Marketing Automation & Data Strategist
Oregon State Credit Union, Corvallis, OR, United States
Overview
Operations Center, 4800 SW Research Way, Corvallis, Oregon, United States of America With a strong reputation for integrity, innovation, and member focus, Oregon State Credit Union is one of the most respected credit unions in the Northwest. Guided by our vision to create financial solutions that make lives better, we are seeking a Marketing Automation & Data Strategist to lead the development, execution, and optimization of data-driven, automated marketing programs that enhance the member experience and drive growth. Reporting to the Assistant Director of Marketing, the Marketing Automation & Data Strategist plays a pivotal role in advancing member acquisition, onboarding, engagement, retention, and product adoption across owned marketing channels. This role serves as both the administrator of the marketing automation platform and the primary data analyst for the marketing department, translating complex data into actionable insights that inform strategy and decision-making. Responsibilities
Lead development, execution, and optimization of data-driven, automated marketing programs that improve the member experience and drive growth. Administer the marketing automation platform and serve as the primary data analyst for the marketing department, translating data into actionable insights. Required Qualifications
Marketing Automation Strategy & Execution: Design, develop, and optimize highly segmented and personalized marketing automation campaigns and lifecycle journeys. Build workflows, triggers, dynamic content, audience rules, and frequency caps to drive results across the member lifecycle. Audience Segmentation & Personalization: Build and maintain targeted audience segments using behavioral, demographic, transactional, and product data. Emphasize data hygiene, list accuracy, deliverability, and preference management best practices. Data Analytics & Performance Measurement: Collect, analyze, and interpret data to evaluate marketing performance. Develop dashboards, reports, and KPIs to track engagement, conversions, ROI, attribution, and trends; translate insights into strategic recommendations. Marketing Database & Systems Management: Administer a marketing database or CRM (MCIF or similar), ensuring data accuracy and completeness. Collaborate with technology, data, and digital banking teams to strengthen integrations and expand automation capabilities. Cross-Functional Collaboration & Communication: Strong written and verbal communication skills with the ability to translate data and technical concepts for non-technical audiences. Collaborate with brand, content, digital, design, technology, and leadership teams to deliver integrated marketing initiatives. Experience & Education: Bachelor’s degree in Marketing, Communications, e‑Commerce, or related field, or equivalent experience. Three or more years of experience in marketing automation programs. Three or more years of experience in data analytics and reporting. Advanced proficiency in Excel and BI tools such as Tableau or Power BI. Ways we\'ll appreciate you
A collaborative and positive workplace culture Initial and on-going support, training and mentorship with promotion opportunities Competitive wages, bonuses, paid holidays and paid time off 100% credit-union-paid employee coverage for medical, dental, vision, life and disability insurance; dependent coverage also available 401k Plan with a generous credit union match Tax-saving Flexible Spending and Health Savings Plans Premier membership perks, company clothing, wellness and recognition programs Details
Location: 4800 SW Research Way, Corvallis Work type: Full-time, hybrid and Exempt Compensation: $96,716k year DOE + bonus Oregon State Credit Union is an equal opportunity employer, including veterans and individuals with disabilities. The information above provides the general nature of work performed in this position and outlines primary qualifications. The successful candidate must be able to demonstrate that they have the legal right to work in the US and pass a background screening to the satisfaction of Oregon State Credit Union.
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Operations Center, 4800 SW Research Way, Corvallis, Oregon, United States of America With a strong reputation for integrity, innovation, and member focus, Oregon State Credit Union is one of the most respected credit unions in the Northwest. Guided by our vision to create financial solutions that make lives better, we are seeking a Marketing Automation & Data Strategist to lead the development, execution, and optimization of data-driven, automated marketing programs that enhance the member experience and drive growth. Reporting to the Assistant Director of Marketing, the Marketing Automation & Data Strategist plays a pivotal role in advancing member acquisition, onboarding, engagement, retention, and product adoption across owned marketing channels. This role serves as both the administrator of the marketing automation platform and the primary data analyst for the marketing department, translating complex data into actionable insights that inform strategy and decision-making. Responsibilities
Lead development, execution, and optimization of data-driven, automated marketing programs that improve the member experience and drive growth. Administer the marketing automation platform and serve as the primary data analyst for the marketing department, translating data into actionable insights. Required Qualifications
Marketing Automation Strategy & Execution: Design, develop, and optimize highly segmented and personalized marketing automation campaigns and lifecycle journeys. Build workflows, triggers, dynamic content, audience rules, and frequency caps to drive results across the member lifecycle. Audience Segmentation & Personalization: Build and maintain targeted audience segments using behavioral, demographic, transactional, and product data. Emphasize data hygiene, list accuracy, deliverability, and preference management best practices. Data Analytics & Performance Measurement: Collect, analyze, and interpret data to evaluate marketing performance. Develop dashboards, reports, and KPIs to track engagement, conversions, ROI, attribution, and trends; translate insights into strategic recommendations. Marketing Database & Systems Management: Administer a marketing database or CRM (MCIF or similar), ensuring data accuracy and completeness. Collaborate with technology, data, and digital banking teams to strengthen integrations and expand automation capabilities. Cross-Functional Collaboration & Communication: Strong written and verbal communication skills with the ability to translate data and technical concepts for non-technical audiences. Collaborate with brand, content, digital, design, technology, and leadership teams to deliver integrated marketing initiatives. Experience & Education: Bachelor’s degree in Marketing, Communications, e‑Commerce, or related field, or equivalent experience. Three or more years of experience in marketing automation programs. Three or more years of experience in data analytics and reporting. Advanced proficiency in Excel and BI tools such as Tableau or Power BI. Ways we\'ll appreciate you
A collaborative and positive workplace culture Initial and on-going support, training and mentorship with promotion opportunities Competitive wages, bonuses, paid holidays and paid time off 100% credit-union-paid employee coverage for medical, dental, vision, life and disability insurance; dependent coverage also available 401k Plan with a generous credit union match Tax-saving Flexible Spending and Health Savings Plans Premier membership perks, company clothing, wellness and recognition programs Details
Location: 4800 SW Research Way, Corvallis Work type: Full-time, hybrid and Exempt Compensation: $96,716k year DOE + bonus Oregon State Credit Union is an equal opportunity employer, including veterans and individuals with disabilities. The information above provides the general nature of work performed in this position and outlines primary qualifications. The successful candidate must be able to demonstrate that they have the legal right to work in the US and pass a background screening to the satisfaction of Oregon State Credit Union.
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