Business Account Manager IV
Acosta Sales & Marketing, Charlotte, NC, United States
Overview
As a
Business Account Manager IV , you’ll lead strategic growth across complex regional and national customers—owning the plan, shaping the strategy, and delivering results that matter. This role is ideal for a commercially savvy leader who blends customer partnership, analytics, and cross‑functional influence. Responsibilities
Act as the
primary strategic partner
to regional client leadership, delivering consistent experiences and strong business outcomes
Develop and execute
customer‑specific growth strategies
aligned with retailer and manufacturer priorities and VP/MD strategic intent
Own
annual and quarterly business planning , guiding Customer Managers to optimize execution
Lead the
Business Planning process , partnering with Insights, Planning, and Channel teams to improve performance across key metrics
Analyze
promotions, trade spend, forecasts vs. actuals, and volume trends
to drive smarter decisions
Manage
base volume forecasts, item distribution, promotional strategy, and innovation execution
Enable and coach
Customer Managers , measuring effectiveness and elevating performance
Align with
Region Broker Managers
to identify opportunities, mitigate risks, and strengthen execution
Translate
category, brand, consumer/shopper, channel, and retail insights
into actionable plans
Leverage
Nielsen and syndicated data
to inform strategic and tactical trade decisions
Ensure strong
trade fund management , transparency, and ROI focus
Conduct
pre‑ and post‑event analysis
and ad‑hoc financial assessments
Set
customer‑level distribution and merchandising targets
with insight‑driven activation plans
Participate in
key customer sales calls
as a strategic partner
Build and deliver content for
CROSSVIEW Business Reviews
Ensure all client plans are
accurately built and maintained in CROSSVIEW and trade planning systems
Qualifications
What You Bring Bachelor’s degree from a four‑year university
3-7+ years of progressive experience
in sales or marketing, with proven success managing
highly complex regional and/or national chain customers
Strong leadership presence with the ability to
influence, align, and lead through others
without direct authority
Highly developed
relationship‑building, networking, and stakeholder management
skills
Demonstrated strength in
sales strategy, business planning, and strategic thinking
Ability to
prioritize competing demands , manage ambiguity, and consistently deliver on commitments
Hands‑on experience working with
Nielsen and other syndicated data sources
to drive insights and decisions
Strong analytical mindset with comfort in
financial analysis, forecasting, and performance measurement
Proficiency in
Excel and PowerPoint , with the ability to translate data into compelling business stories
Experience
leading or overseeing Trade Specialists
or similar roles preferred
Comfortable working across
office and field environments , with the ability to travel
30%
as business needs require
English required;
bilingual skills a plus
based on business needs
Physical Demand
Stationary position
- Consistently
Move, Traverse
- Occasionally
Bend
- Consistently
Stoop
- Occasionally
Climbing
- Rarely
Lifting
- 15 lbs. maximum
Pushing
- 15 lbs. maximum
Listening
- Consistently
Carrying
- Occasionally
About Us
CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov) By applying, you agree to our
Privacy Policy
and
Terms and Conditions of Use . Acosta, and its subsidiaries, is an Equal Opportunity Employer Job Category:
Administration Position Type:
Full time Business Unit:
Sales Salary Range:
$94,400.00 - $11,000.00 Company:
Crossmark Inc. Req ID:
23723 Employer Description:
CROSSMARK_EMP_DESC
#J-18808-Ljbffr
As a
Business Account Manager IV , you’ll lead strategic growth across complex regional and national customers—owning the plan, shaping the strategy, and delivering results that matter. This role is ideal for a commercially savvy leader who blends customer partnership, analytics, and cross‑functional influence. Responsibilities
Act as the
primary strategic partner
to regional client leadership, delivering consistent experiences and strong business outcomes
Develop and execute
customer‑specific growth strategies
aligned with retailer and manufacturer priorities and VP/MD strategic intent
Own
annual and quarterly business planning , guiding Customer Managers to optimize execution
Lead the
Business Planning process , partnering with Insights, Planning, and Channel teams to improve performance across key metrics
Analyze
promotions, trade spend, forecasts vs. actuals, and volume trends
to drive smarter decisions
Manage
base volume forecasts, item distribution, promotional strategy, and innovation execution
Enable and coach
Customer Managers , measuring effectiveness and elevating performance
Align with
Region Broker Managers
to identify opportunities, mitigate risks, and strengthen execution
Translate
category, brand, consumer/shopper, channel, and retail insights
into actionable plans
Leverage
Nielsen and syndicated data
to inform strategic and tactical trade decisions
Ensure strong
trade fund management , transparency, and ROI focus
Conduct
pre‑ and post‑event analysis
and ad‑hoc financial assessments
Set
customer‑level distribution and merchandising targets
with insight‑driven activation plans
Participate in
key customer sales calls
as a strategic partner
Build and deliver content for
CROSSVIEW Business Reviews
Ensure all client plans are
accurately built and maintained in CROSSVIEW and trade planning systems
Qualifications
What You Bring Bachelor’s degree from a four‑year university
3-7+ years of progressive experience
in sales or marketing, with proven success managing
highly complex regional and/or national chain customers
Strong leadership presence with the ability to
influence, align, and lead through others
without direct authority
Highly developed
relationship‑building, networking, and stakeholder management
skills
Demonstrated strength in
sales strategy, business planning, and strategic thinking
Ability to
prioritize competing demands , manage ambiguity, and consistently deliver on commitments
Hands‑on experience working with
Nielsen and other syndicated data sources
to drive insights and decisions
Strong analytical mindset with comfort in
financial analysis, forecasting, and performance measurement
Proficiency in
Excel and PowerPoint , with the ability to translate data into compelling business stories
Experience
leading or overseeing Trade Specialists
or similar roles preferred
Comfortable working across
office and field environments , with the ability to travel
30%
as business needs require
English required;
bilingual skills a plus
based on business needs
Physical Demand
Stationary position
- Consistently
Move, Traverse
- Occasionally
Bend
- Consistently
Stoop
- Occasionally
Climbing
- Rarely
Lifting
- 15 lbs. maximum
Pushing
- 15 lbs. maximum
Listening
- Consistently
Carrying
- Occasionally
About Us
CROSSMARK is a part of Acosta Group – a collective of the industry’s most trusted retail, marketing and foodservice agencies reimagining the way people connect with brands at every point in their shopping journey. At CROSSMARK, we help leading brands grow by connecting them with shoppers where it matters most—in stores and online. As a trusted sales and marketing agency, we specialize in delivering tailored solutions to drive retail success through strategic merchandising, product demonstrations, and data-driven insights. We value our people by recognizing everyday wins and fostering a supportive, collaborative environment—both in person and online. Here, achievements are celebrated, work-life balance is prioritized, and everyone feels valued. Diversity is our strength—it fuels innovation, unlocks our potential, and reinforces our commitment to fairness and inclusion. Above all, we foster a growth environment where every team member can connect, develop, and build a fulfilling career. Acosta Group is an equal opportunity employer and will ensure that applicants with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed, please contact AskHR@acosta.com. Be sure to include "Applicant Accommodation" in the subject of your email to expedite the request. Acosta Group believes in good faith that the minimum and maximum annual salary or hourly compensation range for this opportunity is accurate and reasonable at the time of posting. The Acosta Group utilizes E-Verify for validating the ability to work in the United States for all job candidates. If you want more information on what this entails and your rights as a job applicant, please use the link provided to access information on our use of E-Verify and your right to work. Employer Resources (e-verify.gov) By applying, you agree to our
Privacy Policy
and
Terms and Conditions of Use . Acosta, and its subsidiaries, is an Equal Opportunity Employer Job Category:
Administration Position Type:
Full time Business Unit:
Sales Salary Range:
$94,400.00 - $11,000.00 Company:
Crossmark Inc. Req ID:
23723 Employer Description:
CROSSMARK_EMP_DESC
#J-18808-Ljbffr