Digital Marketing Manager (SEO/SEM/Social)
Getecube, Arlington, TX, United States
Company Description
M&B Sciences, a privately held technology and healthcare research firm based in San Diego, California, is setting the industry standard for effective patient recruitment and increased diversity in clinical trials. We combine real-world data with active patient recruitment, multichannel digital marketing, and partnerships with community and faith-based organizations for high impact patient outreach and acquisition. Our recruitment strategies are tailor-made for each clinical trial. Role Description
This is a full-time hybrid role for a Digital Marketing Manager (T, Th in office; MWF remote work). The digital marketing manager will be responsible for implementing and managing M&B Sciences social media marketing campaigns, utilizing web analytics to track campaign progress, conducting online marketing activities, and effectively communicating with the team and clients. Requirements
Proven ability to develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok. Proven ability to create engaging multimedia content including graphics, videos, and photography using Adobe Creative Suite and video editing tools. Monitor M&B Sciences social listening channels to gather insights on customer sentiment and industry trends. Proven ability to conduct keyword research and optimize content for SEO to improve organic reach. Experience with web analytics and social media metrics with Google Analytics and web analytics tools to assess campaign performance. Plan and execute paid effective advertising campaigns. Strong writing ability and ensuring content accuracy, clarity, and brand consistency before publication. A Bachelors degree in Marketing, Public Health Communications or related field, or equivalent work experience. Preferences
Experience marketing in healthcare Experience with CMS (content management systems) and design tools and systems (Figma) is a plus. A Masters Degree or higher in Marketing, Public Health Communications or related field Experience with digital marketing outside of the U.S. (Canada, UK, EU, Germany, France) Related #J-18808-Ljbffr
M&B Sciences, a privately held technology and healthcare research firm based in San Diego, California, is setting the industry standard for effective patient recruitment and increased diversity in clinical trials. We combine real-world data with active patient recruitment, multichannel digital marketing, and partnerships with community and faith-based organizations for high impact patient outreach and acquisition. Our recruitment strategies are tailor-made for each clinical trial. Role Description
This is a full-time hybrid role for a Digital Marketing Manager (T, Th in office; MWF remote work). The digital marketing manager will be responsible for implementing and managing M&B Sciences social media marketing campaigns, utilizing web analytics to track campaign progress, conducting online marketing activities, and effectively communicating with the team and clients. Requirements
Proven ability to develop, implement, and manage comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, and TikTok. Proven ability to create engaging multimedia content including graphics, videos, and photography using Adobe Creative Suite and video editing tools. Monitor M&B Sciences social listening channels to gather insights on customer sentiment and industry trends. Proven ability to conduct keyword research and optimize content for SEO to improve organic reach. Experience with web analytics and social media metrics with Google Analytics and web analytics tools to assess campaign performance. Plan and execute paid effective advertising campaigns. Strong writing ability and ensuring content accuracy, clarity, and brand consistency before publication. A Bachelors degree in Marketing, Public Health Communications or related field, or equivalent work experience. Preferences
Experience marketing in healthcare Experience with CMS (content management systems) and design tools and systems (Figma) is a plus. A Masters Degree or higher in Marketing, Public Health Communications or related field Experience with digital marketing outside of the U.S. (Canada, UK, EU, Germany, France) Related #J-18808-Ljbffr