leaders Create a scalable sales team model to support new market launches Sales Process & Performance
Develop and implement a repeatable one-call-close sales process Establish performance standards for close rates, revenue per rep, and customer experience Drive accountability across the sales organization through data, coaching, and leadership Partner with marketing leadership to ensure high-quality lead flow and appointment generation Sales Leadership & Coaching
Conduct ride-alongs and field coaching to improve sales performance Develop training programs that elevate closing ability and objection handling Mentor emerging leaders within the sales organization Create a culture of continuous improvement and healthy competition Growth & Market Expansion
Build sales infrastructure capable of supporting rapid market expansion Develop playbooks for launching new markets Partner with operations leadership to ensure strong sales-to-production handoffs Establish scalable hiring and onboarding practices for new sales teams Revenue Ownership
Own revenue targets and performance across all sales teams Improve sales productivity, revenue per rep, and close rates Ensure strong pricing discipline and protect company margins What we are looking for
To effectively perform the duties for this position, individuals must be able to demonstrate competencies that are essential to the position, which include: Bachelor’s degree in Business, Marketing, or related field. 10+ years of progressive sales leadership experience, preferably in home services, construction, or outdoor living industries. Proven success building and scaling sales teams across multiple locations or business units. Experience leading sales through acquisition growth and integrating acquired teams. Strong leadership, communication, and negotiation skills. Data-driven with expertise in CRM systems, sales forecasting, and performance analytics. Entrepreneurial mindset with the ability to thrive in a fast-paced, evolving business environment. Physical Requirements/Work Environment
Regular travel between markets and company locations (up to 40%). Mix of office and field environments, including time spent in customer and sales team settings. Must be able to sit, stand, and present for extended periods. Serves as a key member of the executive leadership team shaping company strategy. Directly influences profitability, market expansion, and brand positioning. Develops senior leaders, ensuring bench strength and succession planning across sales functions. Embodies Veridian’s values through authentic leadership and a people-first mindset. Inspires innovation, collaboration, and accountability at every level of the organization.
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